Grow Your Business Online Social Media Strategy in 2018
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Fraser Hay offers a comprehensive marketing consultancy service aimed at helping businesses develop effective strategies for 2018, including lead generation, sales processes, and social media management. The service includes personalized coaching, situation analysis, and the creation of tailored marketing systems to ensure measurable results and improved accountability. Businesses can claim a free 'instant breakthrough' consultation to identify and address their marketing challenges.
Grow Your Business Online Social Media Strategy in 2018
- 1. 1 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Grow Your Business Online in 2018… …Guaranteed
- 2. 2 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides when selecting a typeface for body text, your primary concern should be readability. Do You Want to Avoid Repeating The Online Marketing Mistakes & Challenges of 2017 in 2018? …Yes? Then you need to identify what’s holding you back and preventing the online results you crave… Get in Touch For a Complimentary Chat & FREE “Instant Breakthrough” www.fraserhay.co.uk Identify why your marketing isn’t working & create a plan to fix it • Opportunity Identification • Market research • Copywriting • Brand Management • Website • Channels • Engagement Tactics • Public Relations • Selling • Conversion Strategies • KPIs & Reporting Systems • Prospect Targeting • Back linking • Webinar Marketing • Live Video Streaming • Search Engine Optimisation • Joint Ventures • Return on Relationships • Content Strategy • Affiliate Marketing • Thought Leadership • And much, much more
- 3. 3 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk • Situation Analysis • Marketing Objectives • Tactical Priorities • Prospect Profile & Avatar • Competitor Analysis • Tribes & Communities • USP & Value Proposition • Market Segmentation • Revenue Streams • Mitigating Risk • Marketing Funnel Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides when selecting a typeface for body text, your primary concern should be readability. • Sales Process • Marketing Collateral • Your Website • Copywriting Requirements • KPIs & Reporting Systems • Roles & Responsibilities • Packaging – Profiles & Proposals • Promotional Tactics • Campaign Manager & Schedule • PR Tactics • And much, much more Get in Touch For a Complimentary Chat & FREE “Instant Breakthrough” www.fraserhay.co.uk Who’s Planning, Documenting, Executing & Measuring Your social Media Strategy for 2018? A dream written down with a date becomes a goal. A goal broken down into steps become a plan. A plan that is actioned makes your dreams come true.
- 4. 4 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides when selecting a typeface for body text, your primary concern should be readability. Are You or Your Business Development Team Avoiding The Online Activity That Contains The Biggest Opportunity? …Yes? then you need to keep them focused & hold them accountable - daily. • Daily KPIs • Daily Goals • Daily Progress • Marketing System • Copywriting Components • Channels • Platforms • Activity Triggers • Practical Action Plan • Time Manager • Interactive Dashboard • Monitor results not activity • Raise Your Game and theirs’ • Reports for stakeholders & shareholders • Which components are missing for 2018? • Who writes your copy and is it working? • Which channels should you be using? • Which platforms in those channels? • Increase sales opportunities by 200% • Not got one for 2018? You need one! • Time costs money. Be more productive • Keep your team focused generating results Get in Touch For a Complimentary Chat & FREE “Instant Breakthrough” www.fraserhay.co.uk You Want Confidence, Progress & Results – NOT Excuses.
- 5. 5 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Frequently, your initial font choice is taken out of your awesome hands also we are companies often specify a typeface, or even a set of fonts, part of their brand guides when selecting a typeface for body text, your primary concern should be readability. Your Success is Guaranteed When Preparation Meets Opportunity. Are You Ready? (We are.) What do you want to BE, DO and HAVE in 2018? • Self-Employed • A Business Owner • A Recognised Coach • A Webinar Host/Broadcaster • A Webinar Presenter • A Lead Generation Expert • A Great Sales Closer • A Social Media Marketer • A Published Author • A Marketing Copywriter • More Fulfilled & Focused • Work for yourself when you want • Systemise and scale your business idea • Sell your 1-2-1 and Group Coaching • Plan, Produce & promote own webinars • Present & get guest panelist invitations • Create your own sales prospecting system • Close more sales and win more business • Plan, Document & Execute your strategy • Get your book written and published • Write engaging & compelling sales copy • Grow, Scale or EXIT your business. Get in Touch For a Complimentary Chat & FREE “Instant Breakthrough” www.fraserhay.co.uk In 2018, Become: Get Help to:
- 6. 6 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Do you Know Where Your Next 5, 50 or 500 Leads Are Coming From? (We do.) How many leads do you need to give you the revenue you want? Get in Touch For a Complimentary Chat & FREE “Instant Breakthrough” www.fraserhay.co.uk Ask Yourself: • Prospect Profile & Avatar • What’s your current cost per lead? • What’s your current cost per sale? • What’s the life time value of a customer? • How much traffic do you need to give you the revenue you want? • What is your current conversion ratio? • How many steps do you have in your current sales process? • Where do your target market congregate online? • How many leads could you cope with in the next 24 hours? • Do you want or need more leads? • Would you like to experience breakthrough results in 2018?
