SlideShare a Scribd company logo
How do you get an idea from
your head into the app store?
10 steps
Step 1
• Brainstorm on your idea
• Don’t assume: talk to your customers
• Make sure to document your ideas
Step 2
• Create a user story that describes how people
will use your app
Step 3
• Translate your user stories into business
requirements or specs – what do you need the
app to be able to do?
Sample user story
• Jack wants to be able to share his favorite new
recipes with his friends so they can try his
recipe ideas out, too.
Sample business requirements
• Users can create and log into an account that saves
their data (text & images), including:
– Recipe title
– Recipe steps
– Photos
• Users can share recipes with one another
Step 4: Wireframes
• Have a UX (user experience) designer take
your user stories and business requirements
and create wireframe designs
• This is when the costs of development can be
more properly determined
Step 5: High Res Designs
• Your designer will add skin to the bones of
your wireframes with a high resolution design
of your app’s UI (user interface)
Step 6: Develop a Prototype
• Developers can regularly send out “builds” or
beta versions of the app to you and your team
after sprints as features are added
Step 7: QA (quality assurance) Test
• Try to break the app (get it to crash)
• Test out every unique user flow
• Identify and document bugs – include detailed
re-production steps that led to the bug
Step 8: Fix bugs & finish development
Step 9: Marketing
• If you simply build it, they will not come
• A marketing plan is a must for success
• Figure out how to build awareness of your app
and acquire users
Step 10: Grow
• Observe how people use your app and gather
feedback
• Add features and functionality to add
incremental value for users
• Continue fixing bugs
• Monetize if applicable
Incipia is a mobile app development and
marketing company that handles the full app
lifecycle. Email hello@incipia.co for more info
1. Specs
2. Design
3. Development
4. Marketing
5. Iteration (Grow)

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How do you get your idea into the app store?

  • 1. How do you get an idea from your head into the app store? 10 steps
  • 2. Step 1 • Brainstorm on your idea • Don’t assume: talk to your customers • Make sure to document your ideas
  • 3. Step 2 • Create a user story that describes how people will use your app
  • 4. Step 3 • Translate your user stories into business requirements or specs – what do you need the app to be able to do?
  • 5. Sample user story • Jack wants to be able to share his favorite new recipes with his friends so they can try his recipe ideas out, too.
  • 6. Sample business requirements • Users can create and log into an account that saves their data (text & images), including: – Recipe title – Recipe steps – Photos • Users can share recipes with one another
  • 7. Step 4: Wireframes • Have a UX (user experience) designer take your user stories and business requirements and create wireframe designs • This is when the costs of development can be more properly determined
  • 8. Step 5: High Res Designs • Your designer will add skin to the bones of your wireframes with a high resolution design of your app’s UI (user interface)
  • 9. Step 6: Develop a Prototype • Developers can regularly send out “builds” or beta versions of the app to you and your team after sprints as features are added
  • 10. Step 7: QA (quality assurance) Test • Try to break the app (get it to crash) • Test out every unique user flow • Identify and document bugs – include detailed re-production steps that led to the bug
  • 11. Step 8: Fix bugs & finish development
  • 12. Step 9: Marketing • If you simply build it, they will not come • A marketing plan is a must for success • Figure out how to build awareness of your app and acquire users
  • 13. Step 10: Grow • Observe how people use your app and gather feedback • Add features and functionality to add incremental value for users • Continue fixing bugs • Monetize if applicable
  • 14. Incipia is a mobile app development and marketing company that handles the full app lifecycle. Email [email protected] for more info 1. Specs 2. Design 3. Development 4. Marketing 5. Iteration (Grow)