Centre Parcs, March 2011 - Guerilla and Web Marketing, March 2011
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The document discusses the evolution of guerrilla e-marketing, highlighting the significant online market opportunities and trends such as social networks, video marketing, and blogging. It emphasizes the importance of utilizing platforms like Facebook and LinkedIn for professional networking, as well as the potential benefits of viral marketing and app development. Additionally, it suggests that despite emerging technologies, traditional methods like email marketing still hold value in contemporary marketing strategies.
Centre Parcs, March 2011 - Guerilla and Web Marketing, March 2011
- 1. Guerrilla e-marketing Join the r-evolution www.businesslink.gov.uk/southwest/eventspresentations 1
- 2. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 2
- 3. World Wide Web – Reality Check www.businesslink.gov.uk/southwest/eventspresentations 3
- 4. World Wide Web – Reality Check Vast Market Opportunity www.businesslink.gov.uk/southwest/eventspresentations 4
- 5. World Wide Web – Reality Check 6.5 bn Global Population 1.5 bn – Global Internet Population 46m – UK Internet Population www.businesslink.gov.uk/southwest/eventspresentations 5
- 6. World Wide Web – Reality Check Lots of money spent online www.businesslink.gov.uk/southwest/eventspresentations 6
- 7. World Wide Web – Reality Check 2010 – UK £121bn Business to Consumer £240bn Business to Business www.businesslink.gov.uk/southwest/eventspresentations 7
- 8. • World Wide Web – Reality Check 140 120 121 100 80 88 60 64.3 £ Bn 40 46.6 29.8 20 20.4 0 2005 2006 2007 2008 2009 2010 Source IMRG www.businesslink.gov.uk/southwest/eventspresentations 8
- 9. World Wide Web – Reality Check New ways of working means People spend more and more time online www.businesslink.gov.uk/southwest/eventspresentations 9
- 10. World Wide Web – Reality Check PC Laptop Netbook iPad iPhone Smart Phone WiFi 3G 4G www.businesslink.gov.uk/southwest/eventspresentations 10
- 11. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 11
- 14. Online Networks – Why • Stay in touch with existing clients • Reach out to new audiences and markets • Better understanding of related markets • Relative low cost of entry • Possible high return www.businesslink.gov.uk/southwest/eventspresentations 14
- 16. Social Networks Social Media is the No. 1 online activity www.businesslink.gov.uk/southwest/eventspresentations 16
- 17. Social Networks 2/3rds of the Global Internet population visit Social Networks www.businesslink.gov.uk/southwest/eventspresentations 17
- 18. Social Networks 10% of all internet time is spent on Social Networks www.businesslink.gov.uk/southwest/eventspresentations 18
- 19. Social Networks www.facebook.com www.businesslink.gov.uk/southwest/eventspresentations 19
- 20. Facebook If Facebook was a country it would be 1/ China 2/ India 3/ Facebook 4/ USA www.businesslink.gov.uk/southwest/eventspresentations 20
- 21. Facebook Adds 1/2m users every day www.businesslink.gov.uk/southwest/eventspresentations 21
- 22. Facebook 5bn minutes spent on Facebook EVERY day www.businesslink.gov.uk/southwest/eventspresentations 22
- 23. Facebook 1bn • web links • news stories • blog posts shared each week www.businesslink.gov.uk/southwest/eventspresentations 23
- 24. Facebook Facebook now has a greater share of the internet than www.businesslink.gov.uk/southwest/eventspresentations 24
- 25. Facebook 3 Types of presence • Profile – personal • Page – for businesses • Groups - for anyone Each has unique benefits and negatives. Research to ensure you choose what’s best for you. www.businesslink.gov.uk/southwest/eventspresentations 25
- 26. Facebook – Advertising • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedback www.businesslink.gov.uk/southwest/eventspresentations 26
- 28. Linkedin – Networking for Professionals www.businesslink.gov.uk/southwest/eventspresentations 28
- 29. Linkedin – Networking for Professionals 90 million registered professional users in more than 200 countries www.businesslink.gov.uk/southwest/eventspresentations 29
- 30. Linkedin – Networking for Professionals More than 50% located outside of the USA www.businesslink.gov.uk/southwest/eventspresentations 30
- 31. Linkedin – Networking for Professionals More than 1m companies have a Linkedin Company Page www.businesslink.gov.uk/southwest/eventspresentations 31
- 32. Linkedin – Networking for Professionals Adds 1m new members every 12 days www.businesslink.gov.uk/southwest/eventspresentations 32
- 33. Linkedin – Networking for Professionals More than 2bn people searches in 2010 www.businesslink.gov.uk/southwest/eventspresentations 33
- 34. Linkedin – Profile Personal Profile Company Profile www.businesslink.gov.uk/southwest/eventspresentations 34
- 35. Linkedin – Advertise • Targeted • Either Cost per Click or Cost per 1,000 impressions • Measurable • Controllable • Daily Budget • Scheduling • Test, Measure, Feedback www.businesslink.gov.uk/southwest/eventspresentations 35
- 36. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 36
