Henry jonah pre production techniques pro-forma
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This document discusses pre-production techniques for a project creating recipe cards for the Vegetarian Society. It will likely be client financed by the Vegetarian Society as they have commissioned the project. A schedule with contingency time will be created to ensure deadlines are met despite potential issues. The team will consist of 2-4 people with roles in graphic design, photography, and editing. Legal requirements around photography releases, copyright, food labeling, and advertising standards will need to be considered.
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Henry jonah pre production techniques pro-forma
- 1. Pre-Production Techniques LO2 Henry Buckham & Jonah Adshead
- 2. Finance Self Financed Self financing is when a project’s funds are solely provided by the creator of the project. Usually this defines that money for the project comes from personal savings and income to pay for materials, equipment/location hire and printing of the final piece. A good example of a self financed project might be a photographer or artist’s trip to photograph another part of the world, but there have been cases where this kind of endeavour has been crowd funded. Employer/Client Financed This is when project funding is provided by the client, or the person or body who has commissioned the team to create the publication. This will pay for materials and hire costs as well as sourcing images and manpower. Projects that are usually client financed are typically ones that revolve around something being made for that client, better known as a commission. An example of this is the website deviantART, where several prolific artists offer commission services, where they will create artwork to the client’s spec for a fee. Kickstarter Kickstarter is a relatively new website that allows small and independent companies to crowd source funding from the public for a wide range of ventures, such as films, video games, inventions and services. It is a reliable way to also gauge interest for the particular project, as projects that do not reach the target goal do not receive any money. An example of a successfully funding a Kickstarter project was the game Wasteland 2, intended as a spiritual successor to a relatively popular 1980s PC game. It is unlikely that such a sequel would have been developed by a company due to its obscurity and age, but by having a cult and dedicated fan base the team behind the project was able to secure enough funding to develop the game.
- 3. Finance Which source of funding will be most likely for your production and why? We will likely be using funds directly provided by the client (Vegetarian Society) in order to complete this project. Because we are creating something for them, in this case, the recipe cards, The Vegetarian Society will provide us with the money needed to design, produce and print the finished product and will pay for equipment, location hire, wages and materials. Self funding will not be used here because we are directly commissioned by a client and the finished project will be intended for them. Advantages Generous amount of money with no worry of cutting into personal funds, as all money is provided by them. Guaranteed income whether or not the final product is successful. If the client likes the look of the product, we will receive the money despite what the public might think. Disadvantages The client will set all budget limits and we will have to adhere as to not overspend. We don’t have full creative reign over the design of the product. We will have to use the client’s branding and logos, and whatever else they have outlined in their specification.
- 4. Finance Explain the aspects of your production that could require finance. Several parts of our project will likely require money. Firstly, for the photography of the final products and other elements that could be used in the design, we are going to need cameras and other specific equipment. While we may be able to source our own (college has some that are able to be borrowed) it may come to the situation where we may need to purchase such equipment, like tripods and specialised lenses. Secondly, to print the final product using more specialised techniques like laminating we will need money to use a printer with this capability, as normal printers can’t usually laminate. We could either hire one out or pay for the services of a professional printer to do this task for us. We will also require money to pay for the food that will be used in the images on the cards, as well as hiring out a professional kitchen (if we decide to use one) and covering any costs associated with hiring an expert to help us in this project. Finally, we may require images that we cannot create ourselves, which is where we can use stock images. However, these are not free, and to use them without fear of legal trouble/copyright, we will need to pay a fee to the original creator.
- 5. Time What methods could you employ to ensure you stick to your deadlines and why would this be beneficial to your project? Using examples from your own experiences can help you add detail here. To ensure that we keep to good time within in this project we will likely be creating a schedule for work and tasks. This will help us to pace ourselves, making sure that everything is done in good time and in the correct order, so that we are not inconvenienced if something has not been completed. A schedule was particularly useful to me in the Graphic Narrative project, which allowed me to pace my work at an optimal speed and leave time for improving. If we are going to set a schedule then we will make sure to add time for contingency, in the event of something going wrong. This will prevent unforeseen circumstances affecting the flow of the project itself and allowing it to be finished in good time.
- 6. Time What is contingency time and how might this be beneficial to your project? Considering some general risks to your project could help you give a more detailed response. Contingency is backup time in the event of something going wrong. While such problems cannot be predicted, we can make up for lost time by setting contingency which means that the main flow of the project will not be affected by any mishaps. The problems most likely to arise where contingency will be needed is something like work being lost or deleted, or forgetting to do things such as taking pictures or writing down information. Another problem that could raise that is the result of having a smaller group is someone falling ill. A loss of manpower in a small group means that less work will be created and it is likely that the other members will become stressed because of the increased workload.
- 7. Personnel What size team will you use for your production (large or small)? How many people will you have in your team? Consider the reasons for this. Think about the advantages and disadvantages of your team size. Our team will likely consist us and a number of different third party individuals who will aid us in out production. This might first include a dedicated graphic designer who is outsourced, who will possess good skills in Photoshop and other related programs and thus be able to produce some high quality graphics for us instead of using stock images on the internet. Secondly we may draft in an expert in the field of layout designing and arranging to aid us with the design of the recipe cards, gaining a higher quality product than we would have without expert assistance. We would be unlikely to exceed more than four people in our team because it would begin to get quite difficult in management, with coordination and shares of the profits. Advantages of a four person team would be a more organized structure and more money for each person at the end. However this means that there is still a lot of work for each person, which a bigger team could solve. The problem with a bigger team however is that the profit will be spread out even more, resulting in even less for each person, as well as difficulty in keeping up with individual progress.
- 8. Personnel What job roles would you have in your production and what skills and experience would be required? Think back to your early work on jobs roles and departments and also the skills you know you need to use to produce work. Drawing on your own experience as well as your industry knowledge will help you here. The roles in our team would likely revolve mainly around graphic design/production as well as photography and editing. For the graphic tasks we will need people to have a good grasp of Photoshop, a good creative flair and the ability to follow the brief correctly while adding their own touch to it. On the other hand, people working around our photography tasks would need a firm knowledge of a camera, be able to pose and manipulate images to suit the task, and be able to eliminate most common faults in photographs to achieve optimal pictures. All of the team members must be able to work to deadlines, be confident in working in a team, and have a strong sense of confidence and personal motivation in order to ensure all work is completed on time and to the highest standard.
- 9. Personnel How could you find people to be in your production team? Think back to your own career development plans to help you with this. To find potential people for our team there are several different ways we can contact or locate them. The most obvious choices may be to search in a local newspaper or magazine, like the York Press, and search for adverts offering people’s services, or even buy our own space for a ‘Wanted’ advert. If we were to proceed further, we would likely look on job websites (such as Monster) where people offering their skills could be advertised. This could also lead into specialised media magazines or publications, like MediaWeek. We could also contact a recruitment agency (like Mynt Recruitment) to find us potential candidates. To check that these potential candidates are suitable, we can use the agencies to find out more about their employment history, or get in contact with any references they included on their CV.
- 10. Facilities List the equipment, resources and facilities you need for your production and its source Equipment/Facility/Resources needed for production College Self Client Camera X Food X Kitchen Utensils X Computer & Computer Software X X Chef X Photographer X X Kitchen X X Computer/work Room X X
- 11. Contributors Contributor Type of Contributor Team member Expert Client Expert Tutor Expert Photographer or Sourced Images Expert Models Talent People involved in our market research Public
- 12. Locations What method could you employ to identify locations needed for your production (production/ post production facilities) and how could this be useful? I could carry out a recce to decide what location to use and whether the location is suitable and safe etc. The way I would do a recce is by travelling to the site I am considering top use and once there analysing it and deciding if it is suitable or not. Things to consider would be if permission is needed to shoot there, what health and safety risks could be involved and if the location is safe, for example if you are planning to use a gritty back alley in a rough estate it may not be wise to shoot after dark. This method is useful as it allows you to see any negatives of your location before you need to use it and allows you to change find another location in time if necessary. In our project we could visit a number of different kitchens that we may decide to shoot in. We could visit a friends kitchen, our own kitchen and maybe even a professional kitchen in a restaurant. By doing this we can consider aspects like our target audience; if they are particularly high end, we will not want to shoot in a small kitchen, one with features such as marble work surfaces may be more suited. The lighting in the room is important, is there enough natural lighting? and if not is there enough room to bring in artificial light? If a professional kitchen is to be used, the access to it may be limited and when access is available it may be after service and later in the night so natural light wont be available.
- 13. Locations Are there any limitations or risks you would need to consider for your locations? Location Limitation/Risk Kitchen Size could be an issue and health and safety must be kept as a priority. Classroom Health and safety around the room could cause risks, things that should be considered are the length of time personnel are on the computer at a time. Limited time of access could be another limitation.
- 14. Codes of Practice - Clearances What is a model/location release form and why is it important to your production? A model release form is a document outlining a models contract and signing it shows that they give you permission to photograph them and use the photographs commercially. A location release form is a document outlining a contract and is signed by the owners or responsible person at a location. It allows you to photograph their property and whatever is in it and use the images commercially. These signatures are very important to attain as they evidence the fact that permission has been given for your work. Without this you are at danger of being sued by a model or location owner. A high profile case of the use of a photograph without the models permission was when the then 18 year old student Lara Coton was informed that a self portrait she took of herself when she was 14 was being used on the case cover of a pornographic DVD released by TVX Films. She had placed the image on deviantART assuming it was protected with a watermark and copyright symbol. She contacted the company asking them to remove the image but when months later it was still available to purchase on the Internet she sought help. The story received international coverage and a court case as filed against TVX Films in 2007.
- 15. Codes of Practice - Legal What legal requirements will you have to consider in your project and what aspects do they relate to? Aspect of Production Legal Consideration Photography Gaining model/location release forms in necessary. Image Use Having permission to use other peoples image. May mean buying stock photos. Recipes May have to seek permission to use someone else's recipe for our cards. Food labelling There are strict regulations on about how food must be labelled, ensuring that all the nutritional content is correctly represented. This is especially important with vegetarian food as I must be made clear that it is meat free. ASA regulations Because the recipe cards will feature the vegetarian society’s logo ands branding it can be considered as a type of advertisement. Because the regulations of the ASA must be followed.
- 16. Codes of Practice – Regulatory Bodies Which regulatory body’s guidelines would you need to follow when creating your production? Where could you source that information from. Be specific. When creating our product we must follow the regulations of the Advertising Standards Agency (ASA). The ASA are in charge of what advertisement is acceptable and what isn’t, and there are strict guidelines making it clear what you can and cant do as an advertiser. These guidelines can be found on the ASA website. If a complaint is made to the ASA about an advertisement they will investigate the issue and then decide what to do about it. If they agree with the complaint they may decide to take the advertisement out of circulation whether that be off the television, radio or to discontinue its inclusion in print, If they don’t agree the advertisement may be allowed to continue. Sometimes a decision is made to have the advertisement censored, so it is not completely banned but only in its current state. This happened in 2010 with the HJ Heinz Company’s television advertisement for their product “Heinz Nature”. The board ruled that the advertisement was inappropriate in its current state but allowed the parts raising issues to be resolved and the edited advertisement put back on the air. The issue was that the advertisement didn’t stress the fact that breast milk is the most nutritionally beneficial option for a growing baby. Once this fact had been included in the advertisement the ASA allowed it back on television.