HOTEL RETLAW | GURU OF LUXURY | CONCEPTUAL INTERIOR DESIGN 'BEFORE vs AFTER' VOLUME 2.pdf

• BEFORE vs
AFTER
CONCEPTUAL DESIGN
3D RENDERINGS
GURU OF LUXURY
Yvonne Roberts | PRINCIPAL
CREATIVE DIRECTOR
www.guruofluxury.com

HOTEL RETLAW poised for luxury!
OPENING 2017
Hotel Retlaw opened in 1923 during an era of incredible social, artistic, and cultural excitement. This
remarkable hotel embraced the Roaring Twenties and all that happened during this unique time in history—
the Neoclassical revival period peaked, and flappers redefined feminine style. Jazz music was all the rage and
there was a sense of excitement in the air. Hotel Retlaw, a “Grande Dame” in its own right, embodied an
unmistakable style of timeless elegance combined with modern edginess.
Today, Hotel Retlaw is poised to retake its rightful place as one of Wisconsin’s elite hotels and a preferred
destination for dignitaries, and celebrities. Original hallmarks still characterize this iconic treasure in central
Wisconsin, and the hotel will undergo an unprecedented renovation beginning in the fall of 2016 that will
preserve the historic significance and aesthetics of the iconic property, while infusing it with contemporary
luxury.

creative-conceptualdesign
GURU OF LUXURY, LLC
‘Enthusiastically Embracing Innovative Interior Design’
Interlaced with an understanding of the importance of Hotel Retlaw’s impact within the
historic downtown district, we take into careful consideration the local culture and social fabric
of the entire community.
Hotel Retlaw’s neoclassical style reflects the grandeur of a bygone era. Classic never goes out of
fashion, celebrating traditional elegance. Hallmarks include carved moldings, fine woodwork,
graceful lines, and finely crafted furniture. Overstuffed, sumptuous sofas, soft accent pillows,
framed artwork and elegant fabric curtains are details depicted in our timeless design.
Neoclassical was the last splendidly self-indulgent decorative style. And the Roaring Twenties
embodied the glitzy Art Deco era, ushering in a spirit of frivolity, luxury and a sense of freedom.
Motives of modernity; flowing lines reminiscent of waves and floral forms; luxurious, refined
and voluminous.
‘Guru of Luxury works extensively to value engineer all design elements, consistent with the
company’s ‘affordable luxury’ industry niche. This cost conscious approach enables property
owners an efficient and practical means of providing the perfect luxury experience for today’s
discerning travelers,’ said Yvonne Roberts, Principal.

GURU OF LUXURY
CONCEPTUAL DESIGN + 3D RENDERINGS
‘Connecting our Built and Unbuilt Worlds.’
GRAND LOBBY
HOTEL RETLAW | Fond du Lac, Wisconsin

jazzmine’sbrasserie&lounge
Jazzmine’s Brasserie & Lounge
‘Enthusiastically Embracing Innovative Interior Design’
Jazzmine’s Brasserie, Hotel Retlaw’s novel signature restaurant, will position itself
as a sophisticated casual and trendy dining scene with a farm-to-brasserie concept
for culinary offerings.
Complementing the enticing menu, a stellar beer and wine list will directly focus
on beers of the world (including discovery varieties), and all beverages served will
be accentuated by premium stemware to enhance each guest’s libation experience.
Jazzmine’s Brasserie will begin and will remain on the cutting edge of an increasingly
competitive local market in the restaurant niche. The brasserie’s ambiance will
reinforce an element of historical whimsy that emerges seamlessly from Hotel
Retlaw’s overall design vision.

‘Water Separates
The People of The World;
Food and Wine Unites Them!’

GURU OF LUXURY
JAZZMINE’S BRASSERIE & LOUNGE

GURU OF LUXURY
JAZZMINE’S LOUNGE

GURU OF LUXURY
JAZZMINE’S BRASSERIE

‘The Visionary Starts With
A Clean Sheet of Paper &
Re-Imagines The World!’

GURU OF LUXURY
LOGO SHOP

GURU OF LUXURY
ESPRESSO CAFE

EDMUNDO PEREZ
Director of Engineering
ACQUALINA RESORT & SPA
“It’s rare that you come across such a standout natural talent like Yvonne Roberts. I’ve had the pleasure of knowing Yvonne for more than 16
years, during which time I’ve seen her extraordinary understanding of hospitality functionality with interior design and stylizing coupled with
luxury customizations, timeless sophistication, comfort, and romantic elegance. Yvonne is a true asset for any application in her profession,
and this comes with my sincere recommendation.”
TESTIMONIALS
GURU OF LUXURY | Miami Beach, Florida
GENERAL JAMES T. HILL
United States Army Commander
U.S. SOUTHERN COMMAND
“Yvonne Roberts ran The Biltmore Hotel’s Cellar Club impeccably. She is sophisticated, highly intelligent, engaging. In short, she is exactly
the right person to interface with like-minded consumers who expect and demand the best and have the means to have it so.”
ANGIE ECHEVERRIA
Engineering Operations Manager
THE BILTMORE HOTEL
“I had the opportunity to work with Yvonne for nine years, and I witnessed firsthand how she excels in managing projects. She is a very
detail-oriented person who clearly assigns responsibility for tasks and decisions. She always sets clear goals and measures and always monitors
process, progress, and results.”

GURU OF LUXURY
LUXURY HOTEL PHILOSOPHY
GURU OF LUXURY | Miami Beach, Florida
Guru of Luxury’s objective is to develop distinctive amenities and visuals that embody the essence of each particular destination while at the
same time prioritizing luxury customizations, timeless sophistication, and warm, gracious customer service.
A successful luxury hotel presents an unparalleled level of service that attends to every waking—and deep sleeping—need. Guests should find
that every staff member shares a genuine passion for the establishment. The character of each locale should permeate all details of the concept,
design, and service, and programming should reflect the uniqueness of the property itself, further emphasizing the brand message.
Of equal significance in today’s world is a focus on offering a responsible luxury experience—from organic products to progressive conservation
and recycling programs. Eco-luxury travel is carving its place in the luxury travel market, and 44% of travelers choose to stay at environmentally
conscious properties. Water conservation, reclaimed materials, native plants, biodegradable spa products, and sustainable amenities are just
some of the environmentally conscious elements embraced by Guru of Luxury.
In addition, budget awareness must not be overlooked. Travelers are looking for an optimal price-to-quality balance when considering luxury
hotel stays. Guru of Luxury works extensively to value engineer all design elements, consistent with the company’s ‘affordable luxury’ niche.
This cost conscious approach enables property owners an efficient and practical means of providing the perfect luxury experience for today’s
discerning travelers.
Enthusiastically Embracing Innovative
Conceptual Interior Design

GURU OF LUXURY, LLC
t: 305.495.8634 | e: ymottesen@gmail.com
6000 Indian Creek Drive, Suite 1801-A, Miami Beach, Florida, 33140
Copyright © 2016 by Guru of Luxury. All Rights Reserved.
Contingent Upon Approval
INTERIOR DESIGN + 3D RENDERINGS
HOSPITALITY INDUSTRY CONSULTING
20+ YEARS EXPERIENCE

HOTEL RETLAW | GURU OF LUXURY | CONCEPTUAL INTERIOR DESIGN 'BEFORE vs AFTER' VOLUME 2.pdf

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HOTEL RETLAW | GURU OF LUXURY | CONCEPTUAL INTERIOR DESIGN 'BEFORE vs AFTER' VOLUME 2.pdf