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OUR ADDED VALUE & M&A TRENDS
IN THE MEDIA, CULTURE & ENTERTAINMENT SECTOR
BUY SIDE – FUNDRAISING – SELL SIDE
JUNE 2024
2
P R I V A T E & C O N F I D E N T I A L
TABLE OF CONTENT
I. Market trends in the Media, Culture & Entertainment sector 03
III. Our expertise, added-value & methodology
in the Media, Culture & Entertainment sector 10
IV. About GEREJE Corporate Finance 20
II. M&A trends in the Media, Culture & Entertainment sector 06
MARKET TRENDS IN
THE MEDIA, CULTURE
& ENTERTAINMENT
SECTOR
I
4
P R I V A T E & C O N F I D E N T I A L
THE GLOBAL MARKET
After falling 2.3% in 2020, total global entertainment and media revenue rose a strong 10.4% en 2021, resuming
its trend of outpacing global growth
Source : PWC, Deloitte
Large media companies consistently create richer
experiences and contents to improve their ROI
• Social media drives 50% of media and entertainment companies
New growth opportunities with digital and cloud
developments
▪ CAGR of 4.6% (2021-2026)
Video games market is booming
▪ Video games revenue = +8,4% CAGR (2021-2026)
Media, Culture & Entertainement
market size (in $tn) 2021 vs 2026
2,34
2,93
0
0,5
1
1,5
2
2,5
3
2021 2026
5
P R I V A T E & C O N F I D E N T I A L
POPULAR INVESTMENT TRENDS
Unequal access to the Internet which should be reduced
in the coming years
▪ In 2021, 72.7% of households had fixed broadband internet access
▪ In 2021, 60.7% of the population had mobile internet access
Sources : GCF Research
Digital advertising
▪ 2021 digital advertising revenues = +24% vs 2020
▪ Market value = $180bn (2021) vs $410bn (2026) = 19% CAGR
OTT Videos
▪ 12% CAGR (2022-2027)
▪ User penetration will be 36% in 2022 and is expected to hit 44% by 2027
M&A TRENDS IN THE
MEDIA, CULTURE &
ENTERTAINMENT
SECTOR
II
7
P R I V A T E & C O N F I D E N T I A L
Company Size
▪ The largest the company, the higher the multiple with key thresholds (10M revenue;
50M revenue; 100M revenue…)
Profitability
▪ EBITDA margin compared to peers may be the most important comparison criteria
when the companies’ sizes are similar
Market position
▪ A leading position within a local market improves a valuation multiple, on the other
hand, a mid-tier position will drive a lower valuation.
Within the same sector, valuation multiples vary according to the size, profitability, and market
positioning of the company
M&A TRENDS – VALUATION METRICS
8
P R I V A T E & C O N F I D E N T I A L
RECENT TRANSACTIONS [1/2]
Date
Buyer /
Investor(s)
Target
Transaction
Value
Information
Learn
More
Jul.
2022
€250m Seedtag (ES) : leader in contextual advertising here
Jul.
2022
-
Zacu (RW) : a major actor in the production and
distribution of content in Rwanda
Canal + (FR) : France's leading audiovisual media
group
here
Apr.
2022
$8m
Gadsme (FR) : specialized in the marketing of
advertising displays in video game scenes
here
Jun.
2021
$75m
Brut (FR) : media that targets young people who
are far from traditional information channels
here
Source Mergermarket, Fusacq, GCF Research, MBA Capital Click on the logo to access the website.
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9
P R I V A T E & C O N F I D E N T I A L
RECENT TRANSACTIONS [2/2]
Date
Buyer /
Investor(s)
Target
Transaction
Value
Information
Learn
More
Mar.
2023
€40m
Brut (FR) : media that targets young people who
are far from traditional information channels
here
Nov.
2021
€70m
Plug in digital (FR) : distributor and publisher of
video games
here
Sep.
2021
$680m Sorare (FR) : a NFT sports entertainment group here
Aug.
2021
-
Primephonic (NZ) : a provider of music
streaming services specialized in classical
music
here
Oct.
2021
$50m
Homa Games (FR) : the world’s leading platform
for creating and publishing mobile games
here
Source Mergermarket, Fusacq, GCF Research, MBA Capital Click on the logo to access the website.
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OUR EXPERTISE, ADDED-
VALUE & METHODOLOGY IN
THE MEDIA, CULTURE &
ENTERTAINMENT SECTOR
III
11
P R I V A T E & C O N F I D E N T I A L
OUR EXPERTISE & ADDED VALUE [1/2]
We have a strong expertise & experience in the media, culture & entertainment sector.
We have a direct access to > 700 companies in this specific sector in Europe, Asia, and
internationally
1. Our Expertise & Experience in the sector
Our multicultural teams with our own offices in Europe (France (Paris - Lyon - Nantes),
Switzerland, Portugal, Germany, Austria) & ASEAN (Bangkok, Singapore), and our
partners in the Middle East, Africa and the US
2. Our International presence
Entrepreneurs close to Entrepreneurs = reactivity & adaptability
3. Our “entrepreneurial” culture
Privileged access to > 500 investors (Cap development funds, VC, debt funds, Family
Offices), with a specific interest in the Media, Culture & Entertainment
4. Our Privileged access to Strategic & Financial Investors
12
P R I V A T E & C O N F I D E N T I A L
OUR EXPERTISE & ADDED VALUE [2/2]
We prefer to act over the long term as partners alongside business leaders
5. Advisor & Partner
With >90 closings, GEREJE is a top-tier M&A firm (Ranked N1 / N2 / N6 in 2023 M&A
firm) recognized for its know-how, expertise & experience in particular to support growth
projects
6. Our Track-Record
Our expertise in structuringcomplex operations : Earn-Out, Management Buy-Out, Owner
Buy-Out, Joint Venture…
7. Our Expertise in complex structuring
We work with no conflict of interests and ensure confidentiality & discretion
8. Our independence
Servais MICOLOT
Senior Advisor at GEREJE Corporate Finance
13
P R I V A T E & C O N F I D E N T I A L
Expert in sales & business development
Help Entrepreneurs to grow
Education:
Bachelor’s Degree in Economics
Key Points:
30 years of experience in national and international sales & business development
Entrepreneur with creation of 3 companies
EXPERIENCE & EXPERTISE
➢ +20 years in the media industry
➢ Launched more than 100 products/services
➢ Owner & CEO of a sales & business development firm
➢ Specific expertise in the sales & business development
➢ Sales strategies & negotiations
➢ Market opening & Distribution network
➢ Market study & Business plan
Icône
LinkedIn
-
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automatiquement
OUR EXPERTISE IN THE SECTOR
14
P R I V A T E & C O N F I D E N T I A L
OUR BUY-SIDE METHODOLOGY
Option: Preparation of a "Long-List" of
potential targets according to M&A
criteria (sales, EBITDA, etc.)
