How to Build a Cloud-Based Digital Transformation Offering
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The document discusses digital transformation driven by changing consumer behaviors and expectations, emphasizing the need for companies to adapt their technology and organizational practices. It highlights the roles of various digital professionals and the importance of cloud technology in automating operations and facilitating responsive business practices. The text addresses the challenges of legacy systems and the necessity for a cohesive omnichannel approach across industries.
How to Build a Cloud-Based Digital Transformation Offering
- 1. How to Build a Cloud- Copyright © 2014, Intellyx, LLC 1 Based Digital Transformation Offering Jason Bloomberg President [email protected] @theebizwizard
- 2. About Jason Bloomberg • President of Intellyx • Advise companies on their digital transformation initiatives & help vendors communicate their agility stories • Write for Forbes, Wired, & DevX on Digital Transformation • Buy my latest book, The Agile Architecture Revolution Copyright 2 © 2014, Intellyx, LLC
- 3. What is Digital? Customer preferences & behavior driving technology choices Range of technology touchpoints is exploding Copyright 3 © 2014, Intellyx, LLC Photo Credit: Revol Web https://www.flickr.com/photos/revolweb/
- 4. The Importance of the Consumer • Consumer behavior & preferences driving digital – Even for B2B providers • The Facebook effect – Everybody expects personalization, asynchronous interaction, & high performance The Buck Stops with the Consumer Copyright 4 © 2014, Intellyx, LLC
- 5. Democratization of Technology • People at work have same preferences & behaviors as when they’re at home • Drives BYOD (Bring- Your-Own-Device) • Millennials require consumer-centric tech App Store Model for Enterprise Software Copyright 5 © 2014, Intellyx, LLC Photo Credit: Rob Boudon https://www.flickr.com/photos/robboudon/
- 6. What is Digital Transformation? • Customer pressures driving technological and organizational change in companies • Enterprises rethinking: – How they serve customers – The role IT plays – How they build & manage teams – How they innovate Copyright 6 © 2014, Intellyx, LLC Photo Credit: Louis K. https://www.flickr.com/photos/bonaparty/
- 7. Who is the Digital Professional? • Old days: – Web programmers, graphic designers, UI/UX people, information architects • Today: – All of the above, plus marketing/product people, Agile teams, operations people, enterprise architects, etc. If you touch something your customer touches, you’re a digital professional Copyright 7 © 2014, Intellyx, LLC Photo Credit: Trev Grant https://www.flickr.com/photos/trevgrant/
- 8. Who is the Digital Executive? CIO VP of Ecommerce Chief Digital Officer CMO Your customer! Copyright 8 © 2014, Intellyx, LLC VP Marketing VP Interactive VP Customer/User Experience
- 9. Shifting the Center of Gravity Center of gravity is the IT infrastructure Center of gravity is the customer Copyright 9 © 2014, Intellyx, LLC Photo Credit: seanfonelli https://www.flickr.com/photos/seanoneill/ The Cloud World The Digital World
- 10. The AWS Value Chain Copyright 10 © 2014, Intellyx, LLC
- 11. The End-to-End Digital Challenge • Digital technology begins at the customer touchpoint • Web & mobile apps include numerous third-party services – Generally run in cloud – May be your offering • Apps connect to back end databases & systems of record – In cloud & on premise Copyright 11 © 2014, Intellyx, LLC Photo Credit: Robert Clemens https://www.flickr.com/photos/robert_clemens/
- 12. The Transformative Role of Automation • Cloud automates operational environment • DevOps as automation-driven organizational change Copyright 12 © 2014, Intellyx, LLC Photo Credit: wiredforlego https://www.flickr.com/photos/wiredforsound23/6813264988/sizes/l DevOps as Model for Organizational Transformation
- 13. From DevOps to “BizOps” • Before: dev chucking code to test, then over wall to ops • Now: continuous test, continuous deployment • In progress: responsiveness to continuous requirements change & variation Copyright 13 © 2014, Intellyx, LLC Photo Credit: fdecomite https://www.flickr.com/photos/fdecomite/12598505695/sizes/l
- 14. The Legacy Challenge • Complex hybrid scenarios • Legacy integration/middleware issues • Legacy performance issues • IT driving security & governance policies Copyright 14 © 2014, Intellyx, LLC Photo Credit: Adam Selwood https://www.flickr.com/photos/adselwood/
- 15. The Dangers of Bimodal IT Organizations who separate traditional IT • Digital from the digital effort – Fast – Customer-focused – Self-organizing – Innovative – Marketing-driven • IT – Slow – Technology-focused – Laborious governance policies & procedures – Cost center Who’s the cloud buyer? Who’s responsible for cloud? Copyright 15 © 2014, Intellyx, LLC
- 16. Omnichannel: Retail’s Digital Challenge The customer sees only one channel Copyright 16 © 2014, Intellyx, LLC Photo Credit: Mike Mozart https://www.flickr.com/photos/jeepersmedia/
- 17. Omnichannel: Beyond Retail • Healthcare – Phone/tablet/desktop/medical device integration for physicians • Utilities, logistics, etc. – Field technicians • Manufacturing – Factory controls • Too many others to list! Copyright 17 © 2014, Intellyx, LLC Photo Credit: Bakbone iPad Holder https://www.flickr.com/photos/ipad_accessories_holder/
- 18. Digital & the Internet of Things • Consumer IoT – Struggling with privacy & security • Industrial Internet – Big Data challenge Cloud is everywhere & everything is part of the cloud! Copyright 18 © 2014, Intellyx, LLC Photo Credit: Bob Adams https://www.flickr.com/photos/satransport/
- 19. There is no Shortcut! Remember, Digital Transformation isn’t about the Digital, it’s about the Transformation! Copyright 19 © 2014, Intellyx, LLC Photo Credit: Joseph Bremson https://www.flickr.com/photos/excitingsounds/9908052865/sizes/l
- 20. Thank You! Jason Bloomberg President, Intellyx [email protected] @theebizwizard Send email NOW to [email protected] to download this presentation