Game in the City 2010
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The presentation discusses the evolution of small and medium-sized video game developers in a rapidly changing digital gaming industry, highlighting the need for adaptation through innovation and self-sustainability. It provides a retrospective of Two Tribes, focusing on lessons learned regarding balancing exploration and exploitation, continuous innovation, and understanding market strengths. The future for Two Tribes is centered on developing a new intellectual property in the puzzle genre, alongside strategic marketing initiatives.
Game in the City 2010
- 2. Joost Rietveld Strategic Advisor for Two Tribes PhD. in management at London Cass Business School www.strategyguide.nl | @vgstrategyguide 1/29/2015 Game in the City 2010 r/evolutie
- 3. Evolution vs. revolution in the digital gaming industry “How small and medium sized video game developers can and need to evolve through industry wide revolutions?” 1/29/2015 Game in the City 2010 r/evolutie
- 4. Content of presentation • Context • Two Tribes retrospective • Lessons learned • Future for Two Tribes? 1/29/2015 Game in the City 2010 r/evolutie
- 5. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
- 6. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
- 7. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
- 8. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
- 9. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
- 10. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
- 11. Context A rapidly changing, maturing, but dynamic industry, characterized by fads, technological changes and consolidation. 1/29/2015 Game in the City 2010 r/evolutie
- 12. Two Tribes retroperspective 1/29/2015 Game in the City 2010 r/evolutie
- 13. Two Tribes retroperspective 1/29/2015 Game in the City 2010 r/evolutie Institutionalization of the digital gaming industry How original IP triggered foundation of Two Tribes B.V.
- 14. Two Tribes retroperspective 1/29/2015 Game in the City 2010 r/evolutie Digital revolution in gaming.. How the advent of digital distribution channels triggered a conception of self sustainability
- 15. True indie publishing in digital gaming? How Two Tribes evolves through Two Tribes publishing Two Tribes retroperspective 1/29/2015 Game in the City 2010 r/evolutie
- 16. Lessons learned (the boring stuff) 1. Find balance between exploration – exploitation (March, 1991) 2. Continuously innovate (Carcia & Calantone, 2002) - incrementally to exploit on what you have (BUT DO ADD VALUE!) - really new to explore on novel ideas and opportunities 3. Know your strengths, know your market - to know where you are heading… (Barney, 1991) - adopt a contingency approach (Mintzberg, 1978) 1/29/2015 Game in the City 2010 r/evolutie
- 17. Future for Two Tribes? 1/29/2015 Game in the City 2010 r/evolutie New IP based on puzzle genre Strategic- and marketing capabilities Two Tribes Publishing B.V.
- 18. THANKS! [email protected] @vgstrategyguide www.twotribes.com | www.strategyguide.nl 1/29/2015 Game in the City 2010 r/evolutie
- 19. References • Barney, J. (1991) Firm resources and sustained competitive advantage, Journal of Management, Vol. 17, no. 1. • Garcia, R. & Calantone, R. (2001) A critical look at technological innovation typology and innovativeness terminology: a literature review, Journal of Product Innovation Management, Vol. 19, no. 2. • March, J.G. (1991) Exploration and exploitation in organizational learning, Organizational Science, Vol. 2, no. 1. • Mintzberg, H. (1978) Paterns in strategy formation, Management Science, Vol. 24, no. 9. 1/29/2015 Game in the City 2010 r/evolutie