History & influencers of Digital & Social Media
2 likes1,216 views
This document provides a history of digital and social media, beginning with early innovations like email in 1971 and personal computers in the 1970s. It discusses influential figures like Steve Wozniak, Steve Jobs, and Robert Metcalfe who helped develop early technologies and networks. Major social media platforms and dates are outlined, such as the launch of AOL in 1985, Google in 1998, and Facebook and YouTube in the mid-2000s. The rapid growth of social media participation from 6% of internet users in 2007 to 82% in 2011 is highlighted. The document also discusses concepts like the adoption lifecycle of technologies and the idea of social media creating an online layer of interaction and connectivity between people.
![An Online Layer
Social Media: “a group of Internet-based
applications that build on the ideological and
technological foundations of Web 2.0, and that
allow the creation and exchange of user-
generated content, [which] forms a new online
layer through which people organize their lives.”
Source: Kaplan & Haenlein 2010 , Van Dijick 2012](https://image.slidesharecdn.com/historyinfluencersofdigitalsocialmedia-130903232913-/85/History-influencers-of-Digital-Social-Media-7-320.jpg)
History & influencers of Digital & Social Media
- 1. History & Influencers of Digital & Social Media Susan Fant www.susanfant.com www.fernweb.org www.castlesandsllc.comThese Slides are for Educational Purposes Only – The University of Alabama Marketing Department MKT597: Digital & Social Media Marketing Fall Semester 2013
- 2. What’s the Point of this WHOLE COURSE? “Our” generation has grown up with social media. This is our chance to PROVE “THEM” WRONG Don’t fall for the hype: We’re not the “give me’s” We’re not the “trophy generation” We’re not lazy, disrespectful, or irresponsible.
- 3. We’re The Tech Generation (and we stand on the shoulders of giants)
- 4. History of Social Media http://www.youtube.com/watch?v=250AfhEZQb4
- 5. The Culture of Connectivity by Jose Van Dijck - Oxford University Press Innovation/Technology Adoption Lifecycle Sociological model developed at Iowa State University by Joe Bohlen, George Beal & Everett Rogers to understand farmers’ adoption of hybrid seed corn. Helps us understand people’s adoption of new technologies.
- 6. Social Media Interaction • Every day millions of individuals interact via social media • Dec. ’07 6% of the world’s Internet population logged onto a social media site • Dec. ’11, 82% of the world’s Internet population (1.2 billion users) logged onto a social media site 6 % 82% ….in 5 Years Source: Culture of Connectivity
- 7. An Online Layer Social Media: “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user- generated content, [which] forms a new online layer through which people organize their lives.” Source: Kaplan & Haenlein 2010 , Van Dijick 2012
- 8. Interconnectedness • Social media influences human interaction on individual & societal levels • Online & Offline “worlds” increasingly weave themselves together • “Participatory Culture” – Nurtures connections – Builds communities – Advances democracy Makes the web “more social” Source: Culture of Connectivity
- 9. The Beginning of Networks • 1971: The first e-mail is sent. Ray Tomlinson (credited with the @ sign in e-mail) sent his message over military network ARPANET. • 1972: Steve Wozniak’s "blue box" a tone generator to make free phone calls. Wozniak sold the boxes in dormitories at the University of California Berkeley... "If apprehended…you tell the police: It´s just a music box." Source: Computer History Museum
- 10. “The Great & Powerful Woz” http://www.youtube.com/watch?v=-K1uj9VmCzo
- 11. Steve Wozniak • Stephen Wozniak – known as "Woz” – American inventor, computer engineer & programmer – Co-founded Apple Computer with Steve Jobs and Ronald Wayne – www.woz.org Source: www.woz.org
- 12. Beginnings of the Internet • 1973 Robert Metcalfe devised the Ethernet method of network connection at the Xerox Palo Alto Research Center. (Currently a professor at UT Austin) • 1983 ARPANET splits into the ARPANET and MILNET. ARPANET was renamed the “Internet” in 1995. • 1985: America Online (AOL) service opened. Source: Computer History Museum
