Home Business Magazine - Winter 2018 Edition

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Volume 25 lssue 1 winter 2018
www.homebusinessmag.com
The Home Business" Team
Publisher Richard Henderson
United Marketing &
Research ComPanY, lnc'
Editor-in-Chief Stacy Ann Henderson
Managing Editor Sherilyn Colleen
Publicity Editor Shannah Carol
Graphic Seryices Kara Primm, Slice, lnc.
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Advertising advertise@homebusinessmag.com
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Editorial
Yolanda Berry Jon Dwoskin, Sharon Conwell, David E.Johnson,
Ben Schrock, and othere.
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Home Business' Magazine
Home Business Magazine (ISSN 1O92-4779)
is Published bY
United Marketing and Research Company, lnc.,
2Q664 Jutland Place, Lakeville, MN 55044.
6-issue Subscription Rates: Domestic $15.
Canadian $31. Foreign $47.
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Home Businesso Magazine,
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Printed in the United States
ffi
8 Home Business"lWinter 2018
Let's cover the bases in marketing a home business
startup, for our Startup issue, including a basic marketing
plan, advertising, direct marketing, public relations,
networking, branding, online marketing and social media.
Your first step in marketing a home-based business?
Don't spend a marketing dime until you have a plan.
Start with your marketing budget and apply it to the
different types of marketing. Review the podcast on
marketing for more information on the detailed subject of a marketing plan
-
homebusinessmag.com/radio-and-podcast.
'!(ith
advertising, you pay an established media outlet to run your
advertisement. lt,s timeless
-
the oldest form of n'rarketing. Ad outlets include
magazines, newspapers, TV, websites, social media platforms and more.
Common home-based examples are a magazine display ad, a newspaper
classified ad, a website banner ad, a paid social share on Facebook or Twitter,
and more.
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Next. DM
- direct marketing
- covers a wide range of activities where
you directly market your message to a targeted audience. DM is particularly
important {or home-based enrrepreneurs. The dominant DM form is snail mail,
but it also includes ernail, inserts, social media blasts, web advertising and more.
The evolution of postal mailing is emailing. But beware
- we recommend that
you not send your marketing message to an email distribution list that you have
not personally compiled.
Related to direct n'rarketing is building your brand image
- the personal
marketing of yourself. Create attractive business cards, stationery and
promotional products. With these marketing tools, pay attention to the brand
message you communicate to prospects.
One way to build that brand is through nenvorking' Networking is a key
marketing tool. The smaller the business, the more important is networking' If
your customer base is local, nerworking is the best marketing you can do and it's
easy. Search online for business organizations ro network with.
A prin-rary type of online marketing are banner and text ads. You place your
banner ads on content sites that target.Your customers. Or, use third-party ad
nefworks, such as Google or Yahoo, to target your online ads. Remember that
banner ad images and headlines also build vour brand image.
As traditional banner ads decline, socral media marketing is growing'
Platforms include Facebook, Twitter, Instagram, Linkedln and more. Set up a
business Facebook page and start posting! Send out tweets. Link your Facebook
with Twitter. Set up an Instagram account and upload marketing images. Post up
a youTube video about your business and create a YouTube business channel.
Lay a marketing foundation across the maximum number of social media
channels.
A growing form of online advertising is native advertising, often called paid
or sponsored content. These are simplv online article posts that are "advertorial."
Native advertising is grorving to dominate online marketing. Budget some funds
lor your own native adverrising.
Let's end with a fun part of marketing
- publiciry and PR. It's easy to be
your own PR agent. Start by putting out a press release to announce your
business. Be creative and write a press release in third person. As a hook to grab
your audience's attention, make your press release ne'/sworthy.
Test out your marketing. See what works, what doesn't, and update your
marketing plan. &]Sfi
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Publisher, Home Businesst Magazine
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Digital Automation
Apocalypse
Maximize Productivity in Your Home 0ffice by
Partaking in Technological Trends
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ffi F[lhere is a societal and cultural shift in
ffi I *. new millennial workspace where
m .I- vttual, remote and work-tiom-home
workers are reclaiming their lives with a strong
igi focus on work-life balance. One of the biggest
.=o obstacles is finding out how to maximize pro-
F duction with less time and effort so you can
spend time with family and friends while do-
ing the things you love.
The new virtual world creates unlimited
opportunities for the home-based business
owner or entrepreneur to meet the demands
of smart decision-making, time-management
and scheduling. This equation is solved by bal-
ancing your well-being, work life and lifesryle.
ln sum, it equals a sound mind.
