The document discusses genre theory research. It defines a paradigm as a typical pattern or example and iconography as visual images and symbols used in art or their interpretation. It then lists examples of iconography and paradigms one might expect to find in genres like westerns, James Bond films, romantic comedies, horror films, science fiction, and thrillers. It provides synopses of the horror film "The Exorcist" and romantic comedy "27 Dresses" as examples. Finally, it discusses why genre is important for audiences and producers to market films but can also be a limiting factor if too generalized.