Hammersmith - Get listed on local directories .pdf
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Are you looking to get more customers and be found online? Local directories are a great way to reach people outside of your network and grow your business organically. Our presenter Theo Ruby will go through the process of finding the most relevant and worthwhile business directories to be listed on. Not only will it help your SEO with verified backlinks to your website but it will help your business to become more visible with people outside of your network. It’s one of the most cost effective forms of marketing and all of the directories we will discuss are free to use and help to grow your online presence. He is an expert in helping businesses to build their online presence through websites, SEO and digital marketing campaigns that improve website conversions and customer retention. Here is what you are going to learn during the session: - The importance of being listed on local directories - The top 5 directories that every small business should have on their list - How to claim, verify and update your business listings - How to highlight your USP and create a compelling bio for your business - Time saving techniques to get listed on multiple leading directories in minutes
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Our presenter Theo Ruby will walk you through everything you need to know to get the most from Google, Social Media and even local events. We’ll go through the setup and benefits of Google business and how you can be found locally including showcasing your best products. Then we’ll look at social media and the do’s and don’ts for growing an audience and building a loyal community around your creative business.
We may also have a special guest with years of experience in supporting creative businesses in West London!! (Full details to come soon….)
He is an expert in helping businesses to build their online presence through websites, SEO and digital marketing campaigns that improve website conversions and customer retention.
Here is what you are going to learn during the session:
- How Google Business can be used to get new customers
- Simple ways to add your products to Google Business
- Social media tips to promote your business and save time and energy
- How to build an audience on social media by creating helpful videos and content
- Getting new business from local events, expos and fairs to boost your sales
Register today to secure your place and get ahead with your marketing. PLUS we’ll have a Q&A session with two marketing experts to help you straight away!
SEO Improvements - The top 3 things you should do to rank higher on Google 
SEO Improvements - The top 3 things you should do to rank higher on Google TheoRuby Are you looking to get higher on Google? Do you have a working website but find it hard to get it to appear in search results and stand up against the competition?
Our presenter Theo Ruby will walk you through everything you need to know to get the most from your website. We’ll go through the basics of On-page optimisation and simple ways to make sure your website is ready to be on the first page. Then we’ll cover the importance of website speed and free tools that you can use easily to make sure your images are correctly sized and your site is running at full speed.
He is an expert in helping businesses to build their online presence through websites, SEO and digital marketing campaigns that improve website conversions and customer retention.
Here is what you are going to learn during the session:
- How to use use free plugins to make your website Google ready.
- The importance of a ‘focus keyword’ per page and how to create one.
- Quick ways to personalise your search result by having a clear title and description
- How to resize and compress your images for your website in under a minute.
- SIte speed, why it matters and a free tool to give your website a boost
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Social Media Scheduling Tips and Practical Workshop TheoRuby Social Media Scheduling Practical Workshop – Boost productivity and grow your brand online
Do you find yourself spending too much time creating content for social media and posting across all of your different channels? Have you thought about scheduling your core posts in advance to get the most impact with minimal wasted energy?
Our presenter will show you how to set up and start using a free scheduling tool to manage your social media marketing. You will have the opportunity to create 4 weeks’ worth of posts for your business across your key social media channels.
Here is what you are going to learn (and do) during the session:
The basics – get setup and link your top 3 accounts.
Start your posting calendar – be productive and save time.
How to source royalty-free images for your business.
How to design a simple branded image to make your posts stand out.
The importance of scheduling on specific days and times for engagement.
How to edit your posts after they have been scheduled for maximum flexibility.
How to maximise your reach on social media by engaging and reposting.
Social Media Tips - How to Post Effectively and Engage a Wider Audienc eon Fa...
Social Media Tips - How to Post Effectively and Engage a Wider Audienc eon Fa...TheoRuby Are you looking to boost your presence on Facebook and drive more traffic to your website? Do you want to find new groups, pages, and communities to connect with and make social media work harder for you?
Discover new local groups to reach new customers and potential partners. Learn the best ways to maximise your post reach, get likes, shares and comments to make you stand out on Facebook.
Here is what you are going to learn during the session:
How to write a post that resonates with your audience
How to identify useful Facebook groups and pages that support your business
The importance of building your network on social media and connecting with the leaders in your niche
Free ways to grow your audience without the use of paid ads
The benefits of creating your own events to build your reach
Social Media Scheduling - Save Time & Engage Your Audience 
Social Media Scheduling - Save Time & Engage Your Audience TheoRuby Do you want a simple, effective social media tool that builds momentum and gives you free time to engage with your audience?
Are you finding it hard to manage your social media channels or forgetting to post?
Theo Ruby Marketing will show you how to set up a free scheduling tool to manage your social media effortlessly. He will give you an insight into his own social media marketing and you’ll learn first-hand how to create a post, design a branded image and much more.
