How to Create a Corporate Culture and Get Great Results
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The document outlines strategies for creating an effective corporate communication culture, highlighting its importance for employee engagement and business performance. Key factors include fostering relationships between employees and management, enhancing employee visibility within the organization, and ensuring an active voice in decision-making. It also offers a six-step process for improving internal communications, emphasizing goal setting, personalized messaging, and leveraging multiple channels for increased engagement.
How to Create a Corporate Culture and Get Great Results
- 1. How to create a corporate culture and get great results
- 2. Creating a communication culture pays handsome dividends • It facilitates connections and conversations: • Between senior leaders and employees • And between leaders, managers, and staff • Companies that are highly effective at communications are 3.5 times more likely to outperform their peers Source: Willis Towers Watson The following tips and ideas will help create a successful communication culture
- 3. How IC can help create a great communications culture Three common factors can directly impact employee engagement
- 4. 1 Employees’ relationships with supervisors • Employees want accessible and effective communication from leadership • Research has found a link between performance and great managers • IC can drive engagement by equipping company leaders to be effective communicators Source: Google’s People Analytics
- 5. 2 Line-of-Sight • Employees thrive when they can make a clear connection between what they do and the broader purpose of the organization. • Employees appreciate frequent communications if it enhances their line-of-sight • IC can help by providing timely, targeted, and relevant news • It’s also useful to continually highlight the Employee Value Proposition (EVP) in company communications
- 6. 3 An active voice in the organization • Many employees appreciate having a say in decision- making • IC can help by creating channels that allow employees to share their opinions • Two-way channels allow communication between all levels of the organization. Poppulo provides a platform to enable two- way communications within organizations >>
- 7. Conduct a communications audit Identify what’s working and where change is needed
- 8. Survey your audiences Identify all the audiences you need to reach. Run an employee survey. Ask the following: • How do they rate communication right now? • Do they feel they have a view across the organization? • How effective are their team leaders? • How do they get their news? Is it working? • Do they have suggestions? Be sure you survey hard-to-reach employees, like remote workers and non-desk workers
- 9. Survey your leaders For communication to be effective, employees must receive it from a trusted source. • Talk to company leaders and ask: • How often do you communicate with your teams? • What’s working? What needs improvement? • What tools could you use that are currently missing? • Are they engaging in a two-way dialogue with employees? • Are they sharing relevant information with stakeholders?
- 10. Dissect your messaging Review your current messaging and ask the following: • Are you using consistent style, format and tone? • Are there clear calls-to-action? • Do you need more personalized messaging for different employee groups? • Is the content easily accessible on any device? • Are a variety of formats being used, such as video or infographics, to enhance employee engagement?
- 11. Evaluate your channels • Evaluate your existing communication channels and ask: • What channels are the most popular and why? • Can employees access content on-the-go? • Update your channel technology and software where necessary • Ensure you have software that delivers the analytics you need to make decisions going forward
- 12. Build your communication infrastructure Six steps to get you there
- 13. 1 Set goals and objectives • Review the goals and objectives for each of your campaigns— or create a new set • These goals should have consistent language and messaging • Ensure they align with the company’s vision and business strategy • Select key performance indicators to measure the success of your campaigns
- 14. 2 Create a messaging strategy Plan how you’re going to communicate going forward. Ask your team the following questions: • What will regular communications look like? • How will you handle urgent messaging? • What is the sign-off structure within your organization?
- 15. Personalize and target communications where possible. Get answers to the following questions: • What are the content types and formats employees read most? • How will you create content that is the right format for each channel? • Have you removed all barriers to accessing messages? • How can you maximize all your channels to deliver clear, consistent and relevant information? 3
- 16. 4 Equip your leaders Create a plan to help your managers succeed as communicators. Provide the tools they need to help them succeed, such as: • Suggested action items • Timelines • Talking points • Helpful tips and resources
- 17. 5 Consolidate and collaborate Reduce duplicate and overlapping communications with a shared online calendar that • Is accessible to the whole team of communicators, organization-wide • Has a central view of all plans and channel activity This will increase the relevancy and engagement of communications that are sent
- 18. 6 Take a multichannel approach A multichannel approach to your internal communications • Maximizes your ability to reach and engage your entire workforce • Drives the success of your communications • Allows you to more easily measure their impact, and ensure important organization messages have reached all your staff
- 19. 7 Get access to meaningful metrics • Prove business value by analyzing the results of your campaigns with real-time metrics • Poppulo Insights provides: • Individual channel measurement • An integrated view of all digital channels within your organization • All defined by your company’s measure of engagement
- 20. Benchmark your results • You’ll be able to measure improvement over time – both for your own department and to share with stakeholders • You will now be in a position to both shape and implement business strategy • This will ensure all employees are engaged and working to common business goals and initiatives
- 21. Your end goal – a seat at the top table Start by sharing your results • Use metrics that are aligned to your organization’s business goals • Show the impact across all communication channels • Analyze engagement by channels, audiences, departments, regions, initiatives and campaigns The more you communicate with senior stakeholders and offer them data-drive insights, the greater your influence – and your budget and resources
- 22. Poppulo is the global leader in employee communications software. We work with many of the world’s most successful corporations. Contact us today Poppulo Mobile Reach all your employees anytime, anyplace, anywhere. With Poppulo Mobile, connect all employees to company news, wherever they work. Poppulo Email Transform your employee communications with attractive, engaging emails that are highly personalized, interactive, and can be targeted to specific audiences. Poppulo Insights With quick and easy measurement across all your internal digital channels, you can understand and improve the impact of your employee communications and prove value to senior management. Poppulo Platform Poppulo is the complete one-stop solution for engaging employee communications. To solve the challenges of the rapidly changing workplace, we’ve created a multi- channel solution on one powerful platform. Interactive and targeted email, instant mobile app connection, video, social, and intranet. Plus, of course, the smartest performance insights in the business.
- 23. Want to learn more? Download the guide How to create a corporate culture and get great results