This document outlines a 10 step process for getting an app idea from concept to the app store: 1. Brainstorm ideas and talk to customers to define user needs 2. Create user stories and translate them into business requirements for the app's functionality 3. Have a designer create wireframes and high-resolution designs based on the requirements 4. Developers create prototypes and test builds of the app as features are added 5. Test the app thoroughly to identify and fix bugs before finalizing development 6. Develop a marketing plan to build awareness and acquire users for the launched app 7. Continue improving the app based on user feedback and monetization as needed