This document provides information on how to design and implement service intelligence using Splunk. It discusses identifying critical business services and issues to focus on, bringing subject matter experts together in a collaborative workshop to design service models before configuration. The workshop uses a case study of the gaming company Buttercup Games to design a supply chain service intelligence model, mapping key performance indicators and services across infrastructure, application, and business layers to gain visibility into issues impacting customer experience and revenue. Attendees are encouraged to sign up for a similar joint workshop with Splunk to start unlocking the value of their machine data.