HOW TO MAKE A GOOD CATALOG
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This document outlines the process of creating an effective product catalog, detailing its definition, functions, elements, and positioning within business letters. It discusses the catalog system based on various categories like product type, age, and seasons, and provides a step-by-step guide for making a product catalog including content gathering, visual presentation, and organization. The importance of product descriptions and proper layout is emphasized to aid customer decision-making.
HOW TO MAKE A GOOD CATALOG
- 1. HOW TO MAKE A GOOD CATALOG Group 8 Ananda Hidayat 1405490 Cepi Abdilla 1400158 Reza Prima Saputra 1403361 Sandika Dwi Candra 1405138 Tika Nafisah 1406999 Wesih Malia 1404674
- 2. SUB TOPICS 1. What it is a catalog? 2. What is/are a fuction of catalog? 3. What are its elements? 4. Where is it located (position)? 5. What is it relationship with other element of a business letter? 6. Catalogue System 7. Making Product Catalog
- 3. What it is a catalog? A product catalog is at its simplest, a catalog of product listings. Traditionally product catalogs were paper based detailing products available from an organization. (O'Loughlin, 2009, p. 40).
- 4. Fuction of catalog The Catalog that allows the organizations, customers to interact with the organizations and allows them to use or consume services that are made available to them (O'Loughlin, 2009, p. 40).
- 5. What are its elements? Elements of catalog are a list of cover , products and product features, prices, code product, such as information about the company, customer testimonials, discount, and any other information that will help your customers make the right decision.
- 6. Where is it located (position)? We can find catalog on inquiry letter, order letter, sales letter, in a part of Enclosure.
- 7. Where is it located (position)?
- 8. What is it relationship with other element of a business letter? Catalog and Subject Line When appear catalog in letter, usually if business letter possibilities this is catalog in letter. Catalog and Body of the Letter Catalog have relationship with body letter because when the letter about inqury it is therefore discussed catalog in main paragraph. Catalog and Enclosure Catalog always put down Enclosure.
- 9. Catalogue System 1. Based on Product For example : products of shoes is different in block with products of bag.
- 10. Catalogue System 2. Based on Age For example : the font block for adults, then next block for teens, and the last is block for kids.
- 11. Catalogue System 3. Based on seasonal For example : idul fitri edition, valentine edition and chrismas edition.
- 12. Making Product Catalog 1. Gather your content Make sure you have all of the ingredients in place before beginning any design steps.
- 13. Making Product Catalog 2. Produce visually appealing product images Your product photographs are one of the most important aspects of the catalog since this is what customers will see first.
- 14. Making Product Catalog 3. Know your product features You can also assign item numbers and prices, including original and discount prices.
- 15. Making Product Catalog 4. Choose an appropriate size for your catalog You should pick a convenient size for your catalog to be when it's closed.
- 16. Making Product Catalog 5. Write product descriptions Keep each description short