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2017
CREATING
BEAUTIFUL
THINGS
THAT SERVE
A PURPOSE
Hello!Self-Taught Graphic Designer.
Focused on communicating
ideas & business values,
through shapes and colors,
for web & print.
Claudiu Dulău
My name is
linkedin.com/in/claudiu-dulau
behance.net/graphicmastiff
@graphicmastiff
+ 0151 290 253 36
www.graphicmastiff.com
info@graphicmastiff.comVisual Graphic Designer
Transylvanian-born Visual Graphic
Designer, enjoying the beer and
art scene that the amazing city of
Munchen has to offer.
My mission is to communicate ideas
& business values through shapes
and colors for web & print, to create
beautiful things that serve a purpose.
R E S
M E
UClaudiu
Dulău
English	
Romanian	
German	
Design Thinking	
Creativity	
InDesign	
HTML / CSS	
Visual Communication
Brand Identity	
Photoshop	
Illustrator	
WORK
EXPERIENCE
Graphic Designer
@ Hatline Group
Sibiu (RO) October 2010 - April 2011
1`st contact whit client work, I have learned
a lot by helping local business get their
message across multiple mediums.
IT Technician/Designer
@ BAUtechnology MIVA
Mediaş (RO) October 2012 - Jan 2014
My role was to assure that all hardware
& software were performing at their best
capacity & create design materials.
Visual Graphic Designer
@ GraphicMastiff
October 2012 - ∞
I have enjoyed the ups and downs of freelancing
most of my career so far, and I was lucky to
discover my creative self to fulfill my mission to
create beautiful things that serve a purpose.
Print 	
LEARNING &
EDUCATION
Graphic Design & Visual
Comunication @ Self-Taught
2007 - ∞
Based on the saying "Don't let school interfere
with your education" I've decided to drop
out of college where I've studied Computer
Science and Information Technology for one
semester, after realizing that graphic design is
what I wanted to do for the rest of my life. I'm a
learning by doing type of guy, that most of the
time, enjoys the process of creating something
more than the end result.
Computer Technology
Technician @ GSIU
Diploma and Certificate for the
Validation of Studies on Computer
Networks. Medias (RO) 2004 - 2008
During my high school years, I was the
“go-to guy” regarding IT problems and,
since my sophomore year I was taking
part & responsibility in fixing & integrating
new technology in the classroom.
LANGUAGE
ClearNationalTitle-UI/UX
Proposal-Sept.2015
01
THE_CLIENT
Clear National Title is dedicated to serving clients’ needs
with the utmost attention to detail, and in protecting
their best interests through transparent, cohesive title
insurance services for commercial and residential real
estate transactions.
02
THE_CHALLENGE
My challenge was to redesign and shift the focus of
the user experience in a way in which such a complex
and tedious task like ordering a title, to be as simple
as completing an online form on any device while
maintaining a modern and clean feel.
03
THE_RESULT
The result is a modern and easy to use
website with clear CTA & User Journey,
wich renders at pixel perfect scale
across multiple device widths.
The design complements CN brand
identity system and stands out from
the competitor's sites.
Check out the entire project
01
THE_CLIENT
Lakeland Networks Division was created in
2010 as a full-service ISP provider in fiber
optics. On top of offering Fibre, LND also
provides services ranging from wireless
internet, site to site networking, VOIP, Email
and web hosting to local IT support.
02
THE_CHALLENGE
My challenge was to design a modern website
that renders at pixel perfect scale across
multiple devices and complements the current
Lakeland Networks brand identity system that
has a clear CTA and presents the company and
their services in a modern and dynamic way.
Check out the entire project
Graphic Mastiff Portfolio 2017
Aa
A series of personal projects focused on exploring
typography, composition & conveying a message whit
the use of different typefaces.
The series is based on multiple quotes ranging from
Charlie Chaplin to Kurt Cobain, and gravitate around
human emotions.
POSTERS
Typography
Check out the entire project
Personal Brand Identity
Role: Creative Director, Designer
?
WHY
GRAPHIC
MASTIFF
My family name Dulău
can be translated from
Romanian into English
as a big guard dog.
Starting whit this idea, I began introspecting
and trying to discover who I am as a creative
person and what makes me, ME. It was a
long journey, but I have ended up splitting
my personality based on two characteristics,
one physical (the fact that I have a beard),
and the second one immaterial (my name).
Based on my characteristics, I have found
& developed my authentic brand values,
which are qualities that, to some extent, I
possess and striving to improve more in the
near future.
Brand
ValuesMastiff
Beard
Loyalty
-
Strenght
-
Wisdom
-
Maturity
Brand
ValuesMastiff
Beard
Concept
Exploration
wordmark
mascot
CREATING
BEAUTIFUL
THINGS
THAT SERVE
A PURPOSE
slogan
patterncolor
CMYK 22. 100. 89. 15
HEX #ac172c
PANTONE 187 C
CMYK 70. 67. 64. 74
HEX #221f1f
PANTONE 179-16
CMYK 3. 3. 0. 0
HEX #f4f2f9
PANTONE P 179-1 Black + Thin
AaRaleway
AaRoboto
Slab Bold + Thin
typography
A
B
C
icons
Graphic Mastiff Portfolio 2017
thank you
for watching!