Initiate contact between GEREJE and the
target(s) (without giving the name of the
client) to validate their actionability
Optimize the final Due Diligence
Advise on the best strategies and
tactics for final negotiations
Assist in the drafting & proof-reading of
final contracts
Management of client’s questions &
requests (Q&A)
Advise on the optimal structuring
(equity / debt / mix) in the interest of
the shareholders
Preparation of a strategic and financial
note for the client
Drafting, negotiation, and signing of a
Letter of Intent (LOI)
Signing of a Reciprocal Confidentiality
Agreement (RCA)
Meeting between the target and the client
to confirm the strategic fit and the mutual
willingness to enter negotiations
Phase 1 – 1 to 3 months
Market Screening & Preliminary
Approach
Phase 2 – 4 to 9 months
Maximization of Negotiations –
Signing of LOI
Phase 3 – 2 to 4 months
Final DD – Offer – Optimization of the
Closing
Set-up of an electronic dataroom
Advise on the different structuring
schemes (earn out) and final review of
the documents in a M&A point of view
Optimize the coordination and thus
timing between all parties
15
P R I V A T E & C O N F I D E N T I A L
BUY-SIDE BEST PRACTICES [1/2]
DEFINE clear & ambitious strategies for yourself & the
potential target
1
2
BE PROACTIVE: approach actionable and specific targets
→ value creation
3
TIME is the essence: giving rhythm by respecting a
structured process
4
COMMUNICATION: take the time to explain every step
until the closing
1
2
3
4
16
P R I V A T E & C O N F I D E N T I A L
BUY-SIDE BEST PRACTICES [2/2]
OPTIMIZE the structuring to align the interests regarding
valuation
5
THINK about the forward value by working on a joint
business model
6
ANTICIPATE tax and legal issues (shareholders' agreement)
7
ANTICIPATE the cultural differences (cross border)
8
17
P R I V A T E & C O N F I D E N T I A L
OUR TAILOR-MADE FUNDRAISING & SELL-SIDE PROCESS
Phase 1 – 1 to 2 months
Preparation phase
Financial analysis (past results and
business plan)
Optimize the structuring
(equity/debt/mix)
Blind Teaser online on our web
platform
In order to optimize the process, it is essential to prepare the project seriously, explain the use of the
funds and demonstrate the positive impact on turnover and margins
Phase 2 – 2 to 6 months
Selection and approach of investors -
Maximization of negotiations
Identification and approach of
candidates (”long list”)
Checking of candidates’ seriousness, e-
NDA signing, transmission of
documents
Management and optimization of
negotiations with a ”short list” of
qualified candidates
Phase 3 – 1 to 2 months
Closing optimization
Optimize the discussions between all
involved parties, in particular, legal &
audit advisors of both parties
Supervision of financial audits (option)
Optimize on strategies and tactics for
final negotiations
Prepare a Strategic & Financial Note
Negotiation and signature of the Letter
of Intent (LOI), including all the key
terms of the deal
Transition to phase 2 after mutual consent
Set-up of a calendar & deadlines
Advise on the different structuring
schemes (earn out) and final review of
the documents in a M&A point of view
Prepare the executive managers for the
negotiations with the investors in Phase 2
Set-up of an electronic dataroom
18
P R I V A T E & C O N F I D E N T I A L
DIFFERENT TYPE OF INVESTORS
Strategic and financial investors have different investment criteria and objectives involving
different sales strategies and structuring scenarios themselves
• Strategic investors are often competitors, suppliers or customers of the target.
• Their objective is to identify companies whose products or services can be integrated in synergy with their
existing portfolio or gain market share, in order to create long-term value for their shareholders.
• The main driver of the acquisition is strategic (vs. rapid return on investment). These buyers may also be
unconnected to the target and seek to expand in its market to diversify their revenue sources.
Strategic
investors
• Financial investors/buyers include private equity firms, hedge funds, family offices ...
• These players make investments in companies and achieve a return on investment within 5-7 years with a
sale or IPO.
• Some Family Offices have an unlimited time horizon and can invest large sums of money to support the
growth of the business at all stages of its development.
Financial
investors
These buyers have fundamentally different objectives, so the way they will approach
the activities of the targets in an M&A process will differ considerably.
