Going Global with Itoc and AWS
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As an ever increasing number of ISV and SaaS businesses are looking to expand globally and enter new markets, this presentation covers some key considerations and insights into how to scale your business using Itoc and Amazon Web Services.
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Going Global with Itoc and AWS
- 1. Going Global Taking your SaaS business global with Itoc and AWS
- 2. Introduction • Mark Promnitz, Principal Architect @ Itoc • Heritage in data; Personal focus on solving business problems. • Designed, built and managed 100+ environments. • Driving Architecture and Standards across Itoc Professional & Managed Services.
- 3. Itoc : the intelligent cloud company • Comprehensive range of expert services enabling customers to realise the full value of the Cloud. • Recognised leader in architecting, implementing and managing AWS focused solutions. • Early “Born in the Cloud” #bitc partner • National coverage • Excellent track record of successful execution & customer results • Blend best of enterprise IT with latest cloud strategies and techniques • Winner of multiple AWS Customer Obsession Awards in 2015 – ANZ & Global re:Invent • Founded & organiser of 1800+ member Brisbane AWS User Group • Expert Managed Services
- 4. Itoc Services Overview Our passions are architecting, implementing and managing cloud solutions to unleash your business potential. Cloud Foundation Services Cloud Migration Services Cost Optimisation Services Cloud Managed Services IntelligentOps Consulting, Architecture and Engineering Services Proof of Concept Cloud Transformation Services Agile / DevOps Starting point for cloud exploration and education Provides a first cloud starting point for an organisation Scalable cloud migration services from one to hundreds of applications Provides immediate savings with long term benefits including lower costs, increased visibility and greater control Management of your cloud services focusing on achieving your business goals and objectives. Expert advice and services from a partner with the experience and track record.
- 6. Evolution of Software Delivery On Premise Hosted Service SaaS (Cloud Native) Managed “on premise” ● Dedicated tenancy ● Significant onboarding time and cost ● Limited repeatability ● High management overhead ● Lack of agility ● Traditional licensing & billing model ● High costs all round ● Uncompetitive vs SaaS Operational responsibility assumed Risk Consideration Customer Hosted Pseudo SaaS (cloudyish) SaaS like experience ● Existing code base with smart cloud architecture / automation ● Dedicated tenancy ● Reduced onboarding time and cost ● High repeatability ● Lower management overhead ● Increased agility ● SaaS licensing & billing model SaaS ● Largely new code base with smart cloud architecture / automation ● Mobile first ● Simple API integrations ● Multi-tenancy ● Minimal onboarding time and cost ● High repeatability ● Centralised management overhead ● Agility ● SaaS licensing & billing model Software Provider Solution Provider - typical path Key Aspects
- 7. Customers demand more from SaaS providers • SaaS model means your business is responsible for operational aspects. • Customers are evaluating your “product” on all these aspects that may have never been your core business. Over 1800 IT professionals were surveyed over six months in 2017 and it’s clear that the criteria most cared about are contained in business, product and operational domains often outwith the experience or reach of the typical ISV or SaaS business. The 2017 State of the SaaS-Powered Workplace Report
- 9. SaaS Model
- 10. Drivers Why do I want to go global?
- 11. What does Global mean to you? • New Markets • Global Reach • Global Presence • Be in all regions? • Some regions? • Scale • Perception • Compliance & Regulations
- 12. Understand your Drivers! • Failover - Disaster Avoidance and Recovery • Latency - Closer to your users • Regulatory Compliance
- 13. Models How can I go global?
- 14. Every business is different! • There are many factors which determine which model best suits your business. • Preparation and consideration are key! • The process and models are well defined!
- 15. How do you group tenants? • Individual Tenant vs. Multi-tenanted • Shared vs. Dedicated Infrastructure vs.
- 16. How do customers consume your product / service? • Web | Mobile | Thick Client (software) • Public Internet vs. Private connectivity • Latency sensitive? • Tightly coupled sessions / state?
- 17. Isolated Environments • Very common & easiest to achieve • The “Share Nothing” approach • Deployed where needed (AUS, US, UK etc.) • Scaled individually • Easy cost attribution
- 18. Isolated Environments (Considerations) • Isolated environments • Duplicate infrastructure = $$$ • Management and Operations overhead • Often not designed for multi-region deployments
- 19. Bridged Environments • Typical next step from Isolated environment • Linking environments (often across regions) • Sharing data & resources • Cross region lookups • Users use their closest region AUS US
- 20. Bridged Environments (Considerations) • Maintaining connectivity between environments • Data residency & data gravity • Larger security footprint • Customer onboarding • End user routing AUS US
- 21. Meshed Environments • Increased Network Flows & Communications • Often 2+ regions • Sharing data & resources • Cross region lookups • Users use region closest to them AUS US West US EastUK
- 22. Meshed Environments (Considerations) • Maintaining inter-connectivity • Data residency, gravity & data flows • Larger security footprint • Customer onboarding • End User Routing AUS US West US EastUK
- 23. Shared Services • Often used for centralising management and operation of: • Testing • Analytics • Remote Access • Automation pipelines • Coordination of deployments
- 24. Architecting for Success What do I need to do?
