This document discusses water footprinting and provides examples of water footprint assessments that have been conducted. It begins by outlining the motivation for assessing water footprints, including issues like water scarcity, population growth, and sustainability and reputational risks for businesses. The document then presents water footprint data for Mexican beer production, showing that 36% of water use is for crops and 16% is for packaging. Case studies of the water footprint of urban water consumption in Mexico and standards like ISO 14046 for water footprinting are also summarized. The document concludes by noting the benefits of water footprinting include objective assessment of water impacts, identifying reduction opportunities, and meeting customer expectations of environmental responsibility.