19
P R I V A T E & C O N F I D E N T I A L
OUR DIRECT ACCESS TO FINANCIAL PLAYERS
Private Equity
Tickets : 30-150 M€
France / Europe
Portfolio: SadeTelecom, GL
Events, Federation
Entertainment…
Private Equity
Tickets : 5-25 M€
Europe
Portfolio : IPSSI, ESCG…
Private Equity
Tickets : 0,5-3 M€
Europe
Portfolio: Melty,
BenchmarkGroup, Creads…
Private Equity
Tickets : 15-120 M€
Monde
Portfolio: Shiro Games, AD
Education, Iziwork…
Private Equity
Tickets : 2-7 M€
France
Portfolio: Éditions Jocatop…
Family Office
Tickets : 5-35 M€
France / Europe
Portfolio: Albertschool, Beat
the Bomb…
Private Equity
Tickets : 2-15 M€
France / Europe
Portfolio: Groupe SCP, Smart
Good things, Groupe
Adaming…
Venture Capital
Tickets : ~ 100 K€
France / Europe / USA
Portfolio: Kelvin,
Studiomatic…
ABOUT GEREJE
CORPORATE FINANCE
IV
21
P R I V A T E & C O N F I D E N T I A L
In the 13th century, the Emperor Kublai Khan awarded
Marco Polo a gold tablet in the form of a long piece of
currency named « GEREGE » along with a password,
which ensured numerous privileges to the beholder.
With this golden passport, Marco Polo obtained all
necessary protections, supplies and assistance which
included horses, food and equipment for his safe return to
Venice accompanied by his immense fortune.
The GEREJE, first diplomatic passport,
ensuring safe and secure cross border
transactions, is a powerful symbol
matching perfectly our mission and goals
GEREJE team members share a common
passion in dealing with cross border
transactions and are united around the
GEREJE symbol reflecting our mind set as
well as our working philosophy.
THE “GEREJE” PHILOSOPHY
22
P R I V A T E & C O N F I D E N T I A L
OUR WORLDWIDE REACH
We are an independent M&A firm with an “entrepreneurial” culture, providing both strategic and financial advisory services,
composed of a multidisciplinary team based between Europe & Asia.
Our Corporate Film
Play with
solid fill
ASIA
▪ Singapore
▪ Bangkok
EUROPE
MIDDLE
EAST
ASIA
EUROPE
FRANCE
▪ Paris
▪ Lyon
▪ Nantes
DACH
▪ Geneva
▪ Zurich
▪ Vienna
▪ Munich
PORTUGAL
▪ Lisbon
23
P R I V A T E & C O N F I D E N T I A L
EXECUTION TEAM ENSURING THE QUALITY OF THE DOCUMENTS
Hugo MONNET
M&A Vice President, Lyon
Fabrice LOMBARDO
Founder & CEO
Icône
LinkedIn
-
Antoine ALEMANY
Partner, Lisbon
Icône
LinkedIn
-
Icône
LinkedIn
-
Laurent GOBINET
Partner, Nantes
Clarisse SUN
M&A Associate, Paris
Hugo NAOUR
M&A Analyst, Paris
Hannah DERENBACH
M&A Associate, Paris
Icône
LinkedIn
-
Nicolai PREUSSNER
Partner NP CF, Zurich
Icône
LinkedIn
-
Kevin WAWRZYNEK
Senior Manager, Zurich
Alessa BRAUN
M&A Analyst, Vienna
24
P R I V A T E & C O N F I D E N T I A L
Bertrand LAM
Senior Advisor, Singapore
Icône
LinkedIn
-
Lukas KNECHT
Senior Advisor, Zurich
François LAURENT
Senior Advisor, Paris / HK
Icône
LinkedIn
-
Arnaud BEASSE
Senior Advisor, Vienna
Maurice LAM
Executive Director, Singapore
Icône
LinkedIn
-
Jeff CZELUSTA
M&A Director, Munich
Olivier JOB
Senior Advisor, Lyon
Icône
LinkedIn
-
SENIORS BRINGING SECTOR & GEOGRAPHIC EXPERTISES
Icône
LinkedIn
-
Att ASAVANUND
Partner MFO, Bangkok
In partnership:
25
P R I V A T E & C O N F I D E N T I A L
OUR SYNERGETIC SERVICES OFFERING
Strategic & Financial Advisory
• Identifying the growth axis (organic, external, digital & ESG) and how to
optimise the financing
• Obtaining Grants/Subsidies/Debt financing
• Opening new markets through sales contracts (distribution, franchises, …)
Fundraising - Club Deal Growth
Capital > 3 M€ - 30 M€
• Privileged access to Private Equity Funds, Venture Capital
Funds, and Private Debt Funds, as well as family & multi-
family offices
• Club Deal: access to >250 potential private investors
participating in financing opportunities & bringing
expertise to the project
M&A: Buy-side & Sell-side
Build-Up: 10 M€ - 250 M€
• Buy mandate / Acquisition / Joint - Ventures: Optimising
cross-border expansion strategies
• Partial or Total Sell mandate: Managing and optimising
to maximise the transaction price
The quality of our services relies on our 100% in-house team, which enables us to manage the entire transaction
process, thereby ensuring efficiency, confidentiality, and tangible results.
26
P R I V A T E & C O N F I D E N T I A L
OUR PROVEN METHODOLOGY
GEREJE is recognized for the quality of its documents (strategic & financial analysis) based on personalized
execution, enhanced by a multidisciplinary team acting under one hat.