- 14. More Recent Web Dates • 1997: The Web has 1 million sites, Blogging, AOL Instant Messenger, Blackboard • 1998: Google • 2000: The “Online Bubble Burst” • 2001: Wikipedia Begins, First iPods SoldSource: http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
- 15. Larry Page & Sergey Brin • Google founded by Larry Page & Sergey Brin while they were Ph.D. students at Stanford University • Mission Statement: "to organize the world's information and make it universally accessible and useful” • Unofficial Slogan: Don’t be evil. • “Googleplex” in Mountain View, California Source: Forbes
- 16. Even More Recent Web Dates • 2003: Apple Introduces iTunes Store, MySpace.com • 2004: Facebook, Podcasting, Digg • 2005: 8 Billion+ Webpages, YouTube • 2006: Twitter, Google indexed 25 Billion+ web pages • 2007: Microsoft bought a stake in Facebook, iPhone released, internet smartphones • 2008: Twitter breaks a hard news story • 2010: DNC hires “social media manager” • 2012: Facebook 1 Billion Users, YouTube 1 Trillion Views/Year • 2013: LinkedIn 225 Million Users, Pinterest 48.7 Million Users, Reddit 69.9 Million Users, 156 Million Blogs, Astronauts on the International Space Station tweet live from space to a global audience Source: http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html
- 17. Steve Jobs • Steven Jobs • American entrepreneur, marketer, inventor • Co-Founder, Chairman & CEO Apple Inc. • Co-Founder & Chief Executive of Pixar Animation Studies • Jobs brought Apple from near bankruptcy to profitability by 1998 • Oversaw the development of the iMac, iTunes, iPod, iPhone, iPad, Apple Retail Store, iTunes Store, the App Store • Described as “Father of the Digital Revolution” Source: Forbes
- 18. Steve Jobs in the Midst of the Computer Revolution http://www.youtube.com/watch?v=Vm9uVqgRkoU&feature=c4-overview-vl&list=PLMdDrIM5JRUmeLIRd3P0AFo3D-AYw4xEj
- 19. Socio-Political Thoughts about Social Media • Computers = Liberation (1970’s – 1984ish) • You = World Changing Potential of Connection (2006) • Social Media Can Benefit the Common Good (2010) Continuous debate on the Internet as a tool of commerce or as a social benefit “good for all human kind” Internet.org Looking to increase the global population of Internet users & internet access in developing nations Source: Culture of Connectivity
- 20. Arianna Huffington • Arianna Huffington – Greek American author and founder of The Huffington Post • 2009: Huffington named on Forbes Most Influential Women in Media & The Guardian’s Top 100 in Media Lists • 2011: AOL acquires The Huffington Post for $315 million • 2012: the site wins a Pulitzer Prize for reporting Source: The Huffington Post & Wiki
- 21. How Do We Make Influencers More Diverse? • There are many “up and coming” influencers who are minorities • Many women influencers in social media are involved in blogging, tech (software and hardware) and content creation • Sheryl Sandberg (Facebook) and Marissa Mayer (Yahoo) are two women on the move in this industry Bottom Line: The more we teach all people to code the better off we will be in technology.
- 22. Social Capital: It’s Who You Know • Social Media (and the industry that creates it) lives and breathes social capital. – There are multiple types of capital: social capital focuses on networks and people. • Popularity Principle – How many connections do you have? What can your network do? Are you an “influencer”? – Weak Ties & Strong Ties Source: Culture of Connectivity
- 24. Digital Marketing & Social Media: “The New Town Square” • Social Network Sites Ex. Facebook, LinkedIn • User Generated Content Sites Ex. YouTube, Flickr • Trading and Marketing Sites Ex. Amazon, Ebay, Groupon • Play and Game Sites Ex. Angry Birds, Sims Source: Culture of Connectivity
- 25. Questions?
Editor's Notes
- #5: http://www.youtube.com/watch?v=250AfhEZQb4
- #11: http://www.youtube.com/watch?v=-K1uj9VmCzo
- #14: http://www.youtube.com/watch?v=759nOXW5O_E
- #19: http://www.youtube.com/watch?v=Vm9uVqgRkoU&feature=c4-overview-vl&list=PLMdDrIM5JRUmeLIRd3P0AFo3D-AYw4xEj
- #20: ++ check this name
- #24: www.internet.org