Security hologram provides
measure to authenticate,
identify and arrest
counterfeits to curb illegal
mining
Presented by:
Chander S Jeena
Hologram Manufacturers Association of India

PDI conference, IIC, New Delhi, Date: April 5, 2012
Presentation flow

Introduction - HOMAI

Illegal mining – how it started

Modus Operandi / Problem
Recommendation by Govt / Current status

Current usage by some States
Why hologram have been used

Conclusion
HOMAI - Introduction
Hologram Manufacturers Association of India, formed in 1998 is
World 2nd and Asia’s only association representing holography

We are allied with IHMA (International Hologram
Manufacturers Association). More than 130 leading global
companies are part of our association, design, produce &
manufacture high security anti-counterfeiting solutions under
strict code of conduct of HOMAI & IHMA.

We as a responsible association actively participate & working
with Counterfeit Intelligence Bureau (CIB), UK and Interpol
and all HOMAI member register their hologram with CIB

In India more than 10,000 brands use our high end
security products to fight against counterfeiting.
Security Holograms providing authentication,
                                      identification and arresting counterfeit

Illegal mining how it started
                                           Iron Ore Monthly Price - US Dollars per Metric Ton

                             192.05

                             172.05
                                         Price increase
                             152.05
                                                                                                Rising
 US Dollars per metric ton




                                         more than 150 times
                             132.05                                                             global
                             112.05                                                             iron-ore
                              92.05                                                             prices
                              72.05                                                             driven by
                              52.05                                                             demand
                              32.05

                              12.05
                                                                                  Text
                                      Apr-02



                                      Apr-03



                                      Apr-04



                                      Apr-05



                                      Apr-06



                                      Apr-07



                                      Apr-08



                                      Apr-09



                                      Apr-10



                                      Apr-11
                                      Dec-02



                                      Dec-03



                                      Dec-04



                                      Dec-05



                                      Dec-06



                                      Dec-07



                                      Dec-08



                                      Dec-09



                                      Dec-10



                                      Dec-11
                                      Aug-02



                                      Aug-03



                                      Aug-04



                                      Aug-05



                                      Aug-06



                                      Aug-07



                                      Aug-08



                                      Aug-09



                                      Aug-10



                                      Aug-11
                                                                                   Text

                                      Source: indexmondi.com
Security Holograms providing authentication,
      identification and arresting counterfeit

Modus operandi
                                                      Need of
                Illegal miners                        solution
                    started
               misuing / faking
               bulk permits and                      Differentiate
                  trip sheets                        between fake
                                                     and genuine
                                                     document

                                                     And difficult to
    With these fake                Miners
                                                     copy
     permits illegal              exported
     miners do the             illegally with        & tampering
         lethal                    faking
       excavation             shipping bill /
                              Text
    resulting loss of           Text
                              without these
        revenue                     bills
Security Holograms providing authentication,
    identification and arresting counterfeit



Steps recommended
by Centre                           Current situation

To curb this problem,               Five States, Uttar
Centre suggested to                 Pradesh, Jharkhand,
start the process of                Gujarat, Karnataka and
registration of end                 Orissa have reported to
users, use of satellite             have started use of
imagery to track down               hologram in their
illegal mining, hologram-           transport permits
marking of transport
                                    Source: PIB
permit, etc.
                            Text
                             Text
Security Holograms providing authentication,
        identification and arresting counterfeit

How they are using
         •Director of Mines and Geology procures the High Security Holograms
          from the reputed hologram manufactures which are produced in high
Step      security environment. Each hologram carries various security features
 1        including numbering to track and trace.

         •The Director of Mines and Geology – has a centralized system
Step      to issue the Holograms from his office
 2
         •Based on the need, the Deputy Directors/Senior Geologists from the
Step      respective States placed their requirement of Holograms to the Director
          of Mines and Geology who in turn issue the Holograms after receipt of
 3        signature of receiving official.

Step     •A stock issuing register is maintained in the concerned section in the
 4        Office of the Director of Mines and Geology.


Step    •The Deputy Directors – the receiver of Holograms has to maintain a stock
         register by entering the Hologram Serial Number, date of issue, etc. and he
 5       finally issues to the Stock Yard Text
                                          owner.
                                          Text
       The Stock Yard owner’s responsibility begins here by accurately using in
       dispatches and maintaining records.
Security Holograms providing authentication,
   identification and arresting counterfeit

Why security hologram has been used
1. Provide multi-layered security features


                 Level 3               Conforms to the level
                (Forensic              of security features
                features)
                                       for authentication
                 Level 2
                                       suggested by
            (Covert features,
                 hidden                INTERPOL
              information)

                 Level 1
                         Text
            (Overt features,
                          Text
         visual authentication)
Security Holograms providing authentication,
      identification and arresting counterfeit

  Why security hologram has been used
 2. Provide convenience of Authentication
Security level   Security Hologram   Assisting / Inspection level
                 features
    Level                            When the secured

      1          OVERT               document will
                                     be viewed by officer’s at various
                                     points during inspection
    Level                            When the secured document will

      2
                                     be subject to inspection by
                  COVERT /
                                     senior officials

    Level                            When the secured document is

      3           FORENSIC           subject to forensic
                                     examination / in case of fraud
Security Holograms providing authentication,
   identification and arresting counterfeit


Why security hologram has been used

3. Other benefits

• Proven track record in deterring counterfeiters
• Provide tamper evident solution
• Easy to recognize / difficult to get copied
• Easy to verify (visually and by machine)
• Easy to apply and incorporate
• It has been used because industry is doing
  continuous R&D
Security Holograms providing authentication,
        identification and arresting counterfeit

Conclusion
  The USP of security hologram is that it carries overt, covert and
   forensic security features which make it’s an optimal solution for
   identification & authentication.
  That is the reason it has been used by more than 100 Bank
   authorities in 150 bank denomination, passports, visa etc.
  In India more than 19 States Excise Department, all Electoral
   Department, Pharma & Automobile sector are using it as an tools to
   authenticate.
  No reason why it cannot be taken up as an industry initiative against
   counterfeit.
Holograms providing authentication, identification
    and arresting counterfeit




Thank You

                 For more information, please contact

                 HOMAI at info@homai.org




                             Text
                              Text

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Hologram provides measure to authenticate, identify and arrest counterfeits to curb illegal mining

  • 1. Security hologram provides measure to authenticate, identify and arrest counterfeits to curb illegal mining Presented by: Chander S Jeena Hologram Manufacturers Association of India PDI conference, IIC, New Delhi, Date: April 5, 2012
  • 2. Presentation flow Introduction - HOMAI Illegal mining – how it started Modus Operandi / Problem Recommendation by Govt / Current status Current usage by some States Why hologram have been used Conclusion
  • 3. HOMAI - Introduction Hologram Manufacturers Association of India, formed in 1998 is World 2nd and Asia’s only association representing holography We are allied with IHMA (International Hologram Manufacturers Association). More than 130 leading global companies are part of our association, design, produce & manufacture high security anti-counterfeiting solutions under strict code of conduct of HOMAI & IHMA. We as a responsible association actively participate & working with Counterfeit Intelligence Bureau (CIB), UK and Interpol and all HOMAI member register their hologram with CIB In India more than 10,000 brands use our high end security products to fight against counterfeiting.
  • 4. Security Holograms providing authentication, identification and arresting counterfeit Illegal mining how it started Iron Ore Monthly Price - US Dollars per Metric Ton 192.05 172.05 Price increase 152.05 Rising US Dollars per metric ton more than 150 times 132.05 global 112.05 iron-ore 92.05 prices 72.05 driven by 52.05 demand 32.05 12.05 Text Apr-02 Apr-03 Apr-04 Apr-05 Apr-06 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Dec-02 Dec-03 Dec-04 Dec-05 Dec-06 Dec-07 Dec-08 Dec-09 Dec-10 Dec-11 Aug-02 Aug-03 Aug-04 Aug-05 Aug-06 Aug-07 Aug-08 Aug-09 Aug-10 Aug-11 Text Source: indexmondi.com
  • 5. Security Holograms providing authentication, identification and arresting counterfeit Modus operandi Need of Illegal miners solution started misuing / faking bulk permits and Differentiate trip sheets between fake and genuine document And difficult to With these fake Miners copy permits illegal exported miners do the illegally with & tampering lethal faking excavation shipping bill / Text resulting loss of Text without these revenue bills
  • 6. Security Holograms providing authentication, identification and arresting counterfeit Steps recommended by Centre Current situation To curb this problem, Five States, Uttar Centre suggested to Pradesh, Jharkhand, start the process of Gujarat, Karnataka and registration of end Orissa have reported to users, use of satellite have started use of imagery to track down hologram in their illegal mining, hologram- transport permits marking of transport Source: PIB permit, etc. Text Text
  • 7. Security Holograms providing authentication, identification and arresting counterfeit How they are using •Director of Mines and Geology procures the High Security Holograms from the reputed hologram manufactures which are produced in high Step security environment. Each hologram carries various security features 1 including numbering to track and trace. •The Director of Mines and Geology – has a centralized system Step to issue the Holograms from his office 2 •Based on the need, the Deputy Directors/Senior Geologists from the Step respective States placed their requirement of Holograms to the Director of Mines and Geology who in turn issue the Holograms after receipt of 3 signature of receiving official. Step •A stock issuing register is maintained in the concerned section in the 4 Office of the Director of Mines and Geology. Step •The Deputy Directors – the receiver of Holograms has to maintain a stock register by entering the Hologram Serial Number, date of issue, etc. and he 5 finally issues to the Stock Yard Text owner. Text The Stock Yard owner’s responsibility begins here by accurately using in dispatches and maintaining records.
  • 8. Security Holograms providing authentication, identification and arresting counterfeit Why security hologram has been used 1. Provide multi-layered security features Level 3 Conforms to the level (Forensic of security features features) for authentication Level 2 suggested by (Covert features, hidden INTERPOL information) Level 1 Text (Overt features, Text visual authentication)
  • 9. Security Holograms providing authentication, identification and arresting counterfeit Why security hologram has been used 2. Provide convenience of Authentication Security level Security Hologram Assisting / Inspection level features Level When the secured 1 OVERT document will be viewed by officer’s at various points during inspection Level When the secured document will 2 be subject to inspection by COVERT / senior officials Level When the secured document is 3 FORENSIC subject to forensic examination / in case of fraud
  • 10. Security Holograms providing authentication, identification and arresting counterfeit Why security hologram has been used 3. Other benefits • Proven track record in deterring counterfeiters • Provide tamper evident solution • Easy to recognize / difficult to get copied • Easy to verify (visually and by machine) • Easy to apply and incorporate • It has been used because industry is doing continuous R&D
  • 11. Security Holograms providing authentication, identification and arresting counterfeit Conclusion  The USP of security hologram is that it carries overt, covert and forensic security features which make it’s an optimal solution for identification & authentication.  That is the reason it has been used by more than 100 Bank authorities in 150 bank denomination, passports, visa etc.  In India more than 19 States Excise Department, all Electoral Department, Pharma & Automobile sector are using it as an tools to authenticate.  No reason why it cannot be taken up as an industry initiative against counterfeit.
  • 12. Holograms providing authentication, identification and arresting counterfeit Thank You For more information, please contact HOMAI at [email protected] Text Text