Execution
Excellence
Dedicated Team
Proprietary research
Aligned interest
Tailor-made
End-to-end Transactions
Top-notch Reporting
Digital tools
27
P R I V A T E & C O N F I D E N T I A L
OUR RECENT TRACK RECORD
With > 90 closings, GEREJE is a top tier M&A firm (Ranked N1 / N2 / N6 in 2023 M&A firm) recognized for its
know-how, expertise & experience in particular to support growth projects:
Target:
Learn more
Target:
Learn more
2021 – Fundraising: €7M
Investors:
Learn more
2021 – Joint Venture
Target:
Learn more
2021 – Acquisition – €10M Sales 2021 – Acquisition – €50M Sales
Target:
Learn more
2022 – Acquisition – €14M Sales
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Target:
Learn more
Investors:
Learn more
2024 – Debt Financing – €50M Sales
Investors:
Learn more
2024 – Fundraising 2023 – Acquisition – €2Bn Sales
Undisclosed
Undisclosed Private Investors
28
P R I V A T E & C O N F I D E N T I A L
OUR REFERENCES– SMID & LARGE CAP
Image result for eurial logo
http://djepo.craym.eu/images/uploads/20070716Groupelactalis.jpg
ALTANA
https://www.tuv.com/system-media-files/img/logo.png
http://www.thepacker.com/sites/produce/files/field/image/logo-1024x43221.png
http://upload.wikimedia.org/wikipedia/fr/0/03/Bel_groupe_2010_logo.png
Vinci – Logos Download
Groupe Artana - Home |
Facebook
Danone Logo / Food /
Logonoid.com
Corexsolar | LinkedIn
Air Paris
Repeat Cashmere | Questa Cobham
MEDIAS - Chateau d'Esclans
Sturia, leader du Caviar
d'Aquitaine, toutes les étapes de
la fabrication - Assiettes
Gourmandes
Gestal
Achat direct de vins malbec Cahors – Boutique
officielle du Château Lagrézette
Nos implantations - Le réseau
mondial du Groupe BBL Weeloy Jakarta -
Home | Facebook
Une nouvelle identité de marque reflet
de notre ambition - LACROIX
Nos partenaires – Fondation du rein
GEREJE supports Sigfox operator UNABIZ in its
fundraising – GEREJE Corporate Finance - Strategic
Financial Advisory Services
Katrina Group Latest News (SGX:1A0) | SG investors.io
Expositions Permanentes — Cipre
Click on the logo to access the website.
29
P R I V A T E & C O N F I D E N T I A L
Strategic & financial partners
Business France — Wikipédia
Institutional partners
French public investment bank supporting the
creation, financing and development of
businesses
German Chamber of Commerce and Industry:
supporting the development of German
companies and businesses in France
Home page - Entreprise DU FUTUR
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OUR STRONG NETWORK OF PARTNERS
The synergies with our partners allow us to accompany our clients and create value.
French national agency in charge of the
international development of companies, their
exports & foreign investments in France
(covering 110 countries)
360° early-stage financing & privileged
access in the Indian Ocean
Community of +13,000 presidents, directors and
members of the Comex around the resolution of
strategic issues of SMEs & SMIs
Accompany companies in their developmentin
Austria (contacts, taxes, establishment...)
Chamber of Commerce and Industry: supporting
the developmentof French companies and
businesses
An industrial business network based in the
Pays de la Loire region with 240 members,
mainly small, medium and large industrial
companies.
Preserve and enrich exchanges between the
players making up the economic fabric of the
West.
30
P R I V A T E & C O N F I D E N T I A L
TESTIMONIES
In this complicated economic
environment, the support and
involvement of the GEREJE teams
were key to the success of the
project.
Mr. François-
Denis POITRINAL
Founder & CEO
Thank you for the excellent work
done by the GEREJE team.
Mr. Kaci KÉBAÏLI
Founder & Chairman
In this complicated economic context,
the support and involvement of the
GEREJE teams were key elements in
the success of the operation
Mr. Guillaume
RAGUET
CEO
*click on a logo to access the website
Groupe Artana - Home | Facebook
GEREJE's efficiency and discipline,
as well as the fluidity of our
exchanges, have been essential to
the successful financing of the
LAPSA group's R&D projects!
Mme. Maroua BEN
MARZOUK
Chargée d’affaires
Entreprises
31
P R I V A T E & C O N F I D E N T I A L
Articles
Surveys
Capgemini - Media et divertissement/
Mind Media - Les start-ups françaises des médias, de la publicité et de la culture
Ark invest - The digital advertising market
PWC - Perspectives from the Global Entertainment & Media Outlook 2022–2026
Deloitte - Digital media trends
BIBLIOGRAPHY
DISCLAIMER This presentation is being distributed againstthe signature of a Non-Disclosure Agreement and is strictly confidential.
This presentation may not be reproduced, summarized or disclosed, in whole or in part, without the prior written authorization of GCF, and by accepting this presentation you hereby agree to be bound by
the restrictions contained herein.
This presentation is based on publicly available information and/or data provided by GCF’s client which have not been independently verified by GCF. Any estimates and projections contained herein
involve significant elements of subjective judgment and analysis, which may or may not be correct. Neither GCF nor any of its affiliates, or any of its direct or indirect shareholders, or any of its or their
respective members, employees or agents provides any guarantee or warranty (express or implied) or assumes any responsibility with respect to the authenticity, origin, validity, accuracy or
completeness of the information and data contained herein or assumes any obligation for damages, losses or costs (including, without limitation, any direct or consequential losses) resulting from any
errors or omissions in this presentation.
This presentation was prepared by GCF (GEREJE Corporate Finance) exclusively in the framework of an agreement for the benefit of its clients in connection with the possible Transaction. GCF has duly
and professionally challenged all information & data provided by our clients, including past & existing figures, assumptions of the Business Plan as well as the professionalism of the management team/
shareholders.
The economic valuations and proposed deal structuring contained in this presentation are fair and based on current market practices, which may change significantly over a short period of time.
Changes and events occurring after the date hereof may, therefore, affect the validity of the information contained in this presentation and GCF assumes no obligation to update and/or revise this
presentation or the information and data upon which it has been based.
GCF designates the companies, whilst legally they are independent entities, sharing GCF corporate identity, logo, documents, working methodology & ethical rules. All GCF offices are working as an
integrated group of companies under the governance of a written agreement for the interest of the clients. GCF legal entities are privately owned and independent structures.