Here is what you are going to learn during the session:
How to get started with a free social media scheduling platform and link 3 of your accounts. More accounts can be linked to a paid account.
How to create a post designed to engage your audience with a branded image, statement, action and relevant hashtags.
How to organise your posts in a calendar and move them around as needed to suit your business.
How to edit your posts once they are scheduled and simply change the day, time or order of posts.
Which channels are best for your business and identify new opportunities to grow your audience.
Understand the importance of engaging with customers and how you can expand your reach.
Creating content for your small business 
Creating content for your small business TheoRuby Do you want to drive more traffic to your website? Do you find it hard or time consuming to create content for your website and are looking for some help building your own blog or resource page?
I will walk you through the steps to create a simple and valuable content plan to attract website visitors. I have helped businesses to build their online presence through websites, SEO and digital marketing campaigns to improve their website conversions and customer retention.
Here is what you are going to learn during the session:
How to find out what your customers are searching for
How to know which types of content you should be creating for your audience and build a plan to keep you on track
How to maximise the reach of your content to drive the most traffic possible to your website
How to overcome a lack of inspiration and create valuable content throughout the year
SEO For Blogging - How to Grow Your Private Practice Through Content 
SEO For Blogging - How to Grow Your Private Practice Through Content TheoRuby Search Engine Optimisation (SEO) is a cornerstone of digital marketing allowing you to be found organically on Google (and other search engines such as Bing / Yandex / DuckDuckGo)
Email [email protected] if you have any questions.
This series will feature WordPress websites but the same techniques can be applied to WIX, Squarespace and other website builders
TOP TIP: Focus on the user experience!!
Build Your Own Marketing Funnel 
Build Your Own Marketing Funnel TheoRuby A Marketing Funnel is a theoretical model that shows a customers’ journey towards the purchase of a good or service. The funnel illustrates 5 stages including Plan, Reach, Act, Convert, and Engage
How to drive customers to your website - Richmond Creatives 
How to drive customers to your website - Richmond Creatives TheoRuby “How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Power Hour 20 | Understanding the Power of Content 
Power Hour 20 | Understanding the Power of Content TheoRuby “Content is King” is a term that is thrown around a lot and I’m sure you all know the importance of having regular, impactful content as part of your marketing strategy. However, most businesses create the occasional blog and schedule a few Facebook posts and hope for the best.
After going through the steps required to create a long-lasting content strategy, we will look at some real life examples and discuss best practice approaches that convert leads into customers.
In this session we will discuss:
1) The types of content available and how to come up with new ideas
2) Differences between content for your website and social media
3) How to repurpose your content for maximum impact
4) Optimising content for SEO to help drive new visitors to your website
5) Updating content on a semi-regular basis to keep it working for you for years to come
Struggling with content for your own website? Book a free 60 minute WordPress focus session by emailing [email protected] (new contacts only)
Look out for our full Content guide coming soon as part of the Bitesize Marketing Guides
5 Top SEO Tips for Therapists 
5 Top SEO Tips for Therapists TheoRuby Special Event for Therapists:
This session is designed to help therapists and councillors improve their SEO and attract new clients.
Getting Started with Google
Google Business, Google Analytics, Search Console
On-Page SEO
Plugins, Title, Meta, H1 tags, Images, Speed
SEO Analysis
Create your own SEO audit and understanding the results
Keywords
Understanding keywords and how they affect search results
Content
Creating unique content with long-tail keywords
Find out more by visiting www.theoruby.com/therapy
Power Hour 17 | Demystifying Finance for Freelancers and Sole Traders 
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We all recognise that ‘time is money’ but when you’re under pressure to deliver and you have to do it all, it’s easy to lose focus. You can’t see the wood for the trees! Sound familiar – this session will provide you with some insights and some tips to stay in control of your finances, know whether you’re doing well or badly and pay the right amount of tax.
By following some simple steps, you will be better placed to make your finances work for you and not the other way round. Say goodbye to working all the hours you can only to be told 3, 6 or even 12 months later by your accountant that you didn’t make enough money or that you have a tax bill you weren’t expecting!
This session will help you to understand:
1. Context | Why is finance important and what you need to focus on
2. Purpose | Link your finances to your goals
3. Success | Define what success means for you
4. Plan | Map out the performance you want
5. Focus | Ensure that you do the things that contribute to your success
6. Measure | Keep track of the right things
7. Review | Monitor results and take appropriate action to achieve your goals
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...
Power Hour 15 | 7 Steps to Grow Your Network on LinkedIn with Celia The Queen...TheoRuby This document provides 7 steps to grow your LinkedIn network: 1) Update your basic profile info; 2) Create an engaging About section; 3) Include keywords throughout your profile; 4) Add existing contacts to grow your network; 5) Use advanced search to connect with others in your network; 6) Create posts and articles to increase organic reach; 7) Turn on LinkedIn Nearby to connect at live events. It also recommends dedicating monthly time to network building.
