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Similar to Health promotion and social media final dec (20)
Health promotion and social media final dec
- 1. Health Promotion and Social Media: conversations in a new setting. Carolyn Der Vartanian Program Leader, Blood Watch Clinical Excellence Commission @carolyndv
- 3. What is Social Media?
- 5. “Social media is the democratisation of knowledge and information and transforming readers from content consumers to content producers. It is the shift from a broadcast mechanism, one- to-many, to a many-to-many model, rooted in conversations between authors, people and peers.” Brian Solis
- 6. http://www.webnotwar.ca/wp-content/uploads/2011/02/webolution-lasagna.png (Courtesy of Julie Leask, University of Sydney)
- 7. The world as we knew it! Content Consumers Event OBSERVERS RESEARCH JOURNALIST PAPER PEER REVIEW STORY PUBLICATION READERSHIP PUBLICATION READERSHIP
- 8. Today: Content Creators Observer Observer Observer Observer
- 9. Twitter & it’s Reach Am presenting on Social Media & Health Promotion in Sydney this morning. Please tweet back and tell me where you are from.
- 10. WHY SHOULD I BOTHER? • Why should I use social media? • How will it help me do my work? • Is it safe? • How will it help me engage with the communities that I work with? • Is it really a valid setting for health promotion?
- 11. Busting Myths! • Social media limits human interaction. • Social media is not for health professionals -we prefer face-to-face. • Social media = sitting at my desk longer. • Social media is for social stuff- not work! • I don‟t need to learn a new technology- email is enough!
- 12. Barriers What I‟m not going to talk about today: • Risks – personal and professional • Privacy – yours/ours • Confidentiality – patient-doctor, client- healthcare provider. • Resources Royal College of Nursing Australia http://www.rcna.org.au/wcm/Images/RCNA_website/Files%20f or%20upload%20and%20link/rcna_social_media_guidelines_fo r_nurses.pdf Australian Medical Association: Guidelines for Health Professionals http://ama.com.au/socialmedia
- 13. How do/can physicians use Social Media? • To treat – using social technologies as a means of providing direct patient care. • To teach - using social technologies as a means of providing a credible opinion and review of health/medical news & reports for the public. • To learn - using social technologies as a means of supporting their own life-long learning – providing a learning and decision-making resource based on the collective knowledge of their own „network‟. Brian McGowan
- 14. Applying Social Media • Examples of how social media can help with your work in health promotion and professional development Organisational approach Subject matter – relevant networks Professional use – how will it help YOU?
- 15. The Mayo Clinic Centre for Social Media • Launched June 2010 • 10 staff, 3 campuses, $1mio investment, CME! • Various channels are used to feed off each other and enhance the messages. • Internal advisory group: Head of PR, Medicine, Operations, Head of Nursing, IT and Information Mgtm, social media experts, legal representation.
- 16. You Tube channel – up to 5000 visits a week Over 200,000 “followers” on Twitter Active Facebook page 53,000 connections Dozens of blogs: Sharing Mayo Clinic, Mayo Clinic Diet, Alzheimers etc. Hundreds of Podcasts NEW: Mayo specific on-line social network platform for patients Syndicated radio show re health news “Insider” (staff) newsletter/blog PLUS: Regular PR, Advertising, Events etc.
- 17. Using YouTube to Prepare Patients Your first prosthodontics visit Your first prosthodontics visit Link: http://www.youtube.com/watch?v=1eMQPZw9lmA
- 18. Social Media for Health Promotion? Why use social media & new technology? • Social media/internet- places where people go: A unique setting for health promotion • To ensure your programs are accessible and familiar to communities you work with; • You are engaging in relevant ways; • You provide opportunities for people to control their own content & develop their health literacy; • A method for delivering behaviour change interventions. • (REF:Social Media use in Youth Health Promotion - South Australia 2011)
- 19. Health promotion on #SocMe • Examples of subject related activity ▫ I work in a public vaccination programme- who can I connect with? ▫ How can I connect with aboriginal youth on social media about smoking? Are they there?
