Grow Kentucky - Economic Gardening
- 1. Dedicated to YOUR Growing Business Kentucky Small Business Development Center Grow Kentucky – Economic Gardening 2nd Stage Company Services
- 2. What is Grow Kentucky? Kentucky Small Business Development Center An economic gardening program Designed for “grow your own” companies As opposed to recruiting outside companies Focused on companies that want to grow
- 3. Where did it come from? Kentucky Small Business Development Center Economic Gardening-created in Littleton, CO 1987 25 year results Jobs 15,000 – 30,000 Sales tax revenue $6 – 21 million Population growth 23% No recruitment of outside companies Not the standard incentives
- 4. What Makes It Different? Kentucky Small Business Development Center The types of companies we target Companies that want to grow The types of issues we address Strategic and Sales The types of tools we use Databases and tools usually employed by major corporations
- 5. What Kind of Help Will I Get? Kentucky Small Business Development Center Market Reseach Targeted Sales Leads Web site and social media assessment Search Engine Optimization Customized maps –e.g. pins in a map, heat maps, demographic maps, ect…for location selection, distribution channels and marketing strategies Help with Strategic decisions
- 6. So how does it work? Kentucky Small Business Development Center Initial interview with call leader (1-2 hours) Phone call with full team to clarify information and develop research tasks Information/messages posted on Bitrix 24 collaboration Website Frequent check-in calls to ensure we are on track Follow up explanations from specialists Close out/Wrap up call
- 7. How long will it take? Kentucky Small Business Development Center About 40 hours of high quality assistance from specialists Focusing on one or two major issues 4 - 6 weeks for entire engagement
- 8. What kind of tools do we use? Kentucky Small Business Development Center Search Engine Optimization Web marketing Competitor strategies Social Media strategies Geographic Info Systems Qualified sales leads Heat maps Database research Market info Competitor intelligence Industry trends
- 9. How will we work together? Kentucky Small Business Development Center Gardening Team are Not consultants Not deep in your industry Do not make recommendations Extension of your team Strategic information to help you make decisions Frameworks for trouble shooting problems Work quickly Continue to work with SBDC
- 10. Do I get qualified sales leads? Kentucky Small Business Development Center Qualified Sales Leads Side by side analysis against of 3 or 4 top competitors SEO, Key Word, Web site and Social Media marketing and sales assessments/recommendations Maps of competitors, clients, prospects, demographics, traffic counts and more You will Get
- 11. Do I Qualify ? Kentucky Small Business Development Center Must have five or more employees Annual Revenue of $500K and up Must be profitable Have a commitment to growth Kentucky based company Must be selling product or service outside of your immediate local area
- 12. How do I apply? Kentucky Small Business Development Center Go to www.ksbdc.org click on Grow Kentucky link or dial 1-859-257-6957.
- 13. Grow Kentucky Team Kentucky Small Business Development Center
- 14. Grow Kentucky Team Kentucky Small Business Development Center
- 15. Grow Kentucky Team Kentucky Small Business Development Center
- 16. FAQs Kentucky Small Business Development Center Is there a cost? Yes, we charge a modest fee of $1,500. There are a limited number of scholarships available. Call for details. What sort of outcomes have been achieved? On average clients realize at least a 20% increase in revenue IF they fully leverage the information & recommendations provided.
- 17. Need More Information ? Kentucky Small Business Development Center Contact: Gordon Garrett, Associate State Director 859-257-6957 [email protected] www.ksbdc.org