Getting an eCommerce Site Running in 30 Minutes

Jun 4, 2012Download as PPTX, PDF1 like1,656 views

This presentation was done for Wordcamp Orange County 2012 at Vanguard University. An introduction to developing an eCommerce website, and the steps that are required to properly plan and execute the project. Learn more at http://www.apptivo.com

WordCamp Orange County
June 2nd, 2012

1

Who Will Benefit?
 Small Business Owners
 WP Newbies
 Freelancers
 Graphic Designers
 SEO Professionals
 Anyone interested in
eCommerce!

2

About the Presenter
 Product manager at Apptivo
 Wordpress developer since 2005
 Ran a web design & IT services firm
 Programming for 10 years
 QA automation engineer for 7 years
 OC native

 Terrible with PowerPoint

3

Presentation Breakdown
1. The scenario
2. Gathering the right information
3. Selecting your technology
4. Creating a website plan
5. Making it happen!!!
6. Day-to-day management
7. Future expansion plans

4

Yoga, Pilates, and More
A fitness supplies business who sells primarily
Yoga & Pilates equipment.

 No web presence

 Small budget

 1 week deadline

Project Scope
 Design, develop, and deploy the
website

 Show general information about
the business

 Allow purchase of product
through the website

 Create a method for users to
contact the business

Choose Your Weapons
 Required Tech
 CMS
 Payment Gateway
 eCommerce Platform
 Email

 Optional Tech
 Google Shopping
 Shipping Quotes
 API/XML Feed
 SSL

Take Care of the Basics
 Domain
 Will SEO be important?
 How will people be accessing
the domain?

 Hosting
 How much traffic is expected?
 How many domains are needed?
 Wordpress support?

Form the Site Structure
 Base pages on content that
meets your goals
 Don’t forget pages needed for
eCommerce
 Include pages required for
legal protection
 If a page doesn’t focus on a
goal, it doesn’t belong on the
site (yet)!

Select a Website Design
Custom Design Wordpress Theme
 Expensive 1. Install the theme
 Slow 2. …
 Headaches 3. Profit

Write the Website Content
 Page Meta Data
 Title, Keywords, Description
 Page Content
 About us page
 Contact us page
 Thank you message(s)
 Blogs
 Don’t forget…
 Bullets are your best friend

Organize Your Attack Plan
1. Set up Wordpress
2. Install the plugins
3. Configure the plugins
4. Apply the theme
5. Create pages & insert content
6. Import the inventory
7. QA & Cleanup

Validating Your Work
Does the website:
 Meet your goals?
 Have bugs?
 Missing information?

Last of all…
Does the customer like it?

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This is the slide deck from a live webinar on configuring Apptivo CRM for your business. If you'd like to view the complete webinar, see here: https://youtu.be/5q2k__vzyKM The video moves pretty quickly, and does not go through the complete configuration. The focus is to help provide a plan, and demonstrate some basics of each step. After watching this, you could benefit from a few other videos that discuss configuration more in-depth: Configuring CRM in 15 Minutes - https://youtu.be/eLD94CFRSeA All About Field Configuration - https://youtu.be/jZslcUN1Yhc Using Sales Stage Activities - https://youtu.be/ESxa0QlhJXw Automating Processes With Triggers - https://youtu.be/CXS6n-MadNs Managing Multiple Sales Pipelines - https://youtu.be/E_oFo0LEKbU Configuring for Cold Calling - https://youtu.be/Qim_Ng8x54Q Create Email Notifications - https://youtu.be/GmSGNzzpz_s Sales Pipeline Reports - https://youtu.be/burAPqXTYqY

How important is goodwill in a businessApptivo

The document discusses the importance of goodwill for businesses. Goodwill refers to the value of a business based on positive attributes like good employees, customer relationships, and brand reputation. It is an intangible asset that helps businesses survive economic downturns by retaining existing customers and attracting new opportunities through business networks and referrals. The document outlines ways for businesses to build goodwill, such as maintaining high quality products/services, developing rapport and integrity with customers, committing to the brand, providing good customer service, and participating in community initiatives. Goodwill takes time to develop but is important for gaining customers, investors, opportunities, and higher sale value if the business is sold.

Top 10 successful women in the business worldApptivo

The document lists the top 10 young successful women entrepreneurs and their companies, as well as the top 10 successful women in business overall. Some of the notable young women entrepreneurs mentioned include Alexa von Tobel of LearnVest, Lauren Bush of Feed, and Jill Donenfeld of The Culinistas. Successful women in business mentioned include Cher Wang of HTC, Indra Nooyi of PepsiCo, and Sheryl Sandberg of Facebook. The document concludes by stating that all these women have overcome obstacles to find success and can inspire other women entrepreneurs.

Grants for women business entrepreneursApptivo

There are many government grants available for women business entrepreneurs. The document outlines several sources for these grants, including Grants.gov which provides access to over 900 federal grant programs, local Women Business Centers that offer counseling and information on local grants, and the Minority Business Development Agency within the Department of Commerce. Other potential sources mentioned are the Women's Funding Network, American Association of University Women, The Ada Project for women, and Financial Women International. Women entrepreneurs should research these various options and have a strong business plan to apply for available grants and financing to start their business.

