Gamification in employee engagement - 5 success stories - Manu Melwin Joy
- 1. 5 Success Stories Gamification in Employee Engagement
- 2. Prepared By Manu Melwin Joy Assistant Professor SCMS School of Technology and Management Kerala, India. Phone – 9744551114 Mail – [email protected] Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
- 3. 5 Success Stories 1.Aspire 2.Idea Street 3.Microsoft Case Study 4.Plant Ville 5.The Wikipedia Adventure
- 4. ASPIRE Gamification in Employee Engagement
- 5. CISCO • Cisco use gamification across a number of key programs. One program where they have extensively incorporated gamification techniques is their Social Media Training Program.
- 6. CISCO • This program offers a unique opportunity for employees and contractors at Cisco to build their social media skillset. And the opportunity to leverage the skills they learn is manifold.
- 8. CISCO • For example, sales account managers learn to use Twitter to reach their customers and human resources representatives learn to use LinkedIn to reach potential candidates.
- 9. CISCO • And, there are many other job roles that benefit through social media, such as marketing (of course!) and product development.
- 10. Progression Levels • The Social Media Training Program includes three levels of certification: – Specialist – Strategist and – Master.
- 11. Progression Levels • Each level of certification requires players to show increasing levels of social media expertise.
- 12. Progression Levels • At the Specialist level, players are required to take 15 courses. At the Strategist level, players are required to take an additional 13 courses and author a blog post.
- 13. Progression Levels • And, at the Master level, players are required to 10 courses and create case study illustrating an integrated social media initiative or create a social media strategy.
- 14. Progression Levels • In addition, there are also four sub-specializations available: – Social Media for HR – Social Media for Sales – Social Media for Executive Communication Managers – Social Media for Internal Partner Teams
- 16. Bring Fun into the Mix with Team Challenges • In addition, the program incorporates team challenges where players can join together in small teams or participate as an entire organization to complete the certification.
- 17. Bring Fun into the Mix with Team Challenges • This is an effective way for individuals in an organization to grow new skills together. And players earn badges for completing team challenges.
- 19. Firing up Motivation • Learning is often an intrinsically motivated activity. Individuals enjoy the challenge of learning new skills. And, learning new professional skills can help them advance in their careers.
- 20. Firing up Motivation • And, when you combine the intrinsic motivation with gamification techniques, this further encourages participation and engagement. The Social Media Training program and the use of gamification drive engagement through various techniques.
- 21. Firing up Motivation • Exploration – Players have fun exploring social media topics. There are many courses available, and participants can learn about the different aspects of social media through the courses.
- 22. Firing up Motivation • Progression Loops – With three levels of certification, four sub- specializations, and mid-way level accomplishments, players can progress through multiple levels of learning. Each class completed is a small challenge achieved. And, each level of certification is the larger challenge. The goal of the game is to get from Specialist to Master for the core learning track.
- 23. Firing up Motivation • Teamwork – Humans are social animals. And, the team challenges allow players to collaborate and compete with each other. Working together as a team to achieve a goal can be fun.
- 24. Firing up Motivation • Over 650 individuals have been certified with more than 13,000 courses taken. And, this number continues to grow every day.
- 25. Idea Street Gamification in Employee Engagement
- 26. Idea Street • The United Kingdom’s Department of Work and Pensions created an application called Idea Street.
- 28. Idea Street • The purpose was to increase employee collaboration and facilitate the sharing of new project ideas.
- 30. Idea Street • The satisfaction of contributing ideas, getting quick feedback, receiving badges, and moving up on the leaderboard has motivated the department’s employees to use the application.
- 31. Idea Street • Within the first 18 months, about 4,000 employees generated 1,400 new candidate projects on Idea Street.
- 32. Idea Street • From this, 63 projects have been implemented by the Department.
- 33. Microsoft Case Study Gamification in Employee Engagement
- 34. Microsoft • The Challenge: Microsoft has myriad language localization needs for its many products, and ensuring that translations were accurate and made sense was a huge challenge for just one team.
- 35. Microsoft • Gamified Solution: Microsoft built a “Language Quality" game, which involved a very simple Silverlight application that let users view screens to check for language accuracy. Microsoft included intentionally poor translations to make sure its employees were actually paying attention.
- 36. Microsoft • Results: 4,500 users reviewed 500,000 screens to correct or improve translations based on their native languages. Microsoft Japan actually took a company-wide day off to play the game and ended up winning the leaderboard.
- 38. Microsoft • The Windows Language Quality Game is a serious game to ensure the translation quality of software.
- 39. Microsoft • Players help verify and correct the translations of software into their own language. The game not only encouraged people to contribute to it by making it fun, but also channeled civic engagement by allowing everyone to help make Windows a better product.