GEREJE Advisory Asia Pte Ltd (Singapore) is MAS (Monetary Authority of Singapore) Exempt Corporate Finance Advisor
© Copyright 2024 GEREJE CorporateFinance. All rights reserved
More information at:
www.gerejecorpfinance.com

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GCF - Our added value in Media, Culture & Entertainment sector 0624.pdf

  • 1. OUR ADDED VALUE & M&A TRENDS IN THE MEDIA, CULTURE & ENTERTAINMENT SECTOR BUY SIDE – FUNDRAISING – SELL SIDE JUNE 2024
  • 2. 2 P R I V A T E & C O N F I D E N T I A L TABLE OF CONTENT I. Market trends in the Media, Culture & Entertainment sector 03 III. Our expertise, added-value & methodology in the Media, Culture & Entertainment sector 10 IV. About GEREJE Corporate Finance 20 II. M&A trends in the Media, Culture & Entertainment sector 06
  • 3. MARKET TRENDS IN THE MEDIA, CULTURE & ENTERTAINMENT SECTOR I
  • 4. 4 P R I V A T E & C O N F I D E N T I A L THE GLOBAL MARKET After falling 2.3% in 2020, total global entertainment and media revenue rose a strong 10.4% en 2021, resuming its trend of outpacing global growth Source : PWC, Deloitte Large media companies consistently create richer experiences and contents to improve their ROI • Social media drives 50% of media and entertainment companies New growth opportunities with digital and cloud developments ▪ CAGR of 4.6% (2021-2026) Video games market is booming ▪ Video games revenue = +8,4% CAGR (2021-2026) Media, Culture & Entertainement market size (in $tn) 2021 vs 2026 2,34 2,93 0 0,5 1 1,5 2 2,5 3 2021 2026
  • 5. 5 P R I V A T E & C O N F I D E N T I A L POPULAR INVESTMENT TRENDS Unequal access to the Internet which should be reduced in the coming years ▪ In 2021, 72.7% of households had fixed broadband internet access ▪ In 2021, 60.7% of the population had mobile internet access Sources : GCF Research Digital advertising ▪ 2021 digital advertising revenues = +24% vs 2020 ▪ Market value = $180bn (2021) vs $410bn (2026) = 19% CAGR OTT Videos ▪ 12% CAGR (2022-2027) ▪ User penetration will be 36% in 2022 and is expected to hit 44% by 2027
  • 6. M&A TRENDS IN THE MEDIA, CULTURE & ENTERTAINMENT SECTOR II
  • 7. 7 P R I V A T E & C O N F I D E N T I A L Company Size ▪ The largest the company, the higher the multiple with key thresholds (10M revenue; 50M revenue; 100M revenue…) Profitability ▪ EBITDA margin compared to peers may be the most important comparison criteria when the companies’ sizes are similar Market position ▪ A leading position within a local market improves a valuation multiple, on the other hand, a mid-tier position will drive a lower valuation. Within the same sector, valuation multiples vary according to the size, profitability, and market positioning of the company M&A TRENDS – VALUATION METRICS
  • 8. 8 P R I V A T E & C O N F I D E N T I A L RECENT TRANSACTIONS [1/2] Date Buyer / Investor(s) Target Transaction Value Information Learn More Jul. 2022 €250m Seedtag (ES) : leader in contextual advertising here Jul. 2022 - Zacu (RW) : a major actor in the production and distribution of content in Rwanda Canal + (FR) : France's leading audiovisual media group here Apr. 2022 $8m Gadsme (FR) : specialized in the marketing of advertising displays in video game scenes here Jun. 2021 $75m Brut (FR) : media that targets young people who are far from traditional information channels here Source Mergermarket, Fusacq, GCF Research, MBA Capital Click on the logo to access the website. Une image contenant texte Description générée automatiquement Une image contenant texte Description générée automatiquement Une image contenant texte Description générée
  • 9. 9 P R I V A T E & C O N F I D E N T I A L RECENT TRANSACTIONS [2/2] Date Buyer / Investor(s) Target Transaction Value Information Learn More Mar. 2023 €40m Brut (FR) : media that targets young people who are far from traditional information channels here Nov. 2021 €70m Plug in digital (FR) : distributor and publisher of video games here Sep. 2021 $680m Sorare (FR) : a NFT sports entertainment group here Aug. 2021 - Primephonic (NZ) : a provider of music streaming services specialized in classical music here Oct. 2021 $50m Homa Games (FR) : the world’s leading platform for creating and publishing mobile games here Source Mergermarket, Fusacq, GCF Research, MBA Capital Click on the logo to access the website. Une image contenant texte Description générée Une image contenant texte Description générée Une image contenant texte, assiette, extérieur, signe Description générée automatiquement
  • 10. OUR EXPERTISE, ADDED- VALUE & METHODOLOGY IN THE MEDIA, CULTURE & ENTERTAINMENT SECTOR III
  • 11. 11 P R I V A T E & C O N F I D E N T I A L OUR EXPERTISE & ADDED VALUE [1/2] We have a strong expertise & experience in the media, culture & entertainment sector. We have a direct access to > 700 companies in this specific sector in Europe, Asia, and internationally 1. Our Expertise & Experience in the sector Our multicultural teams with our own offices in Europe (France (Paris - Lyon - Nantes), Switzerland, Portugal, Germany, Austria) & ASEAN (Bangkok, Singapore), and our partners in the Middle East, Africa and the US 2. Our International presence Entrepreneurs close to Entrepreneurs = reactivity & adaptability 3. Our “entrepreneurial” culture Privileged access to > 500 investors (Cap development funds, VC, debt funds, Family Offices), with a specific interest in the Media, Culture & Entertainment 4. Our Privileged access to Strategic & Financial Investors
  • 12. 12 P R I V A T E & C O N F I D E N T I A L OUR EXPERTISE & ADDED VALUE [2/2] We prefer to act over the long term as partners alongside business leaders 5. Advisor & Partner With >90 closings, GEREJE is a top-tier M&A firm (Ranked N1 / N2 / N6 in 2023 M&A firm) recognized for its know-how, expertise & experience in particular to support growth projects 6. Our Track-Record Our expertise in structuringcomplex operations : Earn-Out, Management Buy-Out, Owner Buy-Out, Joint Venture… 7. Our Expertise in complex structuring We work with no conflict of interests and ensure confidentiality & discretion 8. Our independence
