Growth Strategy for Collect 2.0 by SocialCops
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This document outlines a growth plan to achieve 10,000 paying customers within one year. The plan focuses on improving web presence through SEO optimization, blog posts, case studies and webinars. Social media efforts include videos, testimonials and Facebook ads. An email marketing strategy is proposed to launch newsletters, onboarding emails and announcements. In-person events and meetups are suggested to introduce the concept and expand the network. Metrics and tools are listed to measure the effectiveness of these channels.
Growth Strategy for Collect 2.0 by SocialCops
- 1. Collect 2.0 Growth Plan Rajath D. M. • 10.12.2016 Target: 10,000 paying customers in 1 year
- 2. Web Better SEO, Blog posts, Case-studies & whitepapers Social Videos, Testimonials, Facebook ads E-Mail Launch E-mail, Newsletters, Personalized onboarding On-field Meeting people, introducing the concept, more insights, word of mouth Channels
- 3. Web SEO Keywords (Specific to Collect2.0) #FieldResearch #RuralSurvey #SocioEconomic #DataCollection #SurveyApp #MappingSurveyData Blog socialcops.com/blog better for SEO than blog.socialcops.com. Search engines treat subdomains as different entities. Search Ads for same keywords, worldwide Content Focus Content helps in SEO. Hence business focus is important. Better move Academy, Team-Culture etc to a different blog - may be on Medium. Insight Webinars, report/white paper downloads for lead generation Content on collaborative research initiatives using platform (Eg: cashlesschronicles.info)
- 4. Social Content & Platform Videos Content consumption is evolving. Text -> Pictures -> Videos Eg: Video/GIF demos, Data visualizations - Text & graph videos, Testimonials & Video case studies Channels Facebook, Twitter, Instagram, Quora Target influencers, retweet/ mention customer success, Answer on Quora. Other channels might not be relevant for target audience Advertising Facebook Ads for Boosting posts; Worldwide No ads for app installs Separate geo-specific campaigns targeting interests. Eg: People following Bill & Melinda gates foundation, Villgro, Asoka etc.
- 5. E-mail Launch e-mail Announcing Features, Upgrade offers etc Links to video demos, case studies CTA button for request a demo/call back Personalized onboarding Sending survey creation, data collection tips, use cases relevant to the user’s area of work Identify where users are stuck & send help e-mails accordingly Newsletters Focussed more towards brand building Ongoing projects, collaborative research, open data etc. Sending out old articles as newsletters to bring back users Budget season discounts (maybe?) - at the beginning of new financial year
- 6. On-field Events Developmental & Government conferences & Academic events help Eg: Development Dialogue, UnconventionL, SocialGood summit Events help in relevant networking, understanding/expanding use cases and introducing the concept to whole set of people Meetups Hosting, attending meetups relevant to tech for social good Hosting/sponsoring datameets(datameet.org) Specific meetups targeting academicians, fellows etc Helps a lot in word of mouth and collaborations
- 7. Resources To produce videos(Some equipment, shooting, tech), other content creation, customer relationship Measurements Metrics: Visitors, Bounce, Sign ups, Conversions(Trial to paid), e-mail CTR & forwards Tools: Google Analytics, Kissmetrics, Traffic monitoring(UTM codes), campaign specific landing pages Product Adding more language capability based on traffic analysis Collect currently enables surveying offline users, an online survey interface(like typeform) could help in some use cases Operations