Getting Started with Email Marketing
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This document provides an overview of email marketing, including what it is, why to use it, challenges and solutions. Some key points: - Email marketing involves sending commercial messages like ads, requests or sales pitches via email to build loyalty, trust or brand awareness. - Benefits include low/no cost, large reach, ability to drive conversions and stay in inboxes long-term. - There are limits to how many emails can be sent per day from various email accounts to avoid being flagged as spam. - Proper authentication, reputation, content and volume are important factors email delivery systems consider to determine if an email goes to the inbox or spam folder. - Using a reputable high-
Getting Started with Email Marketing
- 1. Email Marketing 101 By Jishnu Brahma
- 2. What is Email Marketing E-mail marketing directly sending a commercial message, typically to a group of people using email. It usually involves using email to send ads, request to business or solicit sales or donations and is meant to build loyalty, trust or brand awareness.
- 3. Why Use Email Marketing ?
- 4. The Reasons 1.Free Of Cost 2.Larger Reach 4.Drives Conversions 5.Preferred Communication Channel 6.Stays in the Inbox Forever
- 5. Email IDs Corporate Email ID In Case of google provided corporate Email Ids, Sending Limitations are- 1.To Gmails- 1000/Day 2. To Others- 250/Day Generic Email ID In case of generic gmail IDs, Sending Limitations are- 1.To Gmails - 150/Day 2.To Others - 1000/Day
- 6. What Is Bounce? When an email is rejected by a subscriber's email server, it's called a bounce. There are two types of Email bounces. 1.Hard Bounce or Permanent Bounce 2.Soft Bounce or Temporary Bounce
- 7. Email Permissions Permission OPT OUTOPT IN Implicit Permission Explicit Permission
- 9. So The Challenges Limit So clearly there’s a limitation, to overcome this we have use an ESP or Email Service Provider. https://goo.gl/vvSizm Email Laws in India Unfortunately there are no email laws in India. https://goo.gl/cyw2P8 You may come across many email marketing providers, claiming they are the best. The real story here is, as there are no laws, no certainty that what they are claiming is true. Delivery In real life scenarios, when you use these local services your mails often lands in users’ spam folder. Wastage of ● TIME ● ENERGY ● MONEY
- 10. Solution Solution is to use a reputed hot ip to send out emails. In other words use a clean server for your email marketing campaign.
- 11. SENDER One who sends out the EMAILS COP 1 Checks The AUTHENTICATION COP 2 Checks the REPUTATION FIREWALL Receivers own firewall will check if the email is harmful or not. RECEIVER Your target audience’s inbox
- 12. Journey Of an Email
- 13. COP 1 Takes Care : 1.Sender policy framework(SPF) 2. DKIM (Domain Keys Identified Mail) 3. Compliance (Header Information & CAN SPAM) Authentication
- 14. Header Information 1. From Name 2. From Email ID 3. Subject Line 4. Pre Text 5. IP Address
- 15. Compliance ● CANSPAM ACT 2003 (USA) ● CASL (Canada) ● Directive on Privacy and Electronic Communications(EU)
- 16. The CANSPAM Act 2003 1.No deceptive Subject line 2.Give Physical Address 3.Put Unsubscribe Link 4.Don’t Send Mails to Unsubscribers
- 17. COP 2 Content: 1.Words 2.Images 3.Links Volume: Cold IP Hot IP Percentage of SPAM Triggering Words Blacklist History User Engagement Reputation
- 18. Inbox Or Promotional? Can We Control?
- 20. How to Shoot a Campaign We can learn how to send 12000 E-mail from Mailchimp free Account to 2000 subscribers per month by watching this video.
- 21. Thank You Dedicated to My Teacher Mr. Nithyanandan Ramakrishna. (https://www.linkedin.com/in/nithy/)