How to Increase Your Odds for Implementing Your Strategic PlanApptivo

This document provides tips for implementing a strategic plan successfully. It discusses common reasons why strategic plans fail, such as daily crises taking priority over long-term goals (tactics trump strategy), and lack of leadership or buy-in. It recommends assigning plan champions, tracking progress, providing short-term rewards, and insisting on follow through to increase the odds that a strategic plan is fully implemented.

Looking for opportunity in unhappy customersApptivo

The document provides tips for handling unhappy customers. It advises business owners and customer service managers to see situations from the customer's perspective, actively listen to understand their concerns, and use calm words to start a dialogue. It also suggests empathizing with customers, finding solutions to their problems, following up to ensure satisfaction, and fixing any issues to prevent future complaints. The key is to turn unhappy customers into loyal ones by resolving their problems professionally and making them feel heard and valued.

Boost your employee moraleApptivo

The document discusses ways for business owners to boost employee morale. It suggests listening to employees, appreciating their achievements, having one-on-one conversations, avoiding burnout, allowing fun activities, permitting passion projects, providing training, and offering small perks. Maintaining high employee morale is important for retention and productivity especially during economic downturns when raises may not be possible.

60 Minute Strategic Plan WebinarApptivo

What is a pm worthApptivo

Working as a SaaS project manager requires planning, organizing, working with teams, and taking ideas from conception to finished product. While the job may seem simple, it is actually very difficult. Project managers are paid according to their skills and experience. Obtaining certification can increase salaries by $10,000 per year on average, with experienced project managers earning as much as $145,000 depending on location. Multiple certifications and years of experience lead to higher salaries.

How mobile apps help boost your businessApptivo

The document discusses how mobile apps can help boost businesses. It provides examples such as using apps to brand a business with logos and mission statements. Apps allow accessing files and folders while traveling to manage customers better. They make it easy to process payments for freelancers and track billable time. Apps also help keep in constant touch with customers and send them regular updates. They allow collecting accurate data through surveys. The document concludes that mobile devices and apps increase productivity and businesses should adopt this technology.

General Apptivo OverviewApptivo

Getting Started With Project Management - ApptivoApptivo

Sales Management - ApptivoApptivo

Email Marketing Campaign - ApptivoApptivo

Getting Started With Apptivo Customer Support System Apptivo

Get a 360° View From Your Apptivo CRMApptivo

CRM v6 Launch Overview - ApptivoApptivo

Getting Started With Apptivo CRM SoftwareApptivo

How important is goodwill in a businessApptivo

Top 10 successful women in the business worldApptivo

Grants for women business entrepreneursApptivo

How to Increase Your Odds for Implementing Your Strategic PlanApptivo

Looking for opportunity in unhappy customersApptivo

Boost your employee moraleApptivo

60 Minute Strategic Plan WebinarApptivo

What is a pm worthApptivo

How mobile apps help boost your businessApptivo

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1. WordCamp Orange County June 2nd, 2012 1

2. Who Will Benefit?  Small Business Owners  WP Newbies  Freelancers  Graphic Designers  SEO Professionals  Anyone interested in eCommerce! 2

3. About the Presenter  Product manager at Apptivo  Wordpress developer since 2005  Ran a web design & IT services firm  Programming for 10 years  QA automation engineer for 7 years  OC native  Terrible with PowerPoint 3

4. Presentation Breakdown 1. The scenario 2. Gathering the right information 3. Selecting your technology 4. Creating a website plan 5. Making it happen!!! 6. Day-to-day management 7. Future expansion plans 4

5. Yoga, Pilates, and More A fitness supplies business who sells primarily Yoga & Pilates equipment.  No web presence  Small budget  1 week deadline

6. Project Scope  Design, develop, and deploy the website  Show general information about the business  Allow purchase of product through the website  Create a method for users to contact the business

7. Gather the Right Information  Lay down clear goals for the project 1. Sell product! 2. Make business appear more trustworthy 3. Get in touch with more customers  Acquire all branding materials  Logo  Company colors  Organize product inventory  Name, Description, Photo  Pricing & Shipping Information  Website text content

8. Choose Your Weapons  Required Tech  CMS  Payment Gateway  eCommerce Platform  Email  Optional Tech  Google Shopping  Shipping Quotes  API/XML Feed  SSL

9. Take Care of the Basics  Domain  Will SEO be important?  How will people be accessing the domain?  Hosting  How much traffic is expected?  How many domains are needed?  Wordpress support?

10. Form the Site Structure  Base pages on content that meets your goals  Don’t forget pages needed for eCommerce  Include pages required for legal protection  If a page doesn’t focus on a goal, it doesn’t belong on the site (yet)!

11. Select a Website Design Custom Design Wordpress Theme  Expensive 1. Install the theme  Slow 2. …  Headaches 3. Profit

12. Write the Website Content  Page Meta Data  Title, Keywords, Description  Page Content  About us page  Contact us page  Thank you message(s)  Blogs  Don’t forget…  Bullets are your best friend

13. Organize Your Attack Plan 1. Set up Wordpress 2. Install the plugins 3. Configure the plugins 4. Apply the theme 5. Create pages & insert content 6. Import the inventory 7. QA & Cleanup

14. Make it Happen Ready, Set, GO! …Rambo

15. Validating Your Work Does the website:  Meet your goals?  Have bugs?  Missing information? Last of all… Does the customer like it?

16. Todd Miner [email protected]

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