Course Preview - Marketing Operations: Tactical Discipline to Strategic Vision
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This document provides an overview of a course on Marketing Operations 2.0. It discusses how the marketing playing field has leveled due to low barriers and viral reach. It emphasizes embracing new engagement models, investing in driving forces within organizations, and applying engagement models both externally and internally. The course aims to help organizations transition from old to new models through a systems approach and collaborative framework. It tackles challenges like scaling growth, strategic alignment, customer profitability, and marketing intelligence.
Course Preview - Marketing Operations: Tactical Discipline to Strategic Vision
- 1. Marketing Operations 2.0: From 2010 Tactical Discipline to 20/20 Strategic Vision (Course Overview) Center your business on customers as the key to growth: accountability, alignment & agility
- 2. Marketing playing field is leveled • Low barriers, viral reach, competitiveness • New visions of stakeholder engagement & collaboration Massive Changes in Marketing Stand out from the crowd • Embrace new models of engagement • Invest in driving force within • Apply engagement model both externally and internally • MO 2.0: systems approach & collaborative framework
- 3. • Systems Approach • Collaborative Framework • Mobilizing Force • Manages Transition from Old to new • Helps Organizations Stay in Integrity • Reinforces Strategy and Associated Tactics with: • Operations Muscle • Measurement Rigor • Holistic, Cross-Functional Alignment Marketing Operations 2.0
- 4. • Marketing Operations Evolution, Impact and Promise (Module 1) • Developing Marketing Operations Competency • Alignment Through Ecosystem Management (Module 2) • Marketing Infrastructure for Results (Module 3) • The Journey to Marketing Operations Maturity (Module 4) Course Overview
- 5. Scaling for Growth Enterprise Strategic Agenda Customer Profitability Buying Acceleration Accountability Alignment with Stakeholders Marketing Intelligence Challenges Tackled by Marketing Operations
- 7. Best Practice Model for Sustainable Success
- 10. Designing Internal Marketing Processes
- 11. Designing External Marketing Processes
- 14. Determining Readiness for Dedicated MO
- 15. Building the Marketing Operations Function
- 16. Journey to Marketing Operations Maturity
- 17. • Marketing a full partner to CEO, C-Suite • Marketing drives: • Innovation • New market penetration • Customer profitability • Marketing owns sales lead process • Marketing, once operationalized, leads the growth charge Vision for Marketing Effectiveness
- 18. We guide marketing organizations to become a value center We are front-runners in Marketing Operations to create a consultancy dedicated to Marketing Operations to publish an article on MO to create a college course on MO to teach a professional symposium on MO to conduct a benchmarking study of MO practices © 2016 Marketing Operations Partners. All Rights Reserved. 1st 1st 1st 1st 1st Companies we’ve influenced: (partial list)
- 19. © 2016 Marketing Operations Partners. All Rights Reserved. Organization-wide efficiency and effectiveness raise Marketing performance, agility and ROI Ask us about our model for Marketing Maturity Strategy: holistic vision, fact-based decision-making Guidance: competency development, governance Process: workflow, lean/six-sigma, supply chain Metrics: profitability, predictive analytics, alignment Technology: enterprise marketing / portfolio mgt Ecosystem: collaboration with key stakeholders Infrastructure: back-end integration of processes, metrics, technology Request your marketing maturity assessment and roadmap [email protected]
- 20. tel +1 408 243 7881 • Twitter.com/MOpartners Twitter.com/MktgFuture • Slideshare.net/MOpartnersCEO • LinkedIn Groups: Marketing Operations Partners Marketing Operations Future • Youtube.com/c/marketingfutureforum MarketingFutureForum.com [email protected] MarketingFutureForum.com [email protected] Center your business on customers as the key to growth: accountability, alignment & agility
Editor's Notes
- #66: Marketing Gap AnalysisMental Models and MarketingSystems Thinking and MarketingMarketing Intelligence: Converting Insight to ValueStrategic Assessment of Marketing Operations
- #67: Securing Support to achieve Strategic ObjectivesCatalyzing and Managing ChangeSales & Marketing AlignmentA learning organization-based model of Marketing Operations maturity: The Power of 18