How brands, star influencers and entrepreneurs can change the world - and marketing
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The document discusses how brands and star influencers have the potential to impact society positively by creating jobs and improving industries. It highlights the challenges young influencers face, such as media pressure and lack of support, which can lead to financial struggles. Emphasizing authenticity in collaborations, it suggests leveraging the unique styles of influencers for effective marketing without treating them merely as promotional tools.
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How brands, star influencers and entrepreneurs can change the world - and marketing
- 1. How Brands, Star Influencers and Entrepreneurs can change the World - and Marketing!
- 5. Entrepreneurs ! Create Jobs ! Disrupt Industries ! Improve Processes ! Democratise industries ! Change Society World Changers Stars with Influence ! Own audience ! Respected ! Resources to invest ! Can be entrepreneurs too ! Don’t currently have the support network to act with confidence
- 7. Young Stars suddenly encounter fame without support Treated like a Commodity 50% go bankrupt within 5 years of retiring Not accustomed to show weakness Media pressure
- 8. Our definition - Influence Influencers • Man-made • Influence for a living • Amplify campaigns • Niche potential • Similar to paid media People with Influence • Following for their main job/ interest • Use for amplification & engagement • Organic product seeding opportunities • Longer term relationship potential • Can be micro or macro
- 13. • An un-mined seam of Star influencers • Different cost models • Naturally seed product • New approach to content • Less risk of fakes Changing Marketing
- 17. • Why are they followed? • Understand their style • Respect their duty to their followers • Don’t just use as a mouthpiece • Authenticity is key Top Tips for Collaborations