How to improve your e mail open rates in two simple ways
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The document emphasizes the importance of effective email marketing as a key component of a successful marketing strategy for businesses. It provides tips for improving email open rates, such as using a real name for the email address, personalizing subject lines, and timing emails for maximum visibility. Overall, it advocates for refinement of email strategies to enhance customer engagement and lead generation.
How to improve your e mail open rates in two simple ways
- 2. As a business owner it is important to explore all fields of marketing which may help you develop new customers and leads. Also of importance is the implementation of a marketing strategy which will help you retain current customers and convert them further in this digital age. There are a number of key marketing areas of which you truly cannot afford to ignore.
- 3. E-mail marketing is one such form in question and, has become in recent years, an essential part of any marketing strategy according to eMarketer. They conducted a test towards the back end of 2011 which concluded that 97% of small businesses utilize e-mail marketing as part of their wider strategy.
- 4. If you have a current e-mail marketing campaign which isn't performing to its full potential, or are looking for tips on how to create a solid e-mail marketing campaign, then this presentation looks at how to improve e-mail open rates. www.theinternetmarketingbusiness.com
- 5. Make A Great First Impression If you go ahead and open up your e-mail inbox right now, I can guarantee that the main things that you will see are the dates, subject and title of each e-mail. It is the title and subject of your e-mails that you need to get right first time in order to create a great first impression.
- 6. Now, every single e-mail is different based on exactly what point you are trying to get across or what you are trying to sell, however there are a couple of key points you can use to aid in the end user opening your e-mail: -Utilize an e-mail address which uses a real name. [email protected] looks far better than [email protected].
- 7. -Write the e-mail based on hierarchy. E- mails from a company director, CEO, CFO or president are far better than e-mails from a desk clerk for example. In terms of your subject line this will differ based on what you are trying to say. There are a few things you should keep in mind however, which include:
- 8. -Localize your subject. Got an e-mail list from people in New York, US? Include 'New York' in the subject. -Got an e-mail list of people based in London, UK? Include the keyword 'London'. - Create a unique subject line for each new e-mail batch you send out. If your e- mail subject gets repetitive, this will decrease your open rates.
- 9. Avoid salesy words. 'limited offer', 'free' - and 'reminder' are key turn offs commonly found in e-mail subject lines. www.theinternetmarketingbusiness.com
- 10. Time Your E-mails Effectively If you work within a business which offers seasonal products then it makes sense to send out your e-mails when your product will be in the highest demand. Even if you don’t offer seasonal products or services, timing is still very important.
- 11. Avoid sending out e-mails which are way out of time zones. An e-mail received by somebody in the UK at 3 a.m. for example will often be entirely overlooked as compared to being sent during the day. Sending e-mails at lunch time, breakfast time or tea time is good practice to try and reach the highest number of eyes as physically possible.
- 12. Over-all All in all e-mail marketing is an incredibly effective marketing practice and easily manageable form of marketing for any business. With the above two tips, hopefully you will be able to take your e-mail marketing campaign to the next level and reach out to even more potential leads.