GIS Into to Cloud Microsoft Azure

Editor's Notes

• #19: Why this Slide: You are trying to setup the struggle between IT and Business – you have to run a huge portfolio of apps, the business always wants more apps but you are struggling to just keep running what you have. In part this is also to cement that you are an expert and you understand their challenges. Key Points: Setup CHANGE is constant – you are being asked to do more with less Business Pressure to innovate IT Challenge of just operating IT takes most of the time/budget/resources Transition to NEXT Slide: How will you put yourself in a position to rapidly deploy new tech to drive bus innovation?
• #21: Why this Slide: You customer/audience is interested in Azure BUT they also have a data center to run today – you are trying to setup that you understand they have many challenges running their own data center and that they need help to do this that goes beyond virtualization – which was a good step. You also want to setup the Public Cloud and SaaS pillars because the combination of Private Cloud + Public Cloud + SaaS is THE Microsoft all up differentiator against ALL competitors. Key Points: You have a large DC investment – you have moved to a highly virtualized DC – but not getting all the benefits you expected You are looking at Public Cloud – this is the moment to cover the Cloud Business Model – (1) You pay for what you use (2) You can change your mind This business model changes OUR relationship – we have to make great stuff or you will stop using it AND we have to help you adopt and consume or our sales people don’t get paid – we are in this together…! SaaS is MASSIVE – lot’s of opportunity to STOP running app infrastructure – O365 and SalesForce – multi-billion $ businesses – proven..! Transition to NEXT Slide: So, how can Microsoft help..? What’s our strategy and how are we different to everyone else…?
• #22: Why this Slide: This is the Key Differentiator – no one else is going to help the customer in their own DC, has a world class public cloud which is also a SaaS platform and has killer SaaS apps as well – Customers want all this – we have it. Key Points: Start setting the stage for what is Azure – very high level – it’s IaaS AND PaaS on top of a global DC infra – but it’s just software We can/will bring this software stack on-prem to help the customer with their own DC challenges We have killer SaaS apps that help the customer stop doing things – like running email systems. Our Platform is a platform for SaaS – if the customer is an ISV – benefits are building higher value SaaS service and/or keeping the “old” model of selling into the Customer DC… Position the Competition – Old Guard on left (IBM, Oracle, HP), Cloud Platform Vendors (AWS, Google) on the right only, Salesforce in the middle (only) – MSFT does it all. Transition to NEXT Slide: Summary – our strategy is 100% aligned to your strategy – but don’t just take my word for it, let’s see what some key influencers have to say…
• #23: Why this Slide: Extra weight to tell the story of our unique strategy – IMPORTANT – you are not selling a product or even a platform – you are really selling a long term vision – and you have to sell this high up. Key Points: Don’t go into any detail here, don’t get drawn into any specific MQ MAIN POINT – MSFT continues to innovate – we are a true software and platform company and we have been doing this for 30 years (this is a dig at AWS mainly) We are persistent – we strive but don’t always succeed to be the leader (be humble, but land that we have long term horizons, we will be there, we don’t back away from hard problems) Transition to NEXT Slide: So let’s start understanding in more detail WHAT is Azure.
• #24: Why this Slide: This is SUCH a big investment – it’s a game for only very few. It’s not new for us – we have been doing this for our own services and our consumer/web properties for 20+ years Key Points: Where are we – EVERYWHERE…! How big is this - $15+ B and counting – this is serious, we continue to bet big and you can count on us Talk about DC innovation – DC Efficiency and Gen 5 data centers. Scale – at this scale you do get efficiencies – the main one being POWER Remember our “strategy” – we will be in the major places, but not everywhere – we have Azure Stack/Hosters for that. Transition to NEXT Slide: This is the physical infrastructure that Azure sits on, now lets talk about Azure the PLATFORM
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• #26: Why this Slide: It shows we have a very broad platform. It about BOTH IaaS and PaaS, that these work together. It shows that we continue to lead in world class IT capabilities and that there’s really nothing missing. Key Points: We have already seen how the Azure Platform is IaaS + Pass – but I want you to understand that this is a huge number of capabilities – IT building blocks if you will. Every one of these blocks you provision anytime, self-service anywhere in the world 24x7. You pay for what you use, you can get more or less anytime and you can fully automate everything… DON’T spent too much time on this slide – you are going to DEMO (aren’t you!!!)… DON’T go through each block… Transition to NEXT Slide: Make the build go backwards to show JUST IaaS and then you will go to the demo to show it.
• #27: Why this Slide: You need some reference to come back to after the IaaS demo because now you are transitioning to PaaS. You want to focus the attention to the building blocks that you will show in the next demo – a web app, SQLDB, Storage and CDN. Key Points: We already said that your mental model of this picture is IT Lego – building blocks you provision and use. Your job is to work out what you need and to glue them together. Illustrate on the slide the 4 parts of the app you will use (Web + DB + BLOB Storage + CDN) Reinforce PaaS – the SERVICE looks after everything for you. The responsibility to keep these services working is now Azure’s – NOT yours (as it is with software you run in a VM). DON’T SPEND TOO MUCH TIME HERE – it’s a brief transition slide to the DEMO… Transition to NEXT Slide: Let’s see PaaS in action
• #28: Why this Slide: Now you have finished the what is Azure section you want to do a few things – you want them to explain the trust model and give them some comfort they are not the first here – it’s a safe bet. Key Points: Azure Compliance makes it easier for first parties and end customers to fulfill their own compliance obligations across globally regulatory and industry standards. Explain the FUNDAMENTAL TRUST model. These organizations (above) we let into our data centers and they attest that we do all the things on their list of controls. You (the customer) have to trust these organizations. You still OWN much of the work to make your systems compliant – we have the platform and the capabilities – but you have to decide to use them (example you have to decide to encrypt virtual disks for your VM’s – or NOT). Transition to NEXT Slide: Are you the first to do this… Of course not…
• #29: Why this Slide: It is important to give some sense of the scale of the cloud, the rapid pace of adoption and how MSFT is doing Key Points: The cloud is still quite new and already we are talking about billions and trillions of things –imagine what this will look like 5 years from now Adoption of Azure is off the chart by any scale – 100,000+ new customers come to Azure every month and this pace is increasing Transition to NEXT Slide: So we have lots of customers, growth is crazy – but isn’t Azure just for Microsoft shops – NO!!!.
• #30: P2
• #31: Why this Slide: You are getting to the end of your presentation and you need to help the customer understand WHERE to start, what to do first and what to leave until later… You want to get a specific action, a project, a POC… this will help start that dialog… Key Points: Help the customer realize that the majority of what they have today is NOT PRODUCTION and NOT MISSION CRITICAL. Get them off their worst possible case and get them off issues around compliance and regulation (which tend to apply to production/mission critical apps). Non-Production (Dev Test, Backup, DR) – these are the workloads to do first DO NOT MIGRATE EXISTING PRODUCTION APPS (a few exceptions). Transition to NEXT Slide: The next 4/5 slides are just details behind these concepts and we illustrate “some” of the Azure building blocks that are key to these slices of the pie chart.
• #33: Why this Slide: Custom evidence is sometimes useful, but mainly if it’s very specific. See the evidence slide in the appendix for how to get specific evidence. Key Points: There are just lots and lots of customers using this doing all sort of things both on the operational efficiency side as well as on the innovation side. Transition to NEXT Slide: Some data points that might help you size up the sort of massive adoption and momentum.
• #39: Objective: Establish that the cost reduction benefits that have come from virtualization are coming to an end and IT organizations need look to new innovations associated with operating services in a cloud model in order to realize the next wave of business value. Key talking points: Virtualization has been amazing technology for the datacenter, enabling efficiencies and cost savings through increased density and decoupling workloads from physical server hardware. But 10 years later we’re starting to run out of workloads to virtualize leaving businesses wondering where IT should look for the next wave of business value. For the answer, IT needs to look to where the business is investing. Research shows more business departments spending on so-called “shadow IT”; public clouds offering IaaS and higher level services through a consumer-style self service provisioning portal that delivers IT resources more rapidly and easily than using the internal IT department. Some organizations already recognize this threat and have chosen to create a new, more agile IT alternative within the organization. Looking higher up the stack, businesses are growing their investment in applications at a much faster rate compared with infrastructure investment. IT organizations need to get back into the game by looking to new innovations that support applications and services that drive the business forward. <click> The good news is that Microsoft has been delivering applications and services in this model in Microsoft Azure for several years and has developed a series of innovations from that experience. Let’s take a look at Azure today. Before virtualization IT was considered a cost center thus TCO was the most important attribute for Businesses Virtualization helped IT reduce TCO by consolidation and better utilization of Infrastructure thereby adding value to the business Most of the enterprises have optimized their infrastructure using Virtualization - 70% of all x86 architecture workloads are virtualized *. There is not a lot of scope left for IT to add value through virtualization alone Businesses now want to use this virtualized Infrastructure to power their innovation agenda and TCO, although still important, is second to innovation for Businesses. This has opened a door for IT to provide enormous value to the Business and become part of this innovation agenda This innovation is happening through applications and infrastructure optimization alone is insufficient to power this innovation Businesses are starting to recognize this. Spending on Enterprise software and applications is projected to increase by 7.2% CAGR in next 4 years as compared to 4.4% in overall IT spending -- that means software and application spending is projected to grow nearly twice as fast as overall IT spending Datacenters lack the ability to support applications based innovation 38% of IT spending is happening outside IT ***. This is projected to grow beyond 50% by 2017 *** “45% of CIOs have a second, fast, mode of service delivery that complements their rock solid operations”….from Gartner Symposium, Oct 2014 “38% of IT spend is outside IT and growing. Salespeople are going directly to the business - whether you like it or not”….from Gartner Symposium, Oct 2014
• #40: Source: http://azure.microsoft.com/en-us/documentation/articles/expressroute-locations/#network-service-provider-nsp-locations CDN Source: https://msdn.microsoft.com/en-us/library/azure/gg680302.aspx AT&T British Telecom Colt Internet Initiative Japan Inc. Level3 Orange SingTel Tata Communications Telstra Corporation Verizon Aryaka Colt Equinix InterCloud Level3 TeleCityGroup Zayo
• #41: Source: http://www.microsoft.com/en-us/server-cloud/cloud-os-network.aspx
• #42: Why this Slide: This is the Key Differentiator – no one else is going to help the customer in their own DC, has a world class public cloud which is also a SaaS platform and has killer SaaS apps as well – Customers want all this – we have it. Key Points: Start setting the stage for what is Azure – very high level – it’s IaaS AND PaaS on top of a global DC infra – but it’s just software We can/will bring this software stack on-prem to help the customer with their own DC challenges We have killer SaaS apps that help the customer stop doing things – like running email systems. Our Platform is a platform for SaaS – if the customer is an ISV – benefits are building higher value SaaS service and/or keeping the “old” model of selling into the Customer DC… Position the Competition – Old Guard on left (IBM, Oracle, HP), Cloud Platform Vendors (AWS, Google) on the right only, Salesforce in the middle (only) – MSFT does it all. Transition to NEXT Slide: Summary – our strategy is 100% aligned to your strategy – but don’t just take my word for it, let’s see what some key influencers have to say…
• #43: Why this Slide: This is the Key Differentiator – no one else is going to help the customer in their own DC, has a world class public cloud which is also a SaaS platform and has killer SaaS apps as well – Customers want all this – we have it. Key Points: Start setting the stage for what is Azure – very high level – it’s IaaS AND PaaS on top of a global DC infra – but it’s just software We can/will bring this software stack on-prem to help the customer with their own DC challenges We have killer SaaS apps that help the customer stop doing things – like running email systems. Our Platform is a platform for SaaS – if the customer is an ISV – benefits are building higher value SaaS service and/or keeping the “old” model of selling into the Customer DC… Position the Competition – Old Guard on left (IBM, Oracle, HP), Cloud Platform Vendors (AWS, Google) on the right only, Salesforce in the middle (only) – MSFT does it all. Transition to NEXT Slide: Summary – our strategy is 100% aligned to your strategy – but don’t just take my word for it, let’s see what some key influencers have to say…
• #46: http://searchaws.techtarget.com/news/4500248191/Amazon-transparency-report-fails-to-quell-AWS-concerns
• #50: This slide is used to illustrate the breadth of capabilities that Windows Azure has – up to this point you have talked about why cloud and our infrastructure and so th elead in to this slide is now to look at what actually is Windows Azure – what can it do… The following slide (which you can use instead) takes a different approach and just uses the big building blocks… Generally you would use this or that…
• #52: Azure Government delivers cloud speed, scale, and economics while addressing the security and compliance needs of U.S. federal agencies including the Department of Defense plus state and local governments and their solutions providers. Azure Government offers physical and network isolation from non-U.S. government deployments and requires specialized personnel screening . Azure Government will address government regulatory and compliance requirements such as FedRAMP, CJIS and HIPAA. The only comprehensive and open platform for government— spanning infrastructure, data, and productivity — delivered through cloud, on-premise, and hybrid solutions. Designed to meet the rigorous compliance and security demands that support the mission of government, healthcare, public safety, and defense. Leveraging existing security infrastructure and then extending world-class security and control in the cloud. Deployed quickly with finished services built into the Microsoft Government Cloud, providing improved management for IT in an environment users know. Power greater insights and results with integrated, familiar experiences across Office and CRM in the cloud.