Hackers guide to UX
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This document, 'The Hacker's Guide to UX' by Danny Bluestone, outlines the principles, tactics, and lean approach to user experience (UX) design. It emphasizes the importance of understanding user needs, applying a systematic design process, and integrating brand strategy into UX. The guide also provides insights on leveraging technology and methods for effective user research and prototyping.
Hackers guide to UX
- 1. The hackers guide to UX v0101 Danny Bluestone - September 2015
- 2. • About • The world we live in • The lean approach • What is UX • Overarching principles • Tactics TODAY…
- 3. The hackers guide to UX Danny Bluestone - September 2015 Hello. We are
- 6. The world we live in 1
- 7. Google sets AI standards Apple sets UI standards THE WORLD WE LIVE IN
- 8. Amazon sets shopping standards Facebook sets social standards THE WORLD WE LIVE IN
- 9. WEARABLES http://smartiplex.com/2014/09/09/technology-life/ Would you be interested in wearing a sensor device assuming it was from a brand?
- 10. FRAMING UX
- 12. http://seriesf.com/post/117010627556/eric-ries-takes-page-from-tim-ferriss-begins The Lean startup method is not about cost, its about speed Eric Ries, The Lean Startup
- 16. PROBLEM Ethnography to research customer problems and find opportunities. What will be the triggers and motivations? LEAN CANVAS SOLUTION Start with task tables and move into prototypes. Bake in ‘shareability’ and distribution in from outset Consideration: Alternatives and mental models KEY METRICS Put customer satisfaction at the core and think about the KPIs you will use UVP Make sure your UVP is clear within your messaging and brand strategy. Can you build in superior connection tools? Consideration: Education curve, brand awareness as well as retention. CHANNELS Which channels will you use and why, think about availability, consistency and seamlessness UNFAIR ADVANTAGE Your brand’s infrastructure, personalisation and your psychological ‘hook model’ CUSTOMER SEGMENTS List your personas and verify them with real people. Use your personas to inform your designs. CYBER-DUCK LTD Consideration: Early adopters, different generations, rewards COST STRUCTURE From a UX perspective, plan the importance of ongoing design, usability reviews, CRO, quality assurance and organic marketing. Is there a way to crowd source features and content? Can you create a tribe of early adopters within your CRM? REVENUE STREAMS How can you build in co-efficient revenue models to minimise advertising costs? Think about how you can increase user retention and ‘bake’ in reward models as well as upselling and partnerships. Through a UX lens
- 17. What is UX 2
- 18. The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use. According to Wikipedia
- 19. UX IS NOT UI Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design Strategy User centred design Ethnography Use case analysis Stakeholder interviews Feature audits User interviews Usability plans Data analysis Persona driven design Task analysis Information architecture Prototyping Wireframing Usability studies Graphics Iconography Interface design Visual design HOW UX HAS BEEN VIEWED (“THE WHAT”) HOW UX NEEDS TO BE VIEWED (“THE WHY”)
- 22. TECHNOLOGY • IoT - The Internet of Things is a precursor of fashion technology. • Innovation - Miniaturisation of sensors (e.g. GPS, NFC, accelerometer), temperature, pressure, magnetometer, microphone and even chemical sensors. • Limitations - Batteries, healthcare approval, regulations, different demographics.
- 23. DESIGN A SYSTEM ‘NOT A DESTINATION’ When designing a product, think about the ‘entire system’, not just a ‘destination’ (e.g. app).
- 24. BRAND STRATEGY • Essence - The brand essence and values need to tie into the manifestation of the UX (e.g. Amazon smile, customer is always put first). • Names - Descriptive names are loved by search engines whereas distinctive names are favoured by trademark lawyers. • Visual aspect - “What is beautiful is usable”, invest in your art direction. • Originality- Make sure your visual language, photography, videos and icons are authentic and unique.
- 25. http://www.thevisibilityproject.com/2014/12/31/this-music-video-brings-maya-angelous-final-project-to-life/ I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. Maya Angelou, Artist and activist
- 26. Tactics 4
- 27. SYSTEM MAPPING TOOL To create system, sitemaps and app maps http://quirktools.com/smaps
- 28. SKETCH A visual design tool http://bohemiancoding.com/sketch/
- 29. MARVEL APP Quickly produce interactive prototypes with no coding https://marvelapp.com
- 30. UX RESEARCH Conduct online usability testing with verify app http://verifyapp.com/tour
- 31. Take aways 5
- 32. CONCLUSION • Use comics to create user scenarios while working on the lean canvass • Get sketching as soon as you can, start with the most ridiculous ideas • Start branding and growth strategy from the outset and ‘bake it in’ to the UX • Prototype early and do field research • Your pitches will need to show what the ‘experience’ is about
- 33. Thank you We help brands run UX workshops and hackathons, get in touch for more info: @danny_bluestone @cyberduck_uk www.slideshare.net/mesibot