In todays high-pressured challenges for
effective productivity and distribution, large,
mid-size and small corporations are actively
seeking ways to streamline their business pro-
cesses and procedures more efficiently.
With such rapid changes in technology, au-
tomation is key to meeting the high demands
of production and cost. If done right, you can
reach your target audience through various
means of communication, manufacturing and
distribution of products.
Although technology was created to make
life easier, in some cases, it has made life more
complicated. The main goal is to work smart-
er and not harder. With the wide array of ap-
plications available, technology has provided
infinite possibilities. Unfortunately, so much
time is consumed on our tablets and mobile
devices, and we can easily be blinded by the
benefits and advantages that are readily avail-
able at our fingertips.
For many entrepreneurs, they spend the
majority of their day spearheading their day-
to-day operations either independently or
with a small team. This can make it challeng-
ing to meet the customert demands as well
as achieve your desired overall short-term or
long-range goals.
Great customer service and distribution are
priorities for maintaining your brand. When
you understand how to respond to customer
34 Home Business" Winter 2018
By Yolanda Berry
service issues or
address how the
product should
be packaged cor-
rectly while also
meeting expected
delivery dates, you
are building a reli-
able brand that customers can trust.
ln a nutshell, productivity is a broad sub-
ject and covers many different areas within
the small business owner's mindset. Owning
a business is not for everyone. You must be a
self-motivated individual who has passion for
their work. You must be a risk taker and you
should not be afraid to fail. You must be will-
ing to push forward despite the obstacles and
challenges you may face.
II
Grrrt customer service
and distribution are
priorities for maintaining
your brand.l!
Within every industry or field, there will be
constant changes and shifts, so you must have
a desire to learn as well as educate others to
keep abreast of new information, resources
and trends.
If you cannot work through these minor
details, you simply will not be as productive
to achieving the final outcome you desire. It
starts with an internal mindset which expands
outward into the tangible processes that move
your business forward.
There is no magic trick to innovation, so
lett start with the daily operations to enhance
productivity.
As an entrepreneu! you may feel scattered,
stressed or pulled in many directions. With a
full schedule on your plate, you are left to jug-
gle priorities. Ask yourself. What is the most
important thing to do during the day to pro-
duce the results you want?
Here are six ways to keep it simple:
1. Build a support system. Once you
eliminate the energy drainers, you can
build a network of like-minded indi-
viduals whom understand your goals
and line of business. They are also
great for finding answers to problems
or issues facing your business. Donl
rely on family or friends for mental or
emotional support. Sometimes, they
may be the most critical towards pur-
suing your ultimate vision.
2. Do not work in your pajamas. To create
a professional environment, itt best to
get up, shower and dress in clothing
which makes you feel business-like.
This will help with how you project
your tone ofvoice when you are han-
dling phone calls as well as your overall
mood and performance.
Keep up with software updates and
computer maintenance. Nothing is
worse than losing all of your data in
the result of a nasty virus or suffering
the loss of a computer crash. Make sure
you update your antivirus and spylvare
software and scan your computer on a
daily basis. Purchase an external drive
to back up your work. Maintain your
computer just like your car. Defrag-
mentation, as well as deleting cookies
and history, and clearing cache on a
regular basis will keep your computer
running smoottrly.
Minimize distractions. Be aware of
time-drainers. Although technol-
ogy is a productive tool, it can also
waste valuable time. Be conscious of
how much time you spend online,
especially on social media. It may be
www.homebusinessmag'com
3.

challenging if you operate an online
business but setting priorities and in-
corporating automated tools will make
a big difference in your productivity.
5. Stick to a routine. It will be necessary
to develop a set schedule and imple-
ment daily activities including allot-
ting enough time for resolving issues
and brainstorming new ideas. prepa-
ration and organization directs your
plan of action. Social media automated
tools such as Buffer or Hootsuite allow
you to schedule automated posts that
will save valuable time in the long haul.
You can also use MailChimp, Constant
Contact or iContact to schedule mar-
keting campaigns for promotional
e-newsletters. You can even schedule
blog posts. Treilo is also helpful for
collaborating with team members and
coordinating projects and tasks.
6. Follow digital trends. Become a guru
in your field ofstudy. Utilize SEO tools
such as Google Analyics or Googie
Trends to test, research and analyze
the current market. Attend events in
your local area or travel abroad to net-
work with other professionals. Never
stop learning.
