Hacking Your Personal Brand with Klout
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The document discusses personal branding and strategies for enhancing one's online presence using Klout, a social media measurement tool. It covers the importance of personal branding, effective practices for utilizing various social media platforms, and tips for engaging with audiences. Additionally, it provides insights into tools that can assist in building and managing a personal brand, emphasizing that successful branding takes time and effort.
Hacking Your Personal Brand with Klout
- 1. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Hacking Your Personal Brand with Klout Todd Burgess Social Media Guy, Android App Developer & Cat Lover [email protected] Twitter: @tburgess57
- 2. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Bit About Me Degree in Computer Science Worked as a software engineer in Silicon Valley Worked as a Funeral Director Spending most of my time working with social media Devoting most of my time lately to Android app and Android Wear Development Been online since 1990
- 3. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout What's My Score – Android Klout App
- 4. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Outline 1) Introduce some Definitons 2) Introduce Klout 3) Hacking Your Social Networks 4) Social Media Practises to Build a Brand 5) Some Tools to Help Build Your Brand 6) Demos 7) Questions
- 5. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Personal Branding Personal branding is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values. The end goal is that the personal brand that you develop will build your reputation and help you to grow your network in a way that interests others. They will then seek you out for your knowledge and expertise. Source: about.com http://marketing.about.com/od/marketingglossary/g/definition-of-personal-branding.htm
- 6. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Personal Branding in a Nutshell What You are Known For What Can You Contribute
- 7. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout What is Hacking Things you do to not only get noticed but resonate
- 8. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Klout 1)social media measurement tool 2)measures your engagement and interactions (likes, shares, comments) on social media and how others interact with you 3)By measuring these interactions across various networks you are assigned a score out of 100
- 9. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Klout Scores Will fluctuate Higher scores are harder to increase People's love of Klout depends on their score Average Klout score is 40 Scores 63 and higher are top 5%
- 10. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout How Does Klout Work Give Klout access to your social media networks and it uses the APIs to assess and measure
- 11. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Social Media Metrics Measure Social Media Performance and outcomes Most metrics designed for brands Individuals typically focus on vanity metrics like follower counts Are you doing it right?
- 12. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Why Klout? It is a starting point Many use it as a reference
- 13. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Social Media Networks Measured Facebook Twitter Google Plus LinkedIn Instagram Klout Foursquare
- 14. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Facebook 20% of friends will see your posts Brand pages will see even less Priority goes to paid posts Second is posts most engaged and commented on
- 15. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Hack Facebook Get engagement with funny and cute content Getting people to like your content increases reach Use birthdays to expand your audience
- 16. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Twitter Level playing field Tweets have short life Easier to get your message out there
- 17. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Hack Twitter Use Twitter Lists with awesome names Use hashtags Participate in Twitter Chats Don't worry about your follower count
- 18. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Instagram Great place for pictures (and video) Popular with a wide demographic range Most popular visual medium
- 19. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Hack Instagram Use hashtags (maximum is 30) Preference is for more natural photos as opposed to Photoshopped images Instagram users are forgiving of poor quality
- 20. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Google Plus aka Google+ G+ is the glue that unites the Google experience Great for SEO Loyal following
- 21. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Hacking Google Plus Use communities Feed your network Use hashtags Check out What's Hot/Explore for content to share across other networks
- 22. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Best Practises Social Media Personal Branding Best Practises
- 23. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Best Practise Number 1 Your personal brand on social media is not about you. It is about what you are doing for others
- 24. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout What Does it Mean Share Mention Say good things about others Help other people's social media efforts
- 25. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Best Practise Number 2 If you can't create, curate
- 26. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout What Does it Mean Be known as the person who knows where to go Use the social media share buttons on articles Only share the stuff you like Make comments on the stuff you share
- 27. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Best Practise Number 3 Connect your social media networks and share content across your networks
- 28. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout What Does it Mean If your tool allows you to publish across networks then do it (Wordpress, Instagram) Utilize cross promotion to drive traffic to other networks
- 29. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Best Practise Number 4 Start a blog
- 30. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout What Does it Mean Use a blog to create content, show off your knowledge and create some authority
- 31. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Best Practise Number 5 Just don't use hashtags. Use them wisely
- 32. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout What Does it Mean Use hashtags that are popular, current and trending Research what hashtags are popular on the platform
- 33. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Third Party Tools Take advantage of third party tools that will enhance your ability to curate, follow and engage
- 34. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Curation Tools Klout http://www.klout.com Buffer http://www.bufferapp.com Paper.li http://paper.li Etc.
- 35. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Enagement Tools Klout http://www.klout.com Tags4Likes http://www.tagsforlikes.com/ Commun.it http://commun.it/ Empire Avenue http://www.empireavenue.com/
- 36. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Social Media Managment Tools Hootsuite https://hootsuite.com/ Tweetdeck https://tweetdeck.twitter.com/
- 37. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Building a Personal Brand Takes time. There are no shortcuts Fake it till you make it Use social media like no one is watching Never appear desperate Don't buy followers
- 38. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout Reccomended Reading Klout Matters Gina Karr & Terry Brock Think Like a Rock Star Mack Collier
- 39. Hacking Your Personal Brand With Klout @tburgess57 http://bit.ly/hackklout In Conclusion Best of luck Go out and change the world If you can't change the world adopt a cat Follow me on Twitter: @tburgess57