Getting to know magento
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This document provides an overview of Magento, an open-source e-commerce platform. It discusses Magento's popularity and growth, key benefits like flexibility and out-of-the-box functionality, and the large community of over 800,000 users. The development process with Magento is outlined, including creating themes, configuring the platform, custom development, and integrations. Case studies are also mentioned. The document emphasizes that Magento is valuable for developers due to high demand, accessibility, and available training/certification options.
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Getting to know magento
- 1. Getting to Know Magento Max Yekaterynenko, Senior Manager, Magento Engineering Joe Woods, Director of Technology, One Pica
- 2. Getting to Know Magento • Magento Overview • Benefits & Features of Magento • Community • Development Process Highlights • Case Studies • How Magento is Valuable to You
- 4. Why?
- 5. 26% Most Popular eCommerce Software (Top 1M Sites) Feb 2013
- 7. •A Better eCommerce Platform •Open-source •Partners, Developers 2008: Introducing Magento
- 10. Why Magento? • Flexibility • Optimal platform for scale • Time to market • Out-of-the-box functionality • Total Cost of Ownership
- 12. 80% Growth
- 17. Benefits and Features Why Use Magento?
- 18. Built on the LAMP Stack
- 19. Incredibly Flexible • Powerful theme engine with fallback • Very easy to reuse past work, or third-party extensions • Object oriented • Based on Zend Framework • Supports event-driven programming paradigm
- 20. Free and Easy to install • Download the Community Edition • Use bundled installer, takes ~ 5 minutes • Optionally use sample data • Login to your administration panel and create test products • Place orders!
- 21. Optimal platform for scale • Easy to install on another web server • Database can easily be split by read/write role • Native integration with APC, Memcache, Redis, and SOLR, all which can be installed on external machines
- 22. Low Total Cost of Ownership • Enterprise Edition has a yearly license fee, but Community Edition is free • No revenue share or additional fees • Hosts often use open source tools that don’t usually need licensing
- 23. Fast to Market, Great Native Tools • Extensible attribute architecture on all major models • Frameworks for connecting models to database tables • Frameworks for rendering pages and admin forms
- 28. Development Process Highlights Basics of Development Lifecycle with Magento
- 29. Create a Magento Theme • Change HTML/CSS/JavaScript • Make block layout modifications using XML • Supports theme hierarchy, so you only change what you need to
- 30. Configure Magento • Select shipping methods, payment methods • Setup emails • Fill in store name, phone number, address values • Put real content in CMS
- 31. Implement Custom Functionality • Create custom modules to meet business requirements • Choose and install extensions from third- party vendors
- 32. Build Integrations • Connect Magento with external systems o Customers, orders, products • These can be automatic or manual • Use SOAP, XML-RPC, or custom extension
- 33. Populate Data • Customers • Orders • Products o Often requires continuous, reusable integration or data flow
- 34. Launch! • QA and UAT • Deployment • Go-live
- 35. Case Studies
- 40. How Magento is Valuable to You
- 41. Great Developer Community • Amazing worldwide conferences • Magento Job Board connects merchants with developers • Active forums, blogs, and Twitter
- 42. Developers are Needed • Ecommerce is growing at exponential rate • Magento certified developers are still rare and get paid more money
- 43. Magento is Easy to Access • Free to download, install, and modify • Huge amount of How-To content online, in official and unofficial channels • Almost everything you might do has been done before, so someone can help you
- 44. Training and Certification Available • Great official training programs, including in Kiev • Developer certification program • 40+ hours of free video training available online
- 45. Why?
- 46. Free Vouchers • Five certification vouchers are to be given away today! 5 x ( | | )
- 47. Questions? • Joe Woods o [email protected] • Max Yekaterynenko o [email protected]