This document discusses the evolution of HootSuite's development and operations processes over several years as the company grew. It begins with a small co-located team that could release to production anytime with low overhead. It progresses to larger distributed teams releasing every 2-4 weeks through a more complicated process. The current process involves 6-10 releases per day through automation and practices like infrastructure as code that allow anyone to deploy. Key steps along the way included adopting Vagrant for development environments, implementing continuous integration and delivery pipelines, and moving to a microservices architecture.