2010 HAR REALTOR® Expo- Amy Smythe-Harris
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Social media allows people to connect and share information online through sites like Facebook and Twitter. Facebook allows sharing of photos, videos, and links with friends, while Twitter limits posts to 140 characters but makes content searchable. Other popular sites mentioned include Yelp for reviews, Foursquare for checking in, and WordPress for blogging. The document provides statistics on Twitter usage and tips for setting up an account, using hashtags and retweets, and ideas for social media content and engagement.
2010 HAR REALTOR® Expo- Amy Smythe-Harris
- 2. What is Social Media??A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Social networking has encouraged new ways to communicate and share information. -Wikipedia
- 4. Facebook vs. TwitterAllows you to connect, share photo albums, videos, links with people that you have friended that is all in one place- your profile pageNot limited by text to postMutual “friending” must occurMore privacy controlsNot searchableAllows you to connect, share photo albums, videos, links with people –but it is in a streamlimited to 140 characters to postFollowers can follow youLess privacySearchable
- 5. Other Social MediaReview site for all types of businessCheck-in site for all businesses allowing you to see where your friends are atWordpress.com - Blogging platform
- 6. Twitter StatisticsApril 2010-106 million users
- 7. Sending out 55 million tweets a day
- 8. 25% users areage between 35-44
- 9. Trailed by the 45-54 age
- 10. Average age -38Set up Twitter accountGo to twitter.comIt’s FREE!!!
- 11. Go to HAR.com Member PortalAdd your Twitter AccountNow your listings can be seen in the public timeline
- 13. Now Play on TwitterLearn RTLearn searchingLearn shortening URL’sLearn #- hashtagsTake a class!
- 14. More SM ideasStart BloggingSet up Google AlertsUnderstand your BrandUse Socialoomph.com
- 15. ContentHAR Agent NewsletterHAR MLS Video market reportYour member videoHAR TV –consumer seriesListings from HAR.com
- 16. Camera shy?Add Photos and Videos
- 17. Keep up to dateJoin Groups/Follow people@harmembers & @hartrepacHAR Fan PageHAR NextGen Fan PageHar.com/edu
Editor's Notes
- #4: Radio show, retweeting is key
- #5: Radio show, retweeting is key
- #6: Radio show, retweeting is key
- #7: Potrait of an average facebook user has 130 friends on their site, spends 55+minutes a day, becomes a fan of 2 pages, is invited to 3 events per month- evite is passe for me- Average age of facebook user is 44-A fundamental shift in the way we communicate
- #8: Agents tend to overpost about real estate. IF you post Real estate, make sure to follow NAR guideline & Article 12, state who you are and Broker info. Also once you set up your marketing plan then that will guide you on your privacy settings
- #9: This way you can time manage effectively, you are also not posting to people that don’t care about stuff, etc.
- #10: This can get really tricky-This is where you go to allow only certain people to see your posts-Embarrassing photos that are tagged of you-Go to Account, privacy settings, Photos and Videos of Me, click the drop down arrow key, customize, then click only me! Want to block someone, then under account, privacy setting, block list. Depending on your marketing plan, you may want to keep your search visibility open to everyone, but keep the information limited to what they can see until they have been added as your friend
- #11: This can get really tricky-This is where you go to allow only certain people to see your posts-Embarrassing photos that are tagged of you-Go to Account, privacy settings, Photos and Videos of Me, click the drop down arrow key, customize, then click only me! Want to block someone, then under account, privacy setting, block list. Depending on your marketing plan, you may want to keep your search visibility open to everyone, but keep the information limited to what they can see until they have been added as your friend
- #13: Going out to dinner! Bad post –etc… Give Disney example…why is this good? Don’t overpost-way to get kicked off FB.
- #14: The photo in your profile needs to be you-not the dog, kids, etc….That way they know who you are, casual photo is good here as long as it isn’t too casual.
- #15: Manage your time- remember average user spend 55minutes a day on FB. Choose your time limit, set your timer, and then be done