- 7. 7 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Your Marketing Strategy for 2018Want to avoid the stress, frustration & lack of results you experienced with your marketing in 2017? 01 Do you know what the key issues are that are holding you back and preventing the marketing results you want? No? Then perhaps a written marketing plan outlining the solutions you need, could help? 02 03 04 05 Your Plan Message Lead Generation Sales & Selling Marketing System Do you know what your key marketing message is for each stage of your sales process & funnel? No? Then perhaps getting all your copywriting done for you, could help? Do you have a sales prospecting system in place for generating leads for your products services & solutions? No? Then perhaps a proven lead generation system to pull prospects to you, could help? Do you have a sales and selling system in place that’s closing sales and winning the business you need and want? No? Then perhaps a powerful, practical & proven sales process for you, could help? Do you have a solution in place for managing your team & all aspects of your marketing as you measure your progress daily? No? Then perhaps all the strategic input, systems & assistance to implement your plan, could help?
- 8. 8 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Imagine…A Total Marketing SolutionGet all the pieces for your marketing strategy in place and implemented in 2018 01 Don’t make the mistake of hiring people, delegating tasks or spending money before the plan is written What’s included in your plan, who’s writing & who’s implementing it? 02 03 Your Plan Message Lead Generation Sales & Selling Marketing System Don’t make the mistake of getting techies or webmasters to create jargon filled content focused on features Who’s writing your key marketing messages & where are they going? Don’t make the mistake of investing money in a great looking website but have no system for pulling people to it Who’s targeting, engaging & pulling your target audience to you? Don’t make the mistake of simply wishing, hoping & assuming that prospects will buy your products & services Who’s qualifying, selling & closing prospects for your products & services? Don’t make the mistakes your competitors do. Avoid “feast or famine”. Start systemising your marketing approach Get help to plan, document, systemise & execute your 2018 strategy
- 9. 9 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Marketing ConsultantMulti award winning Entrepreneur Author Business Coach Let me introduce myselfMy name is Fraser Hay and founder of Grow Your Business®. I’m a former Scottish & UK Shell Livewire Winner, former Prince’s Scottish Youth Business Trust & Royal Bank of Scotland Winner. I’ve written and published 15 books on entrepreneurship and marketing and gotten all 15 to the #1 spot for their category on Amazon. I’ve helped entrepreneurs in over 40 countries to identify and address over 2000 common entrepreneurial issues, challenges and obstacles. I’ve generated 402 Profile views, 250,000 views to a blog post, 236 leads & £10,000 online in 24 hours & I want to help you do the same.
- 10. 10 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk THE SYSTEM We help you pull everything together to systemise your marketing & make it effective. SALES & SELLING We help you create a simple way that converts interest into sales. LEAD GENERATION We help you to create a marketing funnel that finds & engages your target audience YOUR MESSAGE We help to create a collection of persuasive and engaging ads, emails & web pages. Your Marketing SystemGet help to EXECUTE an effective marketing system and funnel consisting of 4 key elements.
