How is Artificial Intelligence transforming the way of digital marketing?
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Hey, guys, we have come up with the idea of introducing the concept of artificial intelligence in digital marketing strategies. Here is what we have covered in our presentation : >> What is Digital Marketing? >> What is Artificial Intelligence? >> Why do we need to think about digital marketing using AI? >> How is AI changing the way of digital marketing strategies? >> Why do businesses need to combined their marketing strategies with AI? >> Some popular case studies on AI and its tools being used by companies. >> What are the latest statistics on artificial intelligence and the related trends? >> Conclusion with the advantages So guys, if you think you are in the developing phase of your business then you really need to see an eye to eye with right marketing strategies to stand in front of the curve in a long run. For this, we feel blessed to provide you with necessary tutorials constantly, if you like our post, like and share it. To know us to visit: www.makewebbetter.com Follow us on: Twitter - https://twitter.com/makewebbetter?lang=en Instagram - https://www.instagram.com/makewebbetter/ Facebook - https://www.facebook.com/makewebbetter/ Stay connected to keep getting more updates. Thanks For Watching Team MakeWebBetter
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How is Artificial Intelligence transforming the way of digital marketing?
- 1. Confidential Customized for Lorem Ipsum LLC Version 1.0 How is Artificial Intelligence transforming the way of Digital Marketing? By MakeWebBetter We deliver innovations
- 2. Confidential Customized for Lorem Ipsum LLC Version 1.0 Table Of Contents ❏ Vision ❏ Overview ❏ What is Digital Marketing? ❏ What is Artificial Intelligence for business? ❏ How is Artificial intelligence related to digital marketing? ❏ How has AI affected affected digital marketing? ❏ Problems to solve with AI theory ❏ Applications of AI ❏ Market trends ❏ Case studies
- 3. Vision- STEP-1 We started exploring market and eCommerce world STEP-2 We found problems of customers all around the market STEP-4 We decided to develop optimization of store services. STEP-5 We developed plugins for WooCommerce stores and provided optimization to vendors to grow their stores STEP-6 Now, we aim to deliver the services with the concept of AI and digital marketing.
- 4. Overview 2019 is going to be ruled by the concept of Artificial Intelligence, so our major focus is on how the concept of AI is going to transform the way of digital marketing in 2019? Let us explore it from scratch
- 5. What is Digital Marketing?
- 6. Digital Marketing involves using digital technologies available on internet and digital mediums to provide information to customers in a well defined manner.
- 7. It’s a concept developed by computer systems that leads to the creation of artificial technologies and machines that work exactly like humans.
- 8. According to a survey conducted by Salesforce the marketers using the concept of AI will account more than 50% growth in the next two years. Source- https://www.salesforce.com/blog/2018/08/ai-machine-learning-marketing-cloudcast-podcast
- 9. How is Artificial intelligence related to digital marketing? Digital marketing involves utilization of digital technologies to do marketing, the concept of AI helps to do marketing by digital techniques and strategies.
- 10. AI helping marketing plans to be DIGITAL...
- 11. How has AI helped digital marketing? With the creation of an immense buzz, the concept of AI has thoroughly penetrated our thoughts and ideas. According to a survey, around 80% of B2B marketing executives believe that AI will revolutionize the world by 2020. Source- https://www.demandbase.com/press-release/marketing-executives-predict-artificial-intelligence-will-revolutionize-marketing-2020/
- 12. ❏ How AI has transformed the way of digital marketing? ❏ How various applications of Artificial Intelligence can help you take your business to a next level of success? ❏ How will digital marketing be affected with artificial intelligence in 2019?
- 13. Turn the slide to KNOW answer to all questions
- 14. How can Artificial intelligence transformed the way of digital marketing?