- 23. 5,563 Likes 428 Tweets
- 28. • @IndigenousX - a different Aboriginal and/or Torres Strait Islander person tweeting from the account each week. • #iXchat weekly chat • @ATSIPHJ - The Aboriginal and Torres Strait Islander Public Health Journal • @NACCHO - national peak body representing over 150 Aboriginal Community Controlled Health Services • SYMPLUR – Healthcare hashtags http://www.symplur.com/healthcare-hashtags/ Health conferences, Twitter chats etc.
- 29. Social Media for Health Care Professionals – What else can I use it for? • Research Dissemination • Education • Networking and Collaboration • Patient Information & Care • Mobile Health (mHealth)
- 30. Research & Social Media: dissemination, recruitment, meetings • ‘Social media is slowly infiltrating the ivory tower!’ • Knowledge identification: tapping into your networks- what are they reading/ reviewing? Social bookmarking • Research dissemination: blogs, tweets, video • Recruitment- „crowdsourcing‟ e.g. Mayo Clinic – SCAD lead to research. Open Access peer-reviewed journals e.g. PLoS One – ability to make comments, measure of impact • Research collaboration – Wiki‟s, Google Docs, Drop Box etc.
- 31. Social Media & Education • SlideShare – presentations & feedback • You Tube- procedures, grand rounds, information – not just viewing video but sharing, commenting, linking... • Twitter – capacity to support learning, build on conversations outside of workshop or meeting • Podcasts – listen on the go, when it suits you.
- 33. Networking & Collaboration • LinkedIn – professional profile, professional groups • Twitter – personal & professional tweeting- crowdsourcing • Conference tweeting – additional interaction, networking • Blogs- http://meta4rn.com/ Life in The Fast Lane, • Wiki‟s, Google.Docs, DropBox (store&share files) • Skype (person to person phone/video, screen sharing, group conferences); GoToMeeting, WebEx (web conferences, on-line presentations)
- 34. Your clients/communities & Social Media • They‟re already there! Talking, posting, reviewing, sharing knowledge. • Facebook- pages, communities, support groups, public health campaigns • Blogs- 1000‟s- mental health, sexual health, refugee health, disease related, treatment related, alternative-views related- e.g. vaccination • Tweeting about health service providers and the care they receive – every hospital, every service. • After-hours connection- particularly useful for mental health services, younger people‟s health services
- 35. Where to next? • Need for multiple channels of communication and engagement • Change the way we think about education, knowledge dissemination, research and community education- beyond the pamphlet & posters! • Sign Up- stay professional - contribute!
- 36. Resources ▫ #HCSMANZ HealthCare Social Media Sunday nights ▫ “Where they hang out” Report – Social media use in Youth Health Promotion - South Australia http://www.healthpromotion.cywhs.sa.gov.au/Art icle/NewsDetail.aspx?p=16&id=91 ▫ Symplur - http://www.symplur.com/healthcare- hashtags/ ▫ Guide to Twitter - http://bcpsqc.ca/resources/social-media.html
- 37. Great Blogs! ▫ Youth Health 2.0 http://www.youthhealth20.com/ ▫ Croakey Blog http://blogs.crikey.com.au/croakey/ ▫ Mental Health Nurse blog http://meta4rn.com/ ▫ Community of Excellence– indigenous youth http://www.facebook.com/CommunityofExcellence ▫ Dr Kevin Pho http://www.kevinmd.com/blog/
Editor's Notes
- #14: Whilst this is about clinicians it’s something that probably translates to health professionals in general
- #16: I visited the Mayo Clinic in Minnesota last year as part of a study tour I undertook. I was awarded a scholarship it investigate whether social media was a valid tool for healthcare professional and organizationsWhole of organisation approach
- #18: DR Koka was spending a fair bit of time in his initial consultations with patients describing his background, who he was, where his accent was from etc! Whilst all this was important in building rapport- it was also taking up valuable diagnosis and treatment discussion time. The YouTube video is a pre-consultation information piece.
- #19: Theme/subject related examples
- #24: 5500 Facebook shares428 Re- Tweets528 comments on the blog site
- #25: Anti smoking website and campaign for young Indigenous people using animation, games and video plus a social media presence on Twitter facebook You Tube
- #30: Using it for professional development