- 38. Viral Marketing – How & Why • Get other people to do your marketing for you • It’s free • Give them something in return if possible www.businesslink.gov.uk/southwest/eventspresentations 38
- 39. Viral Marketing – How & Why 20 20 x 20 400 400 x 20 8000 8000 x 20 160,000 160,000 x 20 3.2m www.businesslink.gov.uk/southwest/eventspresentations 39
- 40. Viral Marketing – How & Why The Thresher ‘Virus’ www.businesslink.gov.uk/southwest/eventspresentations 40
- 41. Viral Marketing – How & Why • Discount Voucher intended for Suppliers and their Friends • Circulated via chat-rooms, blogs and email 800,000 times www.businesslink.gov.uk/southwest/eventspresentations 41
- 42. Viral Marketing – How & Why • Created queues outside stores • National TV news coverage • National Radio coverage • National Print news coverage • Generated a rumoured £15m T/O www.businesslink.gov.uk/southwest/eventspresentations 42
- 43. Viral Marketing -How • Refer a friend • Competitions • Video www.businesslink.gov.uk/southwest/eventspresentations 43
- 44. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 44
- 46. Video Marketing 2nd most searched site on the internet www.businesslink.gov.uk/southwest/eventspresentations 46
- 47. Video Marketing 2bn videos watched every day www.businesslink.gov.uk/southwest/eventspresentations 47
- 48. Video Marketing 24 hours of new content uploaded every minute www.businesslink.gov.uk/southwest/eventspresentations 48
- 49. Video Marketing Average person spends 15 minutes on YouTube every day www.businesslink.gov.uk/southwest/eventspresentations 49
- 50. Video Marketing 70% of YouTube activity takes place outside of the USA www.businesslink.gov.uk/southwest/eventspresentations 50
- 51. Video Marketing YouTube clips now incorporated in Google Search results www.businesslink.gov.uk/southwest/eventspresentations 51
- 52. Video Marketing Your Video • Outsource to Video Production Company • DIY www.businesslink.gov.uk/southwest/eventspresentations 52
- 53. Video Marketing Your Video www.businesslink.gov.uk/southwest/eventspresentations 53
- 54. Video Marketing Your Video www.businesslink.gov.uk/southwest/eventspresentations 54
- 55. Video Marketing Your Video • Look for an angle • Look for the competition • Get a feel for YouTube • Think how else it could be used www.businesslink.gov.uk/southwest/eventspresentations 55
- 56. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 56
- 58. Blogging – Why • An easy way to update latest news • An informal way of communicating • Helps with the search engine position of your website • Opens your business to a wider audience • Helps keep your clients updated www.businesslink.gov.uk/southwest/eventspresentations 58
- 59. Blogging – When When you have something to sell When you have something new to offer When something changes When you have some news When you have something to say www.businesslink.gov.uk/southwest/eventspresentations 59
- 60. Blogging – Where www.blogger.com www.wordpress.com www.businesslink.gov.uk/southwest/eventspresentations 60
- 61. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 61
- 64. Twitter – Who 185m Businesses and Individuals International companies Informational Services Cisco Nasa IBM Respected News Services Marketing Donut Dell BBC Startup Donut CNN Daily Telegraph Bath Chronicle Celebrities Demi Moore Oprah Small Businesses Stephen Fry William Grant – FoxGrant Jonathan Ross Warren Cass – Business Scene Britney Spears Lindsay Smith – Team Pixie Fiona Davies – Flame Interiors Anthony Lloyd – Fallowfields Hotel Neil Ryder – If Only Bryony Thomas – Clear Thought Consulting www.businesslink.gov.uk/southwest/eventspresentations 64
- 65. Twitter – Why • Easy to use • Easy way to keep in touch • A way to reach potentially large market • Short sharp communication tool www.businesslink.gov.uk/southwest/eventspresentations 65
- 66. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 66
- 68. Apps • Great for brand awareness • Great for “going viral” • Brand visibility every time someone uses their Mobile • Can cost as little as £5,000 to develop • Even a bad app is downloaded 100,000 times www.businesslink.gov.uk/southwest/eventspresentations 68
- 69. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 69
- 70. What’s on the Horizon? www.businesslink.gov.uk/southwest/eventspresentations 70
- 72. An explosion in GPS enabled devices One thing in common www.businesslink.gov.uk/southwest/eventspresentations 72
- 79. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 79
- 80. Old Hat – but still relevant www.businesslink.gov.uk/southwest/eventspresentations 80
- 82. Probably the greatest marketing opportunity known! www.businesslink.gov.uk/southwest/eventspresentations 82
- 84. Agenda • The Web – Reality Check • Networking - Online • Going Viral • Video Marketing • Blogging • Twitter • Apps • On the Horizon • Old Hat www.businesslink.gov.uk/southwest/eventspresentations 84
- 85. Thank You Andy Poulton Business Link M: 07966 547146 E: [email protected] www.businesslink.gov.uk/southwest/eventspresentations 85