- 25. • People, Process and Experience are key. • Technology can make or break a business. • Common Issues you may face: • Licensing restrictions & cost • Scalability • If you can avoid restrictions and increased costs, why not? Technology Choices Matter
- 26. • Many applications are tightly coupled (not always by design). • Embrace Service-Oriented Architecture (SOA) • Break your services apart (Microservices) • Scale by service (save $$) • Isolate Failures • Create “dumb” services • Enable simpler automation Decouple your Services
- 27. • AWS provides you many building blocks! • APIs are your friend! • API Gateway - Public and Private endpoints • Message Queues • Simple Queue Service (SQS) • Simple Notification Service (SNS) • Amazon MQ (Managed Apache ActiveMQ) Decouple your Services
- 28. • Where does your data reside? Which Region? • Often a scalability and access issue. • To replicate or not to replicate... • Data sovereignty & regulatory concerns • AWS provides the tools and technology! Data Gravity
- 29. • Where do users land when they request your application? • Closest region vs. Customer’s region vs. other? • Use Amazon Route53 • Latency • Weight Based • Geolocation • Failing that, we build custom routing logic. Latency & User Routing
- 30. • Spreading the load, spreads the risk • Load doesn’t always distribute evenly • Latency routing is great, but can be unpredictable... • Users aren’t always routed where you’d expect • Route53 health checks are awesome! Load Distribution
- 31. • Automate your environments, testing and deployments! • Leverage Artifacts and Delivery Pipelines. • Reduces administrative burden and enables scale. • Repeatability is good. • Global = Time Zones Automation
- 32. • Identity Matters. Where do your identities reside? • Security is non-optional. • Leverage AWS services. e.g. • Amazon Certificate Manager (ACM) • Key Management Service (KMS) • Amazon WAF & Firewall Manager • Security Groups & Amazon GuardDuty Security
- 33. • Consistency is king! • Customers care about compliance & Information Security • Setup AWS Config and CloudTrail by default • Infrastructure as Code • Repeatable Deployments • Build in your security baselines • AWS Service Catalog Governance & Compliance
- 34. • Cost Management and Optimisation is important • Cost attribution goal = Cost per tenant • Enable your business to re-evaluate & optimise your pricing models with data. • Attribution methods depend upon your model and implementation • Use AWS Resource Tags Cost Attribution & Management
- 35. Next Steps How do I get started?
- 36. What options are there? People and experience will make or break your business. Technology selection is secondary. 3 Options moving forwards: 1. Go it alone 2. Engage short term partner (enable your team to skill up and hire) 3. Build a long term partnership with a next generation consulting and MSP partner
- 37. Go it alone • The natural first choice... • You don’t know what you don’t know • Who do you ask for help / assistance / guidance? • Finding and retaining good people with the right skills is hard • It’s the slowest approach • Time to market will likely be significantly longer • Learning by trial and error • Only do this if you genuinely have the skills and experience - real track record
- 38. Short term partner while team skill up and hire • Does your business require you to build and maintain the skills internally? • Leverage an AWS Partner in the short-medium term for implementation and/or management while you skill up / hire. • Itoc brings accelerators and our years of experience to the table with quick time-to-value!
- 39. Short term partner while team skill up and hire • May require a significant restructure and training of your existing team. • Itoc provides training and open sharing of knowledge! • Provides a great foundation and partner relationship to build on.
- 40. • Build a long term, intimate partnership with a next generation consulting and MSP partner. • Lower your risk - We’ve done it before & it’s well understood • Brings immediate skills and experience - get moving; fast! Long Term Partnership with Itoc
- 41. • Reduce your operational support load with Itoc Managed Services. • Focus on your product and customers, Itoc covers the rest. • Continuous architecture reviews - we keep our customers 1 step ahead! • Ongoing security and cost optimisation Long Term Partnership with Itoc
- 42. Whitepaper Don’t set-up your ISV, SaaS or online business to fail! itoc.com.au/mspchecklist Checklist How to choose the right Managed Service Partner for your online, ISV or SaaS business itoc.com.au/saaswhitepaper