Social Media: Get Branded, Get Known, Get Connected
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The document emphasizes the importance of using social media for business growth, highlighting its cost-effectiveness and the ability to engage with customers on a personal level. It outlines strategies for branding, effective posting, and using various platforms such as Facebook, Instagram, and Twitter to enhance visibility and customer interaction. Additionally, it encourages diversification across social media channels to maximize outreach and improve marketing efforts.
Social Media: Get Branded, Get Known, Get Connected
- 1. Social Media GET BRANDED, GET KNOWN, GET CONNECTED Stephanie Henckel ~Rockabillywraps
- 3. Why Use Social Media to Grow Your Business • Because It’s Free! Duh! • Social media is an inexpensive way to promote your website and to keep new and existing customers chatting about your business. • If people are online, they’re on a social media site • Small Biz Trends reported that online users in the United States are spending more time engaged in various activities in social media channels, more than any other destinations in the Internet.
- 4. • Social Media is the game-changer of the marketing world! • For the 1st time in history, businesses are able to communicate on a personal level with their target audience on a daily basis • Definitive Benefits of using social media • Increased exposure • Increased traffic • Developed loyal fans • Generated leads • Improved search ranking • Grew business partnerships • Reduced marketing expenses • Improved sales Provided marketplace insight
- 5. Social Media Statistics (According to Digital Insights) • 74% of marketers believe Facebook is important for their lead generation strategy • 28% of Retweets on Twitter are due to inclusion of “please RT!” • 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities • 42% update their profile information regularly on LinkedIn • Every second 8000 users like some or other photo on Instagram • 80% of total Pinterest’s pins are re-pins • 4.2 billion people use mobile device to access social media sites • Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC • More than 23% of marketers are investing in blogging and social media
- 7. Why MUST You Brand Yourself? Because… • it’s essential if you want to set yourself apart from other IW distributors or even other home business friends. • It will help you and your company be recognized • It will allow you to tell your “why” story, giving purpose to your journey, and allow you to invite your “friends” to join in your life adventure. • Once they are paying attention to your journey, they started become interested in your business and the opportunities your products can afford them.
- 8. Branding Yourself and Your Company • Step 1: Define your overall aspirations/goals/intentions….your why. • Step 2: Conduct research. • Step 3: Determine your brand attributes. • Step 4: Assess your current state of being. • Step 5: Create your game plan. • Step 6: Manage your brand. • Step 7: Be a consistently a product of your product - in every aspect of your life
- 10. A GoDaddy Address is Essential (Directions can be found in Fit and Fab files and My New Dt Manual) • Company Name that reflects your brand • Can be posted anywhere • IMPORTANT: Forward with masking. • This is NOW your Company name, which represents your brand. Display it proudly!
- 12. Posting Pics and Writing “Ads” • Most important pictures will be your own, period. • Befriend your fellow distributors & ask to share their pics. #OTOM • It Works pictures from social media sites • Do NOT just take random pics of Internet, know your source! • Incorporate your business into normal, everyday posts.
- 14. Creating Captivating Pictures • Aviary • Photo Grid • 1 chance to make a 1st Impression (especially for Pinterest and Instagram) • Brand your pics! See, hear, write, commit to memory.
- 16. How to Nail that Post • Everyone is watching • Negativity is a “no no” • Fake it til you make it language – No place for low self esteem • Social media is not a one-way bullhorn • Diversifying & Cross Promotion for a successful marketing campaign • Shorter posts tend to get the most reads • Hashtags: Descriptive words. Search terms which targets audiences. Inform of current events, form “communities,” and connects conversation across all sites • Blitz, Wrap & Repeat – It applies here.
- 17. WHICH SOCIAL MEDIA SITE IS RIGHT FOR ME?
- 18. Facebook Currently MOST dominate force in social media marketing with 757 million active users daily
- 19. Facebook Explained • Personal Page • Not limited by Facebook analytics so greater exposure • Limit “Ads” instead integrate It Works into life • Your posts generally only seen by 11-17% of your friends • Build relationships to increase exposure • Fan Page • Limited exposure via facebook’sEdgerank Algorithum • Algorithum’s do not himder search bar results • More than ads, including posts that correlate with your branding • Can boost posts to a targeted audience for a fee
- 20. YouTube The new wave in television viewing
- 21. YouTube Explained • Did you know that Google owns Youtube? • Posting on YouTube gives the perception of knowledge • Great way to humanize online relationships
- 22. Google + The boring site that really makes a difference
- 23. Google + • This is the one site where you will just make posts! • Posting here increases your rank in google search bar results • Everyone already has it, so use it to build yourself up!
- 24. Twitter A place to be heard
- 25. Twitter • Nearly a billion registered users • Gives you the ability to interact with a targeted audience • Great platform to grow organically • Post visibility is 18 minutes
- 26. Instagram Where a picture is worth a thousand words
- 27. InstaGram • If you don’t have it, what are you waiting for? • High Quality Pics are a must! • Brand your pictures • Can follow and build a targeted audience • Be brand relevant & use hashtags (30) to be found
- 28. Pinterest Helping people discover the things they want to plan, buy and do.
- 29. Pinterest • Posting guidelines are the same as Instagram! One post for both places! • High Quality Pics are a must! • Brand those photos for sharing!
- 30. Tsu Where you own the network you build & don’t have to pay to have it seen
- 31. Tsu • You own your own content • No Algorithms limiting your exposure • High Quality Pics are a must for engagement • Targeted audience • Hashtag for searching (up to 10) • Earn cash for shares • Shelf life of post is about 20 minutes
- 32. Email With all this picture posting, don’t forget to use your words!
- 33. Email is Essential • Email marketing remains the best digital channel for marketing • Emails give your company legitimacy • Emails are meant to be read • Great way to contact all those potentials from vendor fairs! • Keep both current and potential customers in the apprise of specials and sales
- 34. Diversify your Social Media You can start with one social media site but it really is important to diversify, intergrade & cross promote
- 35. Blitz, Wrap, Repeat Your way through social media! It is the 1 sure fire way to grow your business