GemFire is an in-memory data grid that pools memory across processes to manage application objects and behavior like caching, querying, transactions, and event notifications. It uses a shared-nothing architecture to allow for linear scalability and high availability. Data can be stored in replicated or partitioned regions. GemFire supports operations like read-through, write-through, and write-behind caching to integrate with backend data sources. It also allows querying data and continuous querying of events, as well as running application functions on members and data sets. An example broker application is discussed that could use GemFire for high availability, parallel aggregation, and scalability.