Guillaume Thibaux - Can we win the fight against performance bottlenecks? Lessons learned while monitoring 350 Magento stores.
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The Meet Magento Milan conference highlighted the importance of speed in optimizing Magento stores, citing significant increases in conversion rates and user engagement as a result of faster page load times. It discussed the technical and organizational complexities brands face in achieving optimal speed and presented various metrics to evaluate performance intelligence and identify bottlenecks. The conference featured case studies demonstrating the correlation between speed improvements and revenue growth across ecommerce platforms.
Guillaume Thibaux - Can we win the fight against performance bottlenecks? Lessons learned while monitoring 350 Magento stores.
- 2. Meet Magento Milan Conference #MLIT2016 A word about Parisian startup fast growth since 2012 SaaS app dedicated to Magento’s Performance
- 4. Meet Magento Milan Conference #MLIT2016 The ETAM Optimization Top 5 Magento FR 200M+ pv/year 1.2s 500ms 4.4 years Waiting time saved:
- 5. Meet Magento Milan Conference #MLIT2016 The ETAM Optimization After optimization: +28% pages views / session +21% time spent / visit +20% conversion rate ! Top 5 Magento FR 200M+ pv/year 1.2s 500ms
- 6. Meet Magento Milan Conference #MLIT2016 Internet giants LOVE speed +20% revenue on AD banners +1% revenue (for each 100ms !) +9% traffic - 500ms - 100ms - 400ms
- 7. Meet Magento Milan Conference #MLIT2016 Magento stores using Quanta +27% conversion +15% conversion +20% conversion - 2 seconds - 1.2 seconds - 700ms
- 8. Meet Magento Milan Conference #MLIT2016 Additional benefits of speed Brand Image Handling peak hours SEO / SEM User experience Engagement metrics
- 9. Meet Magento Milan Conference #MLIT2016 Average Page Load Time with Magento Average of TOP 200 Page load time ? 100 msRecommended time to maximize conversion
- 10. Meet Magento Milan Conference #MLIT2016 Average Page Load Time with Magento Average of TOP 200 Recommended time to maximize conversion 490 ms 100 ms Page load time
- 11. Meet Magento Milan Conference #MLIT2016 WHY ARE BRANDS STRUGGLING WITH SPEED?
- 12. Meet Magento Milan Conference #MLIT2016 A technical and organizational complexity PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform
- 13. Meet Magento Milan Conference #MLIT2016 A technical and organizational complexity PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Web team
- 14. Meet Magento Milan Conference #MLIT2016 A technical and organizational complexity PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Web team System team
- 15. Meet Magento Milan Conference #MLIT2016 A technical and organizational complexity PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Web team System team Network team
- 16. Meet Magento Milan Conference #MLIT2016 A technical and organizational complexity PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Web team System team Network team Brand
- 17. Meet Magento Milan Conference #MLIT2016 PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform A technical and organizational complexity Web team System team Network team Brand
- 18. Meet Magento Milan Conference #MLIT2016 PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform A technical and organizational complexity Web team System team Network team Brand? ? ? ?
- 19. Meet Magento Milan Conference #MLIT2016 A UNIQUE KPI TO RULE THEM ALL
- 20. Meet Magento Milan Conference #MLIT2016 Performance Intelligence PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform
- 21. Meet Magento Milan Conference #MLIT2016 Network team Performance Intelligence PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP VarnishLinux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Performance Intelligence Data Brand Web team System team
- 22. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 1 What’s the average Infrastructure Cost for 1 Click on your site? PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $ SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP Varnish Linux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Performance Intelligence Data
- 23. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 1 What’s the average Infrastructure Cost for 1 Click on your site? PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $ SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP Varnish Linux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Performance Intelligence DataCPU
- 24. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 1 What’s the average Infrastructure Cost for 1 Click on your site? PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $ SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP Varnish Linux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Performance Intelligence DataCPU Pageviews
- 25. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 1 = ICC (Infrastructure Cost per Click) What’s the average Infrastructure Cost for 1 Click on your site? CPU Pageviews Anomaly
- 26. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 2 How to correlate an anomaly in production with a store event? Spike Cache Flush
- 27. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 2 How to correlate an anomaly in production with a store event? Hardware events : RAID failures, DISK I/Os
- 28. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 2 How to correlate an anomaly in production with a store event?
- 29. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 3 How to check your cache system efficiency ? Seems obvious, but first : use CACHE - BlockCache (Magento) - FullPageCache (Magento EE) - Opcode Cache (PHP) - Varnish (Proxy cache) Code Code Server Server/network Perf. Int.Then, CONTROL your cache policy
- 30. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 3 How to check your cache system efficiency ? PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $ SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP Varnish Linux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Performance Intelligence Data
- 31. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 3 How to check your cache system efficiency ? PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $ SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP Varnish Linux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Performance Intelligence Data
- 32. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 3 How to check your cache system efficiency ?
- 33. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 3 How to check your cache system efficiency ? Cache OK Cache NOK Magento time Server time
- 34. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 4 How can I find the biggest bottleneck in my store? PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $ SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP Varnish Linux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Performance Intelligence Data
- 35. Meet Magento Milan Conference #MLIT2016 Performance Intelligence example 4 How can I find the biggest bottleneck in my store? PeeringCDN Switch Datacenter Firewall Loadbalancer Orders $ SSL Database schema MySQL SSD Nginx Products Magento Visits Inventory Apache PHP Varnish Linux Packages Kernel Lib Zend Xen VM Hardware Raid VMware ESXi Payment plateform Performance Intelligence Data Profiling
- 36. Meet Magento Milan Conference #MLIT2016 Performance Intelligence Example 3 : How can I find the biggest bottleneck in my store?One single block of code can take 85% of total page load time so let’s search for bottlenecks!
- 37. Meet Magento Milan Conference #MLIT2016 Do you want to join the “optimize Magento” effort ?
- 38. Meet Magento Milan Conference #MLIT2016 Thank you Twitter: @gthibaux LinkedIn: fr.linkedin.com/in/thibaux Email: [email protected]