  • 13. Servais MICOLOT Senior Advisor at GEREJE Corporate Finance 13 P R I V A T E & C O N F I D E N T I A L Expert in sales & business development Help Entrepreneurs to grow Education: Bachelor’s Degree in Economics Key Points: 30 years of experience in national and international sales & business development Entrepreneur with creation of 3 companies EXPERIENCE & EXPERTISE ➢ +20 years in the media industry ➢ Launched more than 100 products/services ➢ Owner & CEO of a sales & business development firm ➢ Specific expertise in the sales & business development ➢ Sales strategies & negotiations ➢ Market opening & Distribution network ➢ Market study & Business plan Icône LinkedIn - Une image contenant texte, signe, clipart Description générée automatiquement Une image contenant texte Description générée automatiquement OUR EXPERTISE IN THE SECTOR
  • 14. 14 P R I V A T E & C O N F I D E N T I A L OUR BUY-SIDE METHODOLOGY Option: Preparation of a "Long-List" of potential targets according to M&A criteria (sales, EBITDA, etc.) Initiate contact between GEREJE and the target(s) (without giving the name of the client) to validate their actionability Optimize the final Due Diligence Advise on the best strategies and tactics for final negotiations Assist in the drafting & proof-reading of final contracts Management of client’s questions & requests (Q&A) Advise on the optimal structuring (equity / debt / mix) in the interest of the shareholders Preparation of a strategic and financial note for the client Drafting, negotiation, and signing of a Letter of Intent (LOI) Signing of a Reciprocal Confidentiality Agreement (RCA) Meeting between the target and the client to confirm the strategic fit and the mutual willingness to enter negotiations Phase 1 – 1 to 3 months Market Screening & Preliminary Approach Phase 2 – 4 to 9 months Maximization of Negotiations – Signing of LOI Phase 3 – 2 to 4 months Final DD – Offer – Optimization of the Closing Set-up of an electronic dataroom Advise on the different structuring schemes (earn out) and final review of the documents in a M&A point of view Optimize the coordination and thus timing between all parties
  • 15. 15 P R I V A T E & C O N F I D E N T I A L BUY-SIDE BEST PRACTICES [1/2] DEFINE clear & ambitious strategies for yourself & the potential target 1 2 BE PROACTIVE: approach actionable and specific targets → value creation 3 TIME is the essence: giving rhythm by respecting a structured process 4 COMMUNICATION: take the time to explain every step until the closing 1 2 3 4
  • 16. 16 P R I V A T E & C O N F I D E N T I A L BUY-SIDE BEST PRACTICES [2/2] OPTIMIZE the structuring to align the interests regarding valuation 5 THINK about the forward value by working on a joint business model 6 ANTICIPATE tax and legal issues (shareholders' agreement) 7 ANTICIPATE the cultural differences (cross border) 8
  • 17. 17 P R I V A T E & C O N F I D E N T I A L OUR TAILOR-MADE FUNDRAISING & SELL-SIDE PROCESS Phase 1 – 1 to 2 months Preparation phase Financial analysis (past results and business plan) Optimize the structuring (equity/debt/mix) Blind Teaser online on our web platform In order to optimize the process, it is essential to prepare the project seriously, explain the use of the funds and demonstrate the positive impact on turnover and margins Phase 2 – 2 to 6 months Selection and approach of investors - Maximization of negotiations Identification and approach of candidates (”long list”) Checking of candidates’ seriousness, e- NDA signing, transmission of documents Management and optimization of negotiations with a ”short list” of qualified candidates Phase 3 – 1 to 2 months Closing optimization Optimize the discussions between all involved parties, in particular, legal & audit advisors of both parties Supervision of financial audits (option) Optimize on strategies and tactics for final negotiations Prepare a Strategic & Financial Note Negotiation and signature of the Letter of Intent (LOI), including all the key terms of the deal Transition to phase 2 after mutual consent Set-up of a calendar & deadlines Advise on the different structuring schemes (earn out) and final review of the documents in a M&A point of view Prepare the executive managers for the negotiations with the investors in Phase 2 Set-up of an electronic dataroom
  • 18. 18 P R I V A T E & C O N F I D E N T I A L DIFFERENT TYPE OF INVESTORS Strategic and financial investors have different investment criteria and objectives involving different sales strategies and structuring scenarios themselves • Strategic investors are often competitors, suppliers or customers of the target. • Their objective is to identify companies whose products or services can be integrated in synergy with their existing portfolio or gain market share, in order to create long-term value for their shareholders. • The main driver of the acquisition is strategic (vs. rapid return on investment). These buyers may also be unconnected to the target and seek to expand in its market to diversify their revenue sources. Strategic investors • Financial investors/buyers include private equity firms, hedge funds, family offices ... • These players make investments in companies and achieve a return on investment within 5-7 years with a sale or IPO. • Some Family Offices have an unlimited time horizon and can invest large sums of money to support the growth of the business at all stages of its development. Financial investors These buyers have fundamentally different objectives, so the way they will approach the activities of the targets in an M&A process will differ considerably.
  • 19. 19 P R I V A T E & C O N F I D E N T I A L OUR DIRECT ACCESS TO FINANCIAL PLAYERS Private Equity Tickets : 30-150 M€ France / Europe Portfolio: SadeTelecom, GL Events, Federation Entertainment… Private Equity Tickets : 5-25 M€ Europe Portfolio : IPSSI, ESCG… Private Equity Tickets : 0,5-3 M€ Europe Portfolio: Melty, BenchmarkGroup, Creads… Private Equity Tickets : 15-120 M€ Monde Portfolio: Shiro Games, AD Education, Iziwork… Private Equity Tickets : 2-7 M€ France Portfolio: Éditions Jocatop… Family Office Tickets : 5-35 M€ France / Europe Portfolio: Albertschool, Beat the Bomb… Private Equity Tickets : 2-15 M€ France / Europe Portfolio: Groupe SCP, Smart Good things, Groupe Adaming… Venture Capital Tickets : ~ 100 K€ France / Europe / USA Portfolio: Kelvin, Studiomatic…
  • 21. 21 P R I V A T E & C O N F I D E N T I A L In the 13th century, the Emperor Kublai Khan awarded Marco Polo a gold tablet in the form of a long piece of currency named « GEREGE » along with a password, which ensured numerous privileges to the beholder. With this golden passport, Marco Polo obtained all necessary protections, supplies and assistance which included horses, food and equipment for his safe return to Venice accompanied by his immense fortune. The GEREJE, first diplomatic passport, ensuring safe and secure cross border transactions, is a powerful symbol matching perfectly our mission and goals GEREJE team members share a common passion in dealing with cross border transactions and are united around the GEREJE symbol reflecting our mind set as well as our working philosophy. THE “GEREJE” PHILOSOPHY
  • 22. 22 P R I V A T E & C O N F I D E N T I A L OUR WORLDWIDE REACH We are an independent M&A firm with an “entrepreneurial” culture, providing both strategic and financial advisory services, composed of a multidisciplinary team based between Europe & Asia. Our Corporate Film Play with solid fill ASIA ▪ Singapore ▪ Bangkok EUROPE MIDDLE EAST ASIA EUROPE FRANCE ▪ Paris ▪ Lyon ▪ Nantes DACH ▪ Geneva ▪ Zurich ▪ Vienna ▪ Munich PORTUGAL ▪ Lisbon
  • 23. 23 P R I V A T E & C O N F I D E N T I A L EXECUTION TEAM ENSURING THE QUALITY OF THE DOCUMENTS Hugo MONNET M&A Vice President, Lyon Fabrice LOMBARDO Founder & CEO Icône LinkedIn - Antoine ALEMANY Partner, Lisbon Icône LinkedIn - Icône LinkedIn - Laurent GOBINET Partner, Nantes Clarisse SUN M&A Associate, Paris Hugo NAOUR M&A Analyst, Paris Hannah DERENBACH M&A Associate, Paris Icône LinkedIn - Nicolai PREUSSNER Partner NP CF, Zurich Icône LinkedIn - Kevin WAWRZYNEK Senior Manager, Zurich Alessa BRAUN M&A Analyst, Vienna
  • 24. 24 P R I V A T E & C O N F I D E N T I A L Bertrand LAM Senior Advisor, Singapore Icône LinkedIn - Lukas KNECHT Senior Advisor, Zurich François LAURENT Senior Advisor, Paris / HK Icône LinkedIn - Arnaud BEASSE Senior Advisor, Vienna Maurice LAM Executive Director, Singapore Icône LinkedIn - Jeff CZELUSTA M&A Director, Munich Olivier JOB Senior Advisor, Lyon Icône LinkedIn - SENIORS BRINGING SECTOR & GEOGRAPHIC EXPERTISES Icône LinkedIn - Att ASAVANUND Partner MFO, Bangkok In partnership:
  • 25. 25 P R I V A T E & C O N F I D E N T I A L OUR SYNERGETIC SERVICES OFFERING Strategic & Financial Advisory • Identifying the growth axis (organic, external, digital & ESG) and how to optimise the financing • Obtaining Grants/Subsidies/Debt financing • Opening new markets through sales contracts (distribution, franchises, …) Fundraising - Club Deal Growth Capital > 3 M€ - 30 M€ • Privileged access to Private Equity Funds, Venture Capital Funds, and Private Debt Funds, as well as family & multi- family offices • Club Deal: access to >250 potential private investors participating in financing opportunities & bringing expertise to the project M&A: Buy-side & Sell-side Build-Up: 10 M€ - 250 M€ • Buy mandate / Acquisition / Joint - Ventures: Optimising cross-border expansion strategies • Partial or Total Sell mandate: Managing and optimising to maximise the transaction price The quality of our services relies on our 100% in-house team, which enables us to manage the entire transaction process, thereby ensuring efficiency, confidentiality, and tangible results.
  • 26. 26 P R I V A T E & C O N F I D E N T I A L OUR PROVEN METHODOLOGY GEREJE is recognized for the quality of its documents (strategic & financial analysis) based on personalized execution, enhanced by a multidisciplinary team acting under one hat. Execution Excellence Dedicated Team Proprietary research Aligned interest Tailor-made End-to-end Transactions Top-notch Reporting Digital tools
  • 27. 27 P R I V A T E & C O N F I D E N T I A L OUR RECENT TRACK RECORD With > 90 closings, GEREJE is a top tier M&A firm (Ranked N1 / N2 / N6 in 2023 M&A firm) recognized for its know-how, expertise & experience in particular to support growth projects: Target: Learn more Target: Learn more 2021 – Fundraising: €7M Investors: Learn more 2021 – Joint Venture Target: Learn more 2021 – Acquisition – €10M Sales 2021 – Acquisition – €50M Sales Target: Learn more 2022 – Acquisition – €14M Sales Une image contenant texte, signe Description générée Target: Learn more Investors: Learn more 2024 – Debt Financing – €50M Sales Investors: Learn more 2024 – Fundraising 2023 – Acquisition – €2Bn Sales Undisclosed Undisclosed Private Investors
  • 28. 28 P R I V A T E & C O N F I D E N T I A L OUR REFERENCES– SMID & LARGE CAP Image result for eurial logo http://djepo.craym.eu/images/uploads/20070716Groupelactalis.jpg ALTANA https://www.tuv.com/system-media-files/img/logo.png http://www.thepacker.com/sites/produce/files/field/image/logo-1024x43221.png http://upload.wikimedia.org/wikipedia/fr/0/03/Bel_groupe_2010_logo.png Vinci – Logos Download Groupe Artana - Home | Facebook Danone Logo / Food / Logonoid.com Corexsolar | LinkedIn Air Paris Repeat Cashmere | Questa Cobham MEDIAS - Chateau d'Esclans Sturia, leader du Caviar d'Aquitaine, toutes les étapes de la fabrication - Assiettes Gourmandes Gestal Achat direct de vins malbec Cahors – Boutique officielle du Château Lagrézette Nos implantations - Le réseau mondial du Groupe BBL Weeloy Jakarta - Home | Facebook Une nouvelle identité de marque reflet de notre ambition - LACROIX Nos partenaires – Fondation du rein GEREJE supports Sigfox operator UNABIZ in its fundraising – GEREJE Corporate Finance - Strategic Financial Advisory Services Katrina Group Latest News (SGX:1A0) | SG investors.io Expositions Permanentes — Cipre Click on the logo to access the website.
  • 29. 29 P R I V A T E & C O N F I D E N T I A L Strategic & financial partners Business France — Wikipédia Institutional partners French public investment bank supporting the creation, financing and development of businesses German Chamber of Commerce and Industry: supporting the development of German companies and businesses in France Home page - Entreprise DU FUTUR Une image contenant texte Description générée automatiquement OUR STRONG NETWORK OF PARTNERS The synergies with our partners allow us to accompany our clients and create value. French national agency in charge of the international development of companies, their exports & foreign investments in France (covering 110 countries) 360° early-stage financing & privileged access in the Indian Ocean Community of +13,000 presidents, directors and members of the Comex around the resolution of strategic issues of SMEs & SMIs Accompany companies in their developmentin Austria (contacts, taxes, establishment...) Chamber of Commerce and Industry: supporting the developmentof French companies and businesses An industrial business network based in the Pays de la Loire region with 240 members, mainly small, medium and large industrial companies. Preserve and enrich exchanges between the players making up the economic fabric of the West.
  • 30. 30 P R I V A T E & C O N F I D E N T I A L TESTIMONIES In this complicated economic environment, the support and involvement of the GEREJE teams were key to the success of the project. Mr. François- Denis POITRINAL Founder & CEO Thank you for the excellent work done by the GEREJE team. Mr. Kaci KÉBAÏLI Founder & Chairman In this complicated economic context, the support and involvement of the GEREJE teams were key elements in the success of the operation Mr. Guillaume RAGUET CEO *click on a logo to access the website Groupe Artana - Home | Facebook GEREJE's efficiency and discipline, as well as the fluidity of our exchanges, have been essential to the successful financing of the LAPSA group's R&D projects! Mme. Maroua BEN MARZOUK Chargée d’affaires Entreprises
  • 31. 31 P R I V A T E & C O N F I D E N T I A L Articles Surveys Capgemini - Media et divertissement/ Mind Media - Les start-ups françaises des médias, de la publicité et de la culture Ark invest - The digital advertising market PWC - Perspectives from the Global Entertainment & Media Outlook 2022–2026 Deloitte - Digital media trends BIBLIOGRAPHY
  • 32. DISCLAIMER This presentation is being distributed againstthe signature of a Non-Disclosure Agreement and is strictly confidential. This presentation may not be reproduced, summarized or disclosed, in whole or in part, without the prior written authorization of GCF, and by accepting this presentation you hereby agree to be bound by the restrictions contained herein. This presentation is based on publicly available information and/or data provided by GCF’s client which have not been independently verified by GCF. Any estimates and projections contained herein involve significant elements of subjective judgment and analysis, which may or may not be correct. Neither GCF nor any of its affiliates, or any of its direct or indirect shareholders, or any of its or their respective members, employees or agents provides any guarantee or warranty (express or implied) or assumes any responsibility with respect to the authenticity, origin, validity, accuracy or completeness of the information and data contained herein or assumes any obligation for damages, losses or costs (including, without limitation, any direct or consequential losses) resulting from any errors or omissions in this presentation. This presentation was prepared by GCF (GEREJE Corporate Finance) exclusively in the framework of an agreement for the benefit of its clients in connection with the possible Transaction. GCF has duly and professionally challenged all information & data provided by our clients, including past & existing figures, assumptions of the Business Plan as well as the professionalism of the management team/ shareholders. The economic valuations and proposed deal structuring contained in this presentation are fair and based on current market practices, which may change significantly over a short period of time. Changes and events occurring after the date hereof may, therefore, affect the validity of the information contained in this presentation and GCF assumes no obligation to update and/or revise this presentation or the information and data upon which it has been based. GCF designates the companies, whilst legally they are independent entities, sharing GCF corporate identity, logo, documents, working methodology & ethical rules. All GCF offices are working as an integrated group of companies under the governance of a written agreement for the interest of the clients. GCF legal entities are privately owned and independent structures. GEREJE Advisory Asia Pte Ltd (Singapore) is MAS (Monetary Authority of Singapore) Exempt Corporate Finance Advisor © Copyright 2024 GEREJE CorporateFinance. All rights reserved