This document discusses how companies of all sizes can leverage OpenStack-based private clouds. It provides an overview of IBM's private cloud offerings, including managed hosted private clouds, managed dedicated private clouds hosted in the IBM cloud data center, and Bluemix private clouds both with community edition cloud infrastructure and locally hosted in the customer's data center. It also discusses the division of responsibilities between IBM and customers and why IBM is well-positioned to provide private cloud solutions. The document then shares two customer examples that leveraged IBM's private cloud offerings to meet their needs. Finally, it discusses how Cloudsoft has used IBM's Bluemix private cloud globally to test their application management platform.