Genre research
- 1. Genre Research New rules- Dua Lipa
- 2. Camerawork • In Dua Lipa song New Rules we can see many reasons why this song suggest that the genre target audience is for females age 14- 30. One reason for this is because the first shot we see is of the artist and she is lying in bed. Looking directly into the camera. From the opening of the song till the chorus we see a continuous tracking shot of the artist walking around her hotel room. The reason they have done this is because she is acting out the lyrics. There is a close up being used of the artist doing someone's makeup. Makeup is usually shown to be worn by women. There is a master shot being used when all of the girls are brushing their hair. This shows girl power and how they are all stick together which relates to the lyrics.
- 3. Editng Here we can see fast pace editing and location match. Here we see her opening a certain in her hotel room and then the next shot is her on the other side when she is happier and has got over her ex boyfriend. This shows that its about women because its an empowering message that there is another side. Here we see the artist and her dancers acting like flamingos and then when the camera goes under water we can see the flamingos upside down on the other side. Flamingos are packed animals and will stick together and that’s what the song is about.
- 4. Mise en scene • Costume In the music video near to the end we see a young girl struggling with her breakup. Through the use of costume and colour we can see that she is in danger or is upset. This is because she is wearing red and red symbolises danger. Lighting- throughout the music video they have used high key lighting. The reason they have done this is because it is a pop video that is very happy and fun to dance to. This related the genre of women aged 14-30 because they are young and happy and enjoying their lives. Location- one location is a hotel where we can see all the girls hanging out together- the reason why they have done this is because girls like to go on holiday with each other and hang out. Another location used is the pool. This relates the genre because when people are younger this is what young women.