Treating operational aspects of software as 'non-functional requirements' and 'an Ops problem' rather than a core part of the software product leads to poor live service and unexplained errors in Production. Traceability, deployability, recoverability, diagnosability, monitorability, and high quality logging are key features of a software system, along with user-visible features surfaced via the UI, or a capability of an API endpoint. However, many Product Owners understandably feel uneasy about taking on the (necessary) responsibility for prioritising operational features alongside user-visible and API features. This session brings Scrum Masters and Product Owners up to speed on operational features and covers proven practices for improving operability in an Agile context, empowering Product Owners to make effective prioritisation choices about all kinds of product features, whether user-visible or operational.