CREATING
BEAUTIFUL
THINGS
THAT SERVE
A PURPOSE
Don`t be a stranger! Let`s connect:

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Graphic Mastiff Portfolio 2017

  • 3. Hello!Self-Taught Graphic Designer. Focused on communicating ideas & business values, through shapes and colors, for web & print. Claudiu Dulău My name is
  • 4. linkedin.com/in/claudiu-dulau behance.net/graphicmastiff @graphicmastiff + 0151 290 253 36 www.graphicmastiff.com [email protected] Graphic Designer Transylvanian-born Visual Graphic Designer, enjoying the beer and art scene that the amazing city of Munchen has to offer. My mission is to communicate ideas & business values through shapes and colors for web & print, to create beautiful things that serve a purpose. R E S M E UClaudiu Dulău English Romanian German Design Thinking Creativity InDesign HTML / CSS Visual Communication Brand Identity Photoshop Illustrator WORK EXPERIENCE Graphic Designer @ Hatline Group Sibiu (RO) October 2010 - April 2011 1`st contact whit client work, I have learned a lot by helping local business get their message across multiple mediums. IT Technician/Designer @ BAUtechnology MIVA Mediaş (RO) October 2012 - Jan 2014 My role was to assure that all hardware & software were performing at their best capacity & create design materials. Visual Graphic Designer @ GraphicMastiff October 2012 - ∞ I have enjoyed the ups and downs of freelancing most of my career so far, and I was lucky to discover my creative self to fulfill my mission to create beautiful things that serve a purpose. Print LEARNING & EDUCATION Graphic Design & Visual Comunication @ Self-Taught 2007 - ∞ Based on the saying "Don't let school interfere with your education" I've decided to drop out of college where I've studied Computer Science and Information Technology for one semester, after realizing that graphic design is what I wanted to do for the rest of my life. I'm a learning by doing type of guy, that most of the time, enjoys the process of creating something more than the end result. Computer Technology Technician @ GSIU Diploma and Certificate for the Validation of Studies on Computer Networks. Medias (RO) 2004 - 2008 During my high school years, I was the “go-to guy” regarding IT problems and, since my sophomore year I was taking part & responsibility in fixing & integrating new technology in the classroom. LANGUAGE
  • 5. ClearNationalTitle-UI/UX Proposal-Sept.2015 01 THE_CLIENT Clear National Title is dedicated to serving clients’ needs with the utmost attention to detail, and in protecting their best interests through transparent, cohesive title insurance services for commercial and residential real estate transactions. 02 THE_CHALLENGE My challenge was to redesign and shift the focus of the user experience in a way in which such a complex and tedious task like ordering a title, to be as simple as completing an online form on any device while maintaining a modern and clean feel.
  • 6. 03 THE_RESULT The result is a modern and easy to use website with clear CTA & User Journey, wich renders at pixel perfect scale across multiple device widths. The design complements CN brand identity system and stands out from the competitor's sites. Check out the entire project
  • 7. 01 THE_CLIENT Lakeland Networks Division was created in 2010 as a full-service ISP provider in fiber optics. On top of offering Fibre, LND also provides services ranging from wireless internet, site to site networking, VOIP, Email and web hosting to local IT support.
  • 8. 02 THE_CHALLENGE My challenge was to design a modern website that renders at pixel perfect scale across multiple devices and complements the current Lakeland Networks brand identity system that has a clear CTA and presents the company and their services in a modern and dynamic way. Check out the entire project
  • 10. Aa A series of personal projects focused on exploring typography, composition & conveying a message whit the use of different typefaces. The series is based on multiple quotes ranging from Charlie Chaplin to Kurt Cobain, and gravitate around human emotions. POSTERS Typography Check out the entire project
  • 11. Personal Brand Identity Role: Creative Director, Designer ? WHY GRAPHIC MASTIFF My family name Dulău can be translated from Romanian into English as a big guard dog. Starting whit this idea, I began introspecting and trying to discover who I am as a creative person and what makes me, ME. It was a long journey, but I have ended up splitting my personality based on two characteristics, one physical (the fact that I have a beard), and the second one immaterial (my name). Based on my characteristics, I have found & developed my authentic brand values, which are qualities that, to some extent, I possess and striving to improve more in the near future.
  • 14. patterncolor CMYK 22. 100. 89. 15 HEX #ac172c PANTONE 187 C CMYK 70. 67. 64. 74 HEX #221f1f PANTONE 179-16 CMYK 3. 3. 0. 0 HEX #f4f2f9 PANTONE P 179-1 Black + Thin AaRaleway AaRoboto Slab Bold + Thin typography A B C icons
  • 16. thank you for watching! CREATING BEAUTIFUL THINGS THAT SERVE A PURPOSE Don`t be a stranger! Let`s connect: