Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
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The document discusses 'Get Scrappy: Smarter Digital Marketing for Businesses Big and Small' by Nick Westergaard, which emphasizes the importance of efficiency in marketing strategies. It highlights the evolution of media and suggests marketers focus on fundamental questions (who, what, when, where, why, how) to guide their efforts. The approach encourages doing more with less and fostering creativity rather than being distracted by expensive trends.
Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
- 1. Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Nick Westergaard Author @NickWestergaard
- 2. nick westergaard | branddrivendigital.com | 2016 get scrappySmarter Digital Marketing for Businesses Big and Small
- 3. I MKTG
- 5. neil degrasse tyson Knowing where you came from is no less important than knowing where you’re going.” “
- 6. A Brief history of media
- 7. The Dawn of man
- 10. 175016501550
- 11. 500 YEARS OF PRINT DOMINANCE {1850 19001800
- 12. 1922 1941
- 13. 1950 1970 1990 MASS MEDIA DOMINATES MOST OF THE 20th CENTURY
- 15. 2012 NATIVE ADS FACEBOOK MOBILE 2010 TWITTER MOBILE APPS 2008 IN-TEXT ADS LINKEDIN 2007 MOBILE WEBSITES FACEBOOK YOUTUBE 2003 BLOGS (ADSENSE) 2001 POP-UPS 2000 MOBILE SMS PPC 1994 BANNER ADS EMAIL OVER the last 20 YEARS
- 20. THE ALTERNATIVE
- 21. GET SCRAPPY
- 26. SMART STEPS you can’t skip DOING MORE with less SIMPLIFYING for the long haul 1 2 3
- 27. ORDER from CHAOS
- 29. Photo credit: Harry Westergaard
- 30. Smart Steps You Can’t Skip 1
- 32. Photo via Flickr user Robert Course-Baker
- 34. rudyard kipling I keep six honest serving men (They taught me all I knew): Their names are WHAT and WHY and WHEN and HOW and WHERE and WHO.” “
- 35. unpacking the “serving men” ‣ WHY are we doing this? ‣ WHAT are we doing? ‣ WHEN does this happen? ‣ WHERE does this happen? ‣ WHO does this involve? ‣ HOW do we get it done?
- 36. Ground with why – destination ‣ Branding ‣ Community Building ‣ Public Relations ‣ Market Research ‣ Customer Service ‣ Leads & Sales
- 37. What? too channel focused
- 38. follow your digital compass ‣ Why are you doing this? ‣ Who are you trying to reach? ‣ This will tell you what works best when
- 39. smart reminders ‣ Need a Map to Get Where You’re Going (5 Ws, 1 H) ‣ Need a Destination Clearly Defined ‣ Need to Understand the Points of Your Digital Compass ‣ And Don’t Forget …
- 41. Do More with Less 2
- 42. what’s next? Execution ‣ HOW does this work get done? ‣ WHO does this involve? ‣ HOW does this align with our other efforts? Why & WHat
- 44. Photo via Flickr user Instant Vantage create a question engine
- 45. daniel H. pink Questions, by their very nature, elicit an active response.” “
- 48. answering questions in six seconds
- 49. Photo via Flickr user Anonymous Account questions are currency
- 50. Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Nick Westergaard Author @NickWestergaard