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Presentation power hour 14 how to drive customers to your website TheoRuby “How do I get customers to visit my website?” is the most common question we are asked by SMEs, so each action below is designed take you through the entire process from start to finish:
Setup | Learn how to set up intelligent tracking tools (Google Analytics, Console & CRMs)
Understand | Discover customer touchpoints and how to stand out from the crowd
Prepare | Ensure all marketing channels/lead magnets are consistent and in-line with core values
Attract | Create a compelling story that offers real value to the target audience
Nurture | Build long-lasting relationships and repeat customers
Review | Monitor results and adjust campaigns to maximise effectiveness
Power hour 9 | Trello - Stay focused and organise your day
Power hour 9 | Trello - Stay focused and organise your dayTheoRuby Trello is a post-it note style organisation board that syncs across all of your devices and includes countless features to help you throughout your daily life.
Power Hour 9 will teach you how to use Trello effectively for your business. Starting with the basics of how to create a card and store it safely and then dive into new features to let it work harder for you by syncing with other apps and some automation hacks.
It’s minimalistic and simple structure makes it great for beginners but it’s flexible enough to support a medium sized business with thousands of balls in the air. Take control of your own projects, save time and capture information in an organised way to ahead of the competition!
What can Trello do for your business?
• Task management – Easily track and prioritise every task that comes your way
• Capture - Store important information and find it easily when you need it.
• Collaborate – Share tasks and to-do lists with clients, co-worker’s and partners.
• Google Integration – Seamlesly integration with Chrome to create cards on the go
• Media – Attach Video, Photo and links directly into your Board for fast access.
• Reminders – Set due dates and flag milestones in your calendar.
• Automation –Set up guided 1 click macros to save time
• Power-Up – Advanced users can use power-ups to work with over 250 apps
If you are unable to make the session then please register for the email updates and I’ll send you the highlights as soon as they are ready.
For more information please about our weekly Power Hours please visit www.theoruby.com or email [email protected].
All previous highlights can be found here www.theoruby.com/marketing-guides
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- 1. WWW.THEORUBY.COM Simplifying the process of building your business online Get listed and be found on local directories
- 2. Aim: To understand the benefits of listing on local directories, what should be included and the top directories to get your business on the map! Session Tips: 1) Don't try to rewrite the slides or memorise them! Everything will be available here tomorrow: www.theoruby.com/marketing-guides 3) If you want extra help I offer ad-hoc training and support for small businesses. 4) Always aim to think about your own business and your ideal customer! Introduction
- 3. Increased Online Visibility: Directories act as online databases, allowing potential customers to find your business easily. Improved Search Engine Optimization (SEO): Directory listings can improve your website's SEO by providing backlinks and boosting your online presence. Local Targeting: Many directories allow you to specify your business location, making it easier for local customers to find you. Enhanced Reputation: Being listed on reputable directories can enhance your business's credibility and reputation. Additional Marketing Channels: Directories offer an additional platform to promote your business and reach a wider audience. 5 Reasons to use local directories
- 4. Step 1 Who is your target audience and where will they be? Is it a reputable site or likely to be spam? Are your competitors listed there? What are the options available to you? Is it paid / free and what are the benefits? Identify Relevant Directories: Research and identify the local directories that are popular and relevant to your business niche.
- 5. Step 2 Business name Address Phone number Website URL Email address Business description Categories or industry tags Business logo or images (if required) Social media profiles (if applicable) Prepare Business Information: Gather all the necessary information about your business, including:
- 6. Step 3 Claim or Create Accounts: Visit each directory's website and either create a new account or claim an existing listing if your business is already listed.
- 7. Step 4 Complete Profile: Fill out your business profile on each directory accurately and comprehensively. Provide as much information as possible to enhance your listing's visibility and credibility.
- 8. Step 5 Verify Your Business: Some directories may require verification to ensure that you are the rightful owner of the business. This can be done through methods like phone or postcard verification.
- 9. Step 6 (combined) Optimise Your Listing: Use keywords strategically in your business description and categories/tags to optimize your listing for search engines and improve visibility. Add Images and Logo: If the directory allows, upload high-quality images and your business logo to make your listing visually appealing. Check for Consistency: Ensure that your business information (name, address, phone number) is consistent across all directories to avoid confusion and improve your local SEO.
- 10. Step 7 Encourage Reviews: Encourage satisfied customers to leave reviews on your directory listings. Positive reviews can boost your reputation and attract more customers.
- 11. Step 8 Monitor and Update: Regularly monitor your directory listings to ensure accuracy and update any changes in your business information promptly.
- 12. Top Directories
- 13. Trades Professional Services E-commerce Beauty and Healthcare Mums Local Neighbours Think about your service/product and which ones are relevant for you!! I'd suggest that every business should start with a Google Business and Bing Places listing Think!
- 14. I believe in it so much that I have created my own directory www.ealingbusinessnetwork.co.uk Ealing Business Network