- 11. 11 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Your MessageEverything provided for you or us to craft your marketing message for each stage of your funnel & sales process. • Prospect Profile & Avatar • Headlines • Ads • Emails • Calls to Action (CTAs) • Squeeze Page(s) • Video Sales Letters • Webinar Framework • Webinar Scripts • Webinar Delivery Platform • Signup/Registration Pages • Lead Magnet & Lead Magnet Graphics • Upsell Strategy • Autoresponder Sequence
- 12. No. What we offer? Included? 1 Headlines. We’ll create a selection of headlines for you to test and use in ads & emails YES 2 Ads. We’ll create a selection of ads for you test on social media sites YES 3 Emails. We’ll create a selection of headlines for you to test and use YES 4 Video Sales Letter. We’ll create a template for you to test and use YES 5 Webinar Script. We’ll create a webinar script for you to test and use YES 6 Sales Page. We’ll create a page for your website for you to test and use YES 7 Calls to Action. We’ll create a selection of CTAs for you to test and use YES 8 Autoresponder Sequence. Contains 5 follow-up emails for you test and use YES 9 Squeeze Page/Registration Page. We’ll create the copy for your signup page. YES 10 Lead Magnet. We will create your Lead Magnet & Web Graphics. YES Your MessageWhat you’ll get Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk 1. We discuss your requirements in person or skype with many questions about you, your products, services and solutions 2. We produce the copy for each of the above. Time approx. 14 working Days. Maximum 3 revisions. 3. We furnish the draft copy in WORD docs or PPT format for you to review and approve. 4. Your webmaster integrates the copy in to your website and we’ll integrate into your webinar platform.
- 13. 13 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk • Prospect Profile & Avatar • Prospect Profile & Avatar • Prospecting Emails • Engagement Tactics • Interactive Tactics • Proactive Tactics • Responsive Tactics • How to pre-qualify suspects • Define & Monitor Daily KPIs • Target Online Communities • Target Influencers • Leverage NLP Strategies Online • DISC Analysis of all Prospects • Offline Tactics Lead GenerationEverything you need to target, pull and engage leads..
- 14. No. What we offer? Included? 1 Prospect Profile & Avatar. We’ll work with you to define exactly who you want to reach YES 2 Prospecting Email. We’ll work with you to create a prospecting email YES 3 Pre-Qualify all Prospects before speaking to them. Stand out from competitors YES 4 Proactive, Interactive & Responsive Triggers. 30 Reasons to engage others YES 5 Channels. We’ll work with you to identify your channels and routes to market YES 6 Platforms. We’ll work with you to identify key platforms in each of your channels YES 7 KPIs. We’ll work with you to confirm the KPIs you want to count, monitor & measure daily YES 8 Content. You’ll receive 7 content tactics to test as part of your lead generation strategy YES 9 Insights for all Prospective Clients. Confirm the best selling style for every single prospect YES 10 Time Management & Accountability System. Stay focused on the key tasks and activities. YES Lead GenerationWhat you’ll get Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk 1. We will furnish you with a marketing dashboard for you or your VA to manage your daily social media marketing activities 2. We will furnish you with a copy of Pipeline: The sales Prospecting System for you to use or give to your staff or Virtual Assistant 3. We guarantee you will engage people who match your prospect profile and grow your list which you can measure with your dashboard 4. You will receive regular confirmation of the results of your lead generation, sales prospecting and social media marketing activities
- 15. 15 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Sales & SellingEverything provided to qualify, persuade, present and win business. • Prospect Profile & Avatar • Strategic Planning • Sales Prospecting System • Sales Process & Collateral • Leadership • Sales Support • Targeting • Proposals • Follow-Up • Time Management • CRM & Technology • Webinar Marketing • Live Video Streaming • Referral Marketing System
- 16. No. What we offer? Included? 1 Sales Process. We’ll work with you to confirm each stage of your sales process YES 2 START Selling. We’ll provide you with your own selling system YES 3 Webinar Platform. We’ll provide you with a webinar platform for 12 months YES 4 Appointment Booking System. Allow prospects to book time with you YES 5 Android, iphone and ipad compatible. Sell to one or many – from anywhere YES 6 Optimised for Social media marketing. Increase your reach to a wider audience YES 7 Add Multiple NEW Revenue Streams. Upsell customers & increase their life time value YES 8 Keep 100% of the revenue you make. We take no commission or revenue share from sales YES 9 Increase Conversions. An automated follow-up system to maximise conversions YES 10 Sell your own products, training courses & coaching. Scale your online business - fast YES Sales & SellingWhat you’ll get Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk 1. We will provide a webinar delivery platform and online community on an annual subscription basis. 2. We will integrate a webinar delivery platform & the ability to present sales webinars, live streaming events into your existing website navigation 3. Video Sales Letters, Squeeze Pages and Webinar Script will be created and integrated into the platform. Time Approx. 14-28 Days after fact find consultation. 4. We will document your sales process for use online and offline (if appropriate).