- 40. Microsoft • Ross Smith is the Director of Test at Microsoft, and he has been in the software industry for over 20 years. He has 5 software patents, and he is one of the authors of, “The Practical Guide to Defect Prevention.”
- 41. Microsoft • He is currently researching the impact of games and social networking tools on management education and requisite skills for new managers. His work led to the creation of 42projects, which is an experiment that uses trust as the basis for promoting individual confidence, risk-taking, and creativity.
- 43. Microsoft • His work on productivity gaming for next-generation employees and management initiatives is a great example of how gamification has changed the professional landscape. Such an example is the Windows Language Quality Game, which was a successful initiative to find a cost- effective and fun way to increase the quality of the native language versions of Windows.
- 44. How Microsoft Leads with Gamification • Ross understands the shifting demographics of the workforce and believes that companies need to redefine how work “works”. The future generation of employees, Gen Y, has grown up with technology integrated into their daily lives, effectively changing the way today’s world communicates, prioritizes, and produces.
- 45. How Microsoft Leads with Gamification • Gen X managers need to understand how to bring out the creativity of Gen Y’s unique talents rather than inhibiting possible risk-taking. To improve upon management and innovation, Ross Smith created productivity games.
- 46. How Microsoft Leads with Gamification • Productivity games are a subset of serious games, and they incorporate using game elements to boost engagement and creativity of otherwise dull or difficult tasks. Ross believes that games and collaborative play help motivate and make work fun.
- 47. How Microsoft Leads with Gamification • His theory is that collaborative play builds trust among the players, and that trust leads to greater experimentation. A higher degree of experimentation leads to creativity, innovation, and increased personal satisfaction.
- 48. How Microsoft Leads with Gamification • In a highly competitive business environment, composure is needed at all levels to ensure a high quality product and quality of life for employees. Composure starts with trust, and trust can be built with productivity games.
- 50. SIEMENS • Plantville is an innovative, educational and fun way for Siemens to engage customers, employees, prospects, students and the general public while driving awareness of Siemens technologies and brand.
- 52. SIEMENS • The game enables players to improve the health of their plants by learning about and applying industrial and infrastructure products and solutions from Siemens.
- 54. SIEMENS • Gamers will be measured on a number of Key Performance Indicators (KPIs), including safety, on time delivery, quality, energy management and employee satisfaction.
- 55. SIEMENS • Throughout the game, players will be able to interact with Pete the Plant Manager, whose plant has just won the "Plant of the Year" award.
- 57. SIEMENS • Pete shares his best practices throughout the game to help players achieve outstanding results in plant performance.
- 58. SIEMENS • He will use webisodes, the Plantville Cafe, Puzzlers, and Facebook, LinkedIn and Twitter accounts to dialogue with gamers, provide hints to playing the game, and host a leader board for contestants.
- 60. SIEMENS • In Plantville, players can select which of the three virtual plants they would like to manage first: – a bottling plant, a vitamin plant or a plant that builds trains.
- 61. SIEMENS • At the start of the game, each type of plant is faced with different challenges. The players must identify the challenges facing their plant and implement solutions to improve the plant's KPIs.
- 62. SIEMENS • Gamers will compete with one another on a number of levels, including plant-to- plant and on specific KPIs. Pete's leader board will keep track of which players are performing the best on each of the levels.
- 64. SIEMENS • Gamers will compete with one another on a number of levels, including plant-to- plant and on specific KPIs. Pete's leader board will keep track of which players are performing the best on each of the levels.
- 65. The Wikipedia Adventure Gamification in Employee Engagement
- 66. The Wikipedia Adventure • Wikipedia is the world’s most popular online encyclopedia and one of the most visited sites on the web, but for users, it also is known for being complicated and intimidating.
- 67. The Wikipedia Adventure • As a result, the number of volunteer editors has dropped since 2007, prompting the company to develop “The Wikipedia Adventure”.
- 69. The Wikipedia Adventure • It is a seven-mission, gamified interactive onboarding tutorial to teach people how to edit Wikipedia in just a few hours.
- 71. The Wikipedia Adventure • The program takes the user through a simulated quest to edit an article, meeting challenges along the way.
- 73. The Wikipedia Adventure • They can earn badges and barnstars for personal accomplishments such as bringing a piece of content up to a higher standard and diligent copyediting. Users can then display their badges publicly.
- 74. The Wikipedia Adventure • According to Jake Orlowitz, administrator and editor at Wikipedia, 89% of the participants who complete the game feel more confident as editors, 77% want to edit more, and they make 290% more edits than non-participants.