Computer Automation Made Simple
From email, texting, and content market-
ing to social media, digital communications
is leading and impacting the way we interact
with each other. Some may argue that social
media is destroying personal, social and emo-
tional interaction and decreasing empathy,
compassion, intimacy and how we relate to
one another. Although this may be true, social
media allows us to connect more frequently
at any time of the day and expands our global
reach which is beneficial for business. You also
have more of an ability to nurture and culti-
vate relationships and understand the societal
needs of diverse communities.
With a conscious effort, you must learn to
use technoiogy wisely. By setting boundaries,
finding a balance and taking responsibiliry it
can be used to advance the functionaiity and
developments of your business.
The new Boornerang Outlook emaii soft-
ware allows you to communicate with your
team easily to book meetings, create notifi-
cations and schedule follow-up reminders to
coordinate and collaborate with team mem-
bers more efficiently. You can find out more at
ww-r,v.B oomerangOutlook. com.
Amazon, Uber and Little Caesar are prime
examples of companies leading innovative
technical approaches to how we live and expe-
rience our world.
With the rise of automation technologies,
robots, artificial intelligence (AI), bitcoins, and
bots, the workplace, as well as our everyday
lives, are transforming before our eyes.
The Digital Automation Apocallpse
Many retailers are becoming ghost towns
due to the effects of the digital age. There is
an eerie feel with the isolation that surrounds
us. Although things may feel a little creepy,
adjusting to the changes may be helpful in the
long run. There are four key areas that you may
want to consider for better productivity and to
keep abreast ofin relation to the technological
trends in our present and future workspace.
I(
Social media automated
tools such as Buffer or
Hootsuite allow you to
schedule automated posts
that will save valuable time
for the long haul."
Self-service automation: Customer service
workers and kiosks are being replaced with
iPad touch screens, automated vending ma-
chines and self-checkout systems.
Physical robots: Industrial machines will
lead manufacturing, construction, agriculture,
homeland security and defense by utilizing
heavier workloads, executing repetitive tasks
or accessing dangerous territories or environ-
ments. These industrial robots will be used to
move large amounts of products in warehous-
es or vast areas.
Virtual assistants: No longer do we speak
to humans when we contact a business. Most
large companies provide digital concierges to
handle customer calls. Startups may want to
invest in an automated answering service such
ttwitt
the rise of
automation technologies,
robots, artificial
intelligence (AI), bitcoins,
and bots, the workplace, as
well as our everyday lives,
are transforming before
our eyes,t'
as "Ruby" which pror.ides a remote reception-
ist service to build a personal connection or
liaison between a potential customer and your
business. To learn more, Iou can go to: www.
callruby.com/entrepreneur or call 855-405-
(RUBY) 782e.
Another helpful tool is by adding an auto-
mated chat service to your rvebsite. This will
create an interactive experience for all.,,isitors
and potential buyers by assisting them with
any questions or problems they may have. This
feature is also available on Facebook business
pages.
Artificial Inteiiigence (A.I.): Successfully
links organizational workflows and business
processes while utilizing robotic automation
and software bots.
Emotionai Artihcial Lnteliigence (A.1.):
Present and future advancements tr'ill lead to
the ability to identifu and recognize human
facial erpressions, emotional reactions and
patterns linked to facial recognition related
to how we express our human emotions. With
coordinated technologl: speech, text video
analpis and research, it nill determine new
digital trends and soclal selling strategies in
e-commerce business models.
Overail, the adlancement of technology
will catapult productivin' to new heights not
yet known. The main thing is to be adaptable
to the changes as vour business develops, ex-
Pands and grorvs. lTllri'l
Yolanda Berry pens drgital copy and cortenl curatjon l0r small bus -
nesses non-proflts, ministry outreach programs and creative entre-
preneurs. She is a contributing wrter f0r Home Business Magazine
and Augsburg Fortress Publcat0n. She is the digltal publisher of
three personal blogs on top cs related t0 spiritua growth and devel-
opment, an and design, health wellness and organ c beauw prod-
ucts. Herspecialttes incLude: Copyurttng, small buslness, B2B, B2C,
e-commerce, creative copy, aft & design, beauty & fashl0n, spiritual
growth & deveiopment and n0nJiction. V sit wv,rv,YolandaBerry.com
and reach her on Twitter: @yolandaberry.
Winter 2O18 I Home Business'
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