- 17. 17 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Online Marketing SystemEverything You Need. • Prospect Profile & Avatar • Funnel Process Defined • Sales Process Integrated • Lead Magnet / Digital Asset Created • All Copywriting Created • Sales Prospecting System Created • Selling System Created • Webinar Delivery Platform Provided • Appointment Booking System Provided • Website Created/Provided • Online Community Created/Provided • Promotional Video Created • Video Sales Letter Created • Ongoing Support
- 18. No. What we offer? Included? 1 Marketing Funnel. We’ll work with you to create your online marketing funnel system YES 2 Message and copywriting. We’ll work with you to create all your copywriting YES 3 Sales Prospecting System. We’ll provide you with a lead generation system YES 4 Sales and selling system. We’ll provide you with a sales and selling system YES 5 Webinar Delivery Platform. We’ll provide you with your own technical platform YES 6 Appointment Booking System. Get it included and integrated into your webinars YES 7 Website Integration. Everything above integrated into your website YES 8 Social Media Daily Planner. Keep your team focused on the online activities that matter YES 9 Help, Guidance and Support. Ongoing support via online, on the phone or in person YES 10 Progress Evaluation System. Hold your team accountable. Measure your progress & ROI Daily YES Online Marketing SystemWhat you’ll get Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk 1. Diagnostics and situation analysis conducted to identify issues, challenges and obstacles and to confirm priorities 2. Social Media Marketing Strategy documented listing all relevant components and relevant marketing messages written 3. Lead Generation Management System, and webinar delivery platform provided 4. Optional full service social media daily activity execution and implementation available. POA.
- 19. 19 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk OutcomesWhat specifically will you achieve with our help?
- 20. 20 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Choose How You Want Our HelpWe offer personal coaching and consultancy to suit you and your requirements. OnsiteOnline On the phone We can visit you at home or at work, discuss your requirements in person and get to work on your behalf as soon as possible. We can work with you via live video streaming over the internet and help you create your marketing system. We can work with you over the phone if you prefer and we can record the sessions so you can refer to them later. You’re in control. You make the decisions. We support you and your decisions.
- 21. 21 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Fraser and the resources he offers inside Grow Your Business Club have been instrumental in giving me help, support and confidence to create the opportunities I needed to expand my business. With his help, I’m now on track to completing and publishing my 3rd book on Amazon, approaching 18,000 positive feedbacks on eBay, and a Linkedin Profile that keeps attracting more views and connections every day. What started as a part-time business is now a £160,000+ enterprise and growing every day. If you work for yourself or are thinking about it and need help, then I encourage you to engage him and embrace what’s on offer via the club. It’s practical, it’s refreshing and it works. George Wallace aka “The eBay Guy” FeedbackWhat others say Online Retailer, Speaker and Author
- 22. 22 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk "When I built a digital marketing agency from $0 to $500,000 in recurring income I heavily relied on the strategic insight from Mr. Fraser Hay. His books are an integral part of my reference library..“ Zhe Scott, The SEO Queen SEO Consultant FeedbackWhat others say
- 23. 23 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk “As a wealth management company we recognize that having a plan and generating an ROI is very important to us and our clients. In working with Fraser, we have seen significant progress with our marketing and are experiencing an ROI that can be tracked back to increased exposure online, new signups, leads, sales and even referrals. Just one of his practical techniques is already generating results and assisting us to generate an extra £5m+ in funds under management this year. I recommend his coaching expertise to any company or individual that needs to sharpen their marketing skills to deliver a marketing plan that works.” FeedbackWhat others say Wealth Management Company
- 24. 24 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk Customer JourneyWe offer a powerful, practical and proven 4 step process. Contact Us for your FREE We confirm the plan of action & resources required We implement and execute the plan We measure all activity to record progress
- 25. 25 Claim a FREE Instant Breakthrough NOW www.fraserhay.co.uk F R A S E R J . H A Y Progress IS guaranteed. (When you apply what we share.) We can lead a horse to water, but we can’t make it drink. www.fraserhay.co.uk Now Claim Your FREE