Getting Social With Your Recruitment Brand - AMMA National Conference 2012
Download as PPTX, PDF0 likes401 views
The document provides advice for recruiters on using social media to build their recruitment brand and source candidates. It discusses focusing social media efforts on platforms like LinkedIn, Twitter, Facebook and YouTube and promoting an employer value proposition or attracting candidates through engaging content like games or videos. The key recommendations are to start building networks on Twitter, include social media links on career sites, and create useful content while maintaining a human voice.
Getting Social With Your Recruitment Brand - AMMA National Conference 2012
- 1. Getting Social With Your Recruitment Brand Sarah Mitchell
- 2. Goal for Today Provide practical advice about where to focus your social networking efforts Provide examples
- 3. Recruitment Benefits Bullhorn 2012 Staffing and Recruiting Trends
- 4. How Connected are Social Recruiters? Bullhorn - The 2012 Social Recruiting Activity Report
- 5. Comparison of JOB VIEWS Bullhorn - The 2012 Social Recruiting Activity Report
- 6. Comparison of JOB APPLICATIONS Bullhorn - The 2012 Social Recruiting Activity Report
- 7. Candidate Fatigue “It seems as if candidates on LinkedIn are getting tapped so often by recruiters that they just start ignoring them.”
- 8. Sourcing Aid Passive candidates are using social networks GenY demands access to social media tools Nothing prevents you from building global networks
- 9. What are you going to say? Remember: WIIFM They honestly don‟t care about your corporate message. Quality Consistency Frequency
- 10. What Works Well Social Networking Audiences Want: To „do‟ something – Games, quizzes, polls Get the inside scoop Have a laugh Network
- 11. Promote Your EVP facebook.com
- 12. Candidate Attraction youtube.com
- 13. Combo: EVP and Candidate Attraction youtube.com
- 14. Key to social media success Show up Acknowledge Converse Use good manners
- 15. Weekly Time Commitment Hours per Week >1 3.5% 1 to 5 37.7% 6 to 10 26.2% 11 to 15 10.6% 16 to 20 7.6% 20+ 14.5% 0% 5% 10% 15% 20% 25% 30% 35% 40%
- 16. Key Recommendations Start building your networks on Twitter Put social media links on your career site! Think about what content you can create or share from another source
- 17. Remember It’s not about you. Wrap your corporate message in a human voice. Slow burn method of sourcing; success won’t happen overnight
- 18. Sarah Mitchell Director – Site Content Call me on +61 1800 615 703 Alternatively try my mobile +61 410 024 405 Send me a fax on +61 1800 615 704 Find out more at www.miningoilandgasjobs.com