How Social Has Changed the Way we Work
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The document discusses how social media has changed the way people work. It describes the author's experience at IBM where using internal messaging systems was important for communication. It explains that humans are social and want to communicate and share information online. The author discusses how social tools at IBM like Lotus Connections allow people to connect through profiles, blogs, and communities. The document outlines guidelines at IBM for social media use, which emphasize empowering employees, education, and trusting people as a brand. It stresses the importance of transparency when blurring boundaries between work and social media.
How Social Has Changed the Way we Work
- 1. How “social” has changed the way we work Andy Piper http://andypiper.co.uk http://twitter.com/andypiper
- 2. • A bit about IBM • Changing behaviours • A personal journey • Guidelines and lessons • Questions
- 5. Advice from a colleague: “Get an office and home PC. Use PROFS (the internal messaging system); your predecessor didn’t and it showed.” From his first company-wide email: “It wasn’t long after I arrived that I discovered on my office PC that PROFS mail is an important vehicle of communication within IBM. Thanks to all who sent greetings, best wishes, suggestions, and advice.”
- 7. Diversity: culture, technology, expertise, background, interests http://flickr.com/photos/derekb/19659998/
- 8. 1b. What is social?
- 9. Humans are social http://flickr.com/photos/dlemieux/124666239/
- 10. Humans are social http://flickr.com/photos/dlemieux/124666239/
- 11. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
- 12. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
- 13. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
- 14. Humans want to communicate http://www.flickr.com/photos/mazer73/4008898003/ http://www.flickr.com/photos/freefoto/533626295/ http://www.flickr.com/photos/somewhatfrank/2657896516/ http://www.flickr.com/photos/webbysworld/83822087/
- 15. Everything online is now social...
- 16. Once they join the workforce… business will magically be social… right? http://www.flickr.com/photos/moirabot/323462018/
- 17. “Email is where knowledge goes to die.” Luis Suarez IBM
- 18. Big Cheese A big Co Department Z VP 1 VP 2 Name Name EXEC 1 EXEC 2 Name Name MINOR 2NDARY FROMAGE FROMAGE
- 22. 2. Social can make individuals “work smarter”
- 23. How did my world get smaller? http://flickr.com/photos/shawdm/2472049190/
- 24. Profile picture Recommend
- 26. Some of the tools... ! Lotus Connections ! Profiles (a social network) ! Blogs ! Bookmarks/Dogear ! Activities (for leading a project) ! Communities ! Wikis ! Files (document sharing) ! Sametime Unyte – eMeetings ! SocialBlue (like Facebook) ! Microblogging ! Connections ! Twitter ! Bluetwit
- 27. Networks, microbrands, & guerilla marketing
- 30. 3. Trust, education, guidelines
- 31. Empower Educate Trust Your people are your brand “Use social media as a means to expose IBM's experts - and expertise - to the world” (Adam Christensen, IBM Social Media Communications)
- 32. “It should come as no surprise to anybody that IBMers are active in social media. In fact, we have, I believe, the single largest community of employees active in social media anywhere on earth. However, to the casual observer, it can be difficult to really grasp our unique approach due to our employee-led, intentionally decentralized model for participation…” http://adamchristensen.com/2010/11/17/introducing-the-ibm-expert-network-on-slideshare http://flickr.com/photos/shawdm/820926627/
- 34. Spring 2005 http://flickr.com/photos/hans-on-experience/14188376/
- 35. Spring 2005 May 2008 http://flickr.com/photos/hans-on-experience/14188376/
- 36. Summary: • Follow the BCGs • Take personal responsibility • Include a disclaimer • Don’t cite clients http://ibm.com/blogs/zz/en/ guidelines.html • Don’t comment on rumour EU + FTC rules! • Don’t pick fights
- 37. Demonstrating business results Success stories How-tos Tips, training, tutorials “reverse mentoring”
- 39. • Consider transparency • Be ready to blur the boundaries • Trust a more social, technology- savvy workforce
- 40. Connect http://twitter.com/andypiper http://andypiper.co.uk http://slideshare.net/andypiper I’m an IBMer Let’s build a Smarter Planet