How Autodesk creates better digital experiences with UserTesting
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Lisa Seaman, User Experience Manager at Autodesk, shares how she tests and optimizes Autodesk’s websites with UserTesting. She’ll discuss how her team uses UserTesting and why it has become such a crucial tool for their agile approach.
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How Autodesk creates better digital experiences with UserTesting
- 1. How Autodesk creates better digital experiences with UserTesting #UTwebinar @UserTesting Lisa Seaman User Experience Manager, Autodesk
- 2. UserTesting’s on demand customer insights platform enables companies to create powerful products and exceptional customer experiences. #UTwebinar
- 3. We Partner With Thousands Of Customers #UTwebinar
- 4. Across All Platforms, At All Stages Of Development Watch customers interact with: DESKTOP SMARTPHONE TABLET WEBSITES APPS & PROGRAMS PROTOTYPES & WIREFRAMES SURVEYS PHYSICAL PRODUCTS Anywhere people interact with your brand: AT HOME AT A STORE ON THE GO On any pla6orm or device: #UTwebinar
- 5. 8 Lisa Seaman User Experience Manager, Autodesk Lisa Seaman, User Experience Manager at Autodesk, is a customer advocate at heart. She uses A/B testing, usability studies, web analytics, and customer comments to evaluate websites and find opportunities to make them work better. She has worked in the user experience and web analytics space for over 12 years and her past stomping grounds include WhichTestWon, Sun Microsystems, and Outward Bound. @BoulderLisaS #UTwebinar
- 6. © 2016 Autodesk© 2016 Autodesk© 2016 Autodesk Lisa Seaman User Experience Manager @BoulderLisaS UserTesting Webinar, February 2017 How Autodesk creates better digital experiences with UserTesting
- 10. 1. We meant well 2. Sometimes you want to convince 3. Comparison studies 4. A/B testing pairs well with UserTesting 5. + 4 tips! Case Studies @BoulderLisaS #UTwebinar
- 11. We meant well…
- 13. Pricing
- 15. Pricing
- 16. We meant well, but through UserTesting we learned that it’s still confusing @BoulderLisaS
- 17. I am in a SPRINT and don’t have enough time Tip #1: Use more ratings, written, and multiple choice questions @BoulderLisaS
- 18. Sometimes you want to learn, and sometimes you want to convince @BoulderLisaS
- 20. UserTesting video clips can help make a convincing case for change @BoulderLisaS
- 21. What should I test? Tip #2: Read customer comments or talk to tech support. Run tests on tasks that customers tell you about or that you are concerned about. @BoulderLisaS
- 22. For comparison studies, consider swapping the order of tasks @BoulderLisaS
- 26. Quotes – What is this a picture of? “canal” Image A “channel” “sea port” “dam concept” “a series of water locks” Image B “water reservoir” “a park” “urban design, lighting poles, streets, houses, empty plots, a reservoir”
- 27. Quotes – Which image do you like better? “Image A lends more focus to the concept.” “It is better to infer from Image A what is represented by it.” “Looks much more realistic.” “It’s more complex, has more details.” Image A Image B
- 28. Which image did people prefer? 23% 77% Like A better Like B better Users who saw A first, then B § Image B was easier to understand after seeing image A 50% 50% Like A better Like B better Users who saw B first, then A
- 29. Swapping the order of tasks allows you to learn more and not be misled
- 30. For comparison studies, swap the order of tasks to learn more @BoulderLisaS
- 31. For a comparison study where half the people see A then B, and the other half see B then A, can I do that in one test? Tip #3: Use two separate tests to do a comparison study. @BoulderLisaS
- 32. If you do a/b testing, add a UserTesting study @BoulderLisaS
- 33. Experiences for AutoCAD LT Exp A radio button Exp B vertical stack Exp C horizontal boxes
- 36. A UserTesting study pairs well with an A/B test; add qual to your quant @BoulderLisaS
- 37. Too many participants are young…. Tip #4: Use two groups to get an even split of ages or browsers or genders within one test. @BoulderLisaS
- 38. Case Studies 1. Evaluate usability (We meant well…) 2. Make a convincing case for change 3. Comparison study 4. A/B testing pairs well with UserTesting Summary @BoulderLisaS Tips 1. In a hurry? Use more ratings, written, and multiple choice questions. 2. Looking for test ideas? Read customer comments or talk to tech support. 3. For a comparison study, swap the order of tasks and use two separate tests. 4. Want more older participants? Use two groups to get an even split of ages (or browsers or genders) within one test.
- 40. © 2016 Autodesk. All rights reserved. Autodesk and the Autodesk logo are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk reserves the right to alter product and services offerings, and specifications and pricing at any time without notice, and is not responsible for typographical or graphical errors that may appear in this document.