- 15. ❏ Content Generation ❏ Reach to target customers by content. ❏ Email marketing and remarketing ❏ Digital Advertisements ❏ Search Engine Optimization with AI ❏ Web designing and web development ❏ Social media postings and social advertisements ❏ Chatbots ❏ Customer support services ❏ Digital marketing practices
- 16. Problems to solve with AI theory 1 Ensure quick and efficient optimization of plugins and related services. 2 Help businesses to start, develop, solve problems and grow digitally 3 Reach customers, get their problems solved and convert them into our prospective clients. 4 Enhance the way of customer support services to strengthen customer relationship and build customer retention.
- 17. AI can write content that will help you a lot in attracting more and more customers.
- 18. It can write reports and news based on data and information. Intelligent tools like Wordsmith and Quill are being used by Forbes to create news.
- 19. Hundreds of articles in Washington post are created with artificial intelligence technology.
- 20. Let your content reach customers- Artificial intelligence helps to generate more personalized content that better helps to connect customers and ensure that viewers may also find the information relevant and useful to them.
- 21. Email Marketing- AI helps in generating more personalized email campaigns that involves right email contents and subjects to be used so as to attract more customers.
- 22. Digital Advertising According to recent survey, ads have successfully adopted artificial intelligence to get high conversion rates.
- 23. Facebook and Google ad platforms use machine learning to know user interests.
- 24. Search Engine Optimization The method of searching on internet has changed with AI, the concept like voice search has made it easy to perform searches just by saying command.
- 25. Google has revealed that around 75% of searches by Google Assistant is in natural and simple conversational language without typical words.
- 26. Web Design Hey, do you have programmers and designers for your website? No? Then, sorry, you cannot proceed Well, this is a past type line. There are various applications like Grid that uses artificial intelligence to develop website based on user provided information like text, images, call to action etc.
- 27. Chatbots Its automated method of responses has helped businessmen to connect to clients in an efficient way.
- 28. 2018 Statistics on Digital marketing with AI
- 29. ● According to Accenture, AI can increase productivity by around 40%. ● Pointsource says due to AI, around 50 of consumers will purchase more. ● Deloitte says, around 85% of AI adopters have obtained substantial economic benefits. Source - https://towardsdatascience.com/15-artificial-intelligence-ai-stats-you-need-to-know-in-2018-b6c5eac958e5
- 30. ● According to Statista, nearly 84% of enterprises believe that investing in AI will ensure greater competitive advantage. ● According to Oracle, 80% of businesses plan to adopt AI as a customer service solution by 2020. Source - https://towardsdatascience.com/15-artificial-intelligence-ai-stats-you-need-to-know-in-2018-b6c5eac958e5
- 32. Market trends 01 Around 80% of marketers are switching towards using AI for building their digital marketing strategies.
- 33. Market trends 02 The concept of AI and machine learning is helping the businesses to attract more and more customers quickly and efficiently.
- 34. Target audience Our target audience is businesses who are in growth phase and we aim at solving their problems in running their online eCommerce and WooCommerce stores. 01 | We reach our customers with content. 02 | We explore their problems and understand them. 03 | We explore for solution at our area of expertise. 04 | We ensure 24/7 customer support for conversation. 05 | We give solutions and nurture our customers into clients.
- 35. CASE STUDIES
- 36. CASE STUDY 1: Alexa is one of the most renowned AI product of Amazon that helps to drive algorithms that are essential for Amazon targeted digital marketing strategy. Al helps Amazon to get information about the most demanded products and services in market and then they work accordingly.
- 37. CASE STUDY 2: Alibaba is a Chinese multinational conglomerate specializing in eCommerce retail internet and technology. AI helps Alibaba group to map the most efficient way of delivery routes.
- 38. CASE STUDY 3: RAKUTEN is a Japan’s largest eCommerce site, continues to invest in AI to predict the behaviours of customers. Presently, they are able to analyze their 200 million products to forecast sales more accurately. It helps to segment their online buyers using the real time data.
- 39. AI helps to generate more personalized content to reach customers ADVANTAGES It helps WooCommerce store owners to perform more work in less time AI has helped to build an strong customer relationship in eCommerce world.
- 40. Now we are stepping forward