Digital Darwinism and Digital Dinosaurs
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The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
Digital Darwinism and Digital Dinosaurs
- 1. ENERGISE2-0.COM The Digital Revolution: Are You Ready? Dr Jim Hamill www.energise2-0.com @DrJimHamill www.linkedin.com/in/drjimhamill 23rd October, 2014 1
- 2. ENERGISE2-0.COM Agenda 9.30 - 10.15 Digital Darwinism and Digital Dinosaurs Dr. Jim Hamill, Director, Energise 2-0 10.15 - 11.00 First ScotRail: Becoming a Digital Railway Sean Duffy, Commercial Director, First ScotRail 11.00 Tea/Coffee 11.15 - 12.00 The Opportunities and Threats of Big Data Euan Robertson, Chief Technology Officer, Aquila Insight 12.00 - 12.30 Q&A Session: Planning for Digital Change 12.30 Lunch 2
- 3. ENERGISE2-0.COM A conversation not a broadcast workshop
- 4. ENERGISE2-0.COM Digital Darwinism and Digital Dinosaurs Dr Jim Hamill www.energise2-0.com @DrJimHamill www.linkedin.com/in/drjimhamill 4
- 5. ENERGISE2-0.COM Digital Natives By 2025, Digital Natives will account for 70% of the global workforce and they will be shooting dinosaurs 5
- 6. ENERGISE2-0.COM What do the following products and companies have in common?
- 9. ENERGISE2-0.COM Digital Dinosaurs All have become (or could become) Digital Dinosaurs due to their failure to adapt to Disruptive Technologies
- 10. ENERGISE2-0.COM What Does HMV Stand For?
- 13. ENERGISE2-0.COM What about these ones?
- 14. ENERGISE2-0.COM Who Will Be The Next Dinosaur?
- 15. ENERGISE2-0.COM Take Your Pick • Local Councils? • Business/SME support organisations? • Public transport? • Advertising, PR, Marketing, Web Design, Social Media Agencies? • Accountants? • Trade Associations/Chambers of Commerce? • Telecom providers? • The United Kingdom? • Call Centres? • Senior Executives? • You? • High streets? • Television? • Meetings? • Business Travel? • What about Higher and Further Education? 15
- 16. ENERGISE2-0.COM Who Will Be Next?
- 18. ENERGISE2-0.COM The Future of Education
- 20. ENERGISE2-0.COM The Future of Higher Education 20
- 21. ENERGISE2-0.COM ‘Terminal Degrees’ – the Economist ‘If universities were to face the same conditions over the next 10 to 20 years that daily newspapers faced over the last 10 to 20, then revenues would fall by more than half, employment in the industry would drop by nearly 30% and more than 700 institutions would shut their doors.’ (Economist, 2014) 21
- 22. ENERGISE2-0.COM We live in an era of Digital Darwinism www.briansolis.com
- 23. ENERGISE2-0.COM Digital Darwinism A further 70% on current list will fail within the next decade 23
- 25. ENERGISE2-0.COM Convergence of Disruptive Technologies
- 26. ENERGISE2-0.COM Convergence of Disruptive Technologies Social Media + Mobile + The Cloud + Big Data + Gen C = The End of Business as Usual
- 28. ENERGISE2-0.COM The Connected Customer is also the Connected Employee
- 31. ENERGISE2-0.COM The Internet of Things 31
- 33. ENERGISE2-0.COM No organisation too big to fail, nor too small to succeed
- 34. ENERGISE2-0.COM Do we need to adapt or die?
- 37. ENERGISE2-0.COM Power Shift Social media empowers customers, empowers the network We no longer control the brand The brand becomes the customer experience of the brand – experiences that are widely shared online
- 38. ENERGISE2-0.COM Customers in Control • How relevant is the traditional ‘outbound’ approach to sales, marketing, PR and service in an era where the customer/buyer is in control? • Do we need to move to a new ‘inbound’ approach based on: – Authentic storytelling – Content that adds value to our customers/buyers – Data and analytics – Real time engagement – Creating excellent online customer experiences
- 39. ENERGISE2-0.COM Rethinking Marketing & PR • Unlearn marketing – it is no longer ‘about us’ • New ‘mindset’ required • Stop telling people how good we are. Prove it. Spin is dead. • A shift from Outbound Marketing to Inbound/Content Based Marketing
- 41. ENERGISE2-0.COM Brian Solis - Ultimate Moment of Truth
- 42. ENERGISE2-0.COM Reality Check Customers are no longer passive sheep
- 43. ENERGISE2-0.COM Create Music Not Noise
- 45. ENERGISE2-0.COM Social Customer Service and Real Time Engagement is the New Marketing 45
- 46. ENERGISE2-0.COM Constantly connected customers (especially Digital Natives) require constantly connected Social Customer Service Excellence
- 47. ENERGISE2-0.COM The Evidence (Demand) • Inbound customer requests on Twitter have increased by 208% and by 85% on Facebook • 72% of consumers posting a customer service question/complaint on Twitter expect a response within 1 hour (faster response times may be required in certain industries e.g. public transport sector) • 32% of social customers expect a response within 30 minutes • 57% of consumers think brands’ response times on social media should be the same during weekends/weeknights as they are during business hours • 59% of 18 to 24 year olds use social media for customer service • 96% of customers are affected by the social comments of other customers 47
- 48. ENERGISE2-0.COM The Evidence (Supply) • Few brands are delivering despite advances in Social Customer Service technology • Only 32 of the top 100 global brands have a separate customer service handle on Twitter • Only 29% of companies state that Social Customer Service is an important objective; by contrast, 62% state that customer acquisitions via social media is ‘very important’ • Only 36% of consumers report having their social customer service enquiries solved quickly and effectively. Canned responses are common • Only 59% of companies monitor social media for mentions 48
- 49. ENERGISE2-0.COM Time for us to ‘Shut Up and Listen’ 49
- 50. ENERGISE2-0.COM It’s Social A conversation not a broadcast platform Conversations are taking place relevant to your brand – are you listening? 50
- 53. ENERGISE2-0.COM It is no longer just abut Social Media, it is also about Social Business – ‘Enterprise Social’ 53
- 54. ENERGISE2-0.COM The times they are a changin' • Current leading-edge thinking is that we are on the verge of another tectonic shift: from Social Media to Social Business • A Social Business is one that develops innovative new work methods and processes by applying social thinking, social strategy, social culture, social organisation and social technologies to everything it does (internally as well as externally). Social across the value chain. • Organisations who ‘get this’ will survive and prosper - those who don’t will become 21st century dinosaurs
- 55. ENERGISE2-0.COM Not sure? – then consider the following……..
- 58. ENERGISE2-0.COM Global Workforce Survey 2012 58
- 60. ENERGISE2-0.COM A Better Way to Collaborate
- 62. ENERGISE2-0.COM If we need to adapt or die, do we have the Digital Leaders to drive change? 62
- 63. ENERGISE2-0.COM The evidence would suggest NOT…. • ‘The State of Digital Business in 2014’ - only 15 percent of companies have the capability to implement digital strategies (Forrester Research, 2014) • Successful digital business transformation requires the full support of CEOs to drive investment priorities. However, few CEOs fully understand digital • We are facing a Digital Execution Crisis. Missing digital skills are the key hurdle to digital transformation in 77% of the companies surveyed (see also - ‘The Digital Talent Gap: Developing Skills for Today’s Digital Organizations, 2013’ – CapGemini) • Leading US Bs Schools such as Harvard, Stanford, MIT and others have responded to the digital business skills shortage by offering Executive Programmes in ‘Driving Digital Change’. The majority of Business Schools in most other countries have been much slower to respond 63
- 64. ENERGISE2-0.COM Digital Leaders Urgently Required 64
- 65. ENERGISE2-0.COM Digital Leaders Urgently Required • A new breed of senior executive is required – Digital Business Leaders • Executives who combine high level business knowledge and experience with the ability to develop Digital Transformation Strategies fully aligned with and supportive of agreed business goals and objectives • Executives with the personal skills and confidence to drive organisational change 65
- 67. ENERGISE2-0.COM Adapt or Die • Are we changing quickly enough? • Are we ready? • International competitors?
- 68. ENERGISE2-0.COM What road are we on?
- 69. ENERGISE2-0.COM
- 70. ENERGISE2-0.COM Bob Dylan (Mashed Up ) Come gather 'round people Wherever you roam And don’t criticise What you can't understand Your sons and your daughters Are beyond your command Your old road is Rapidly agin‘ Then you better start swimmin’ Or you'll sink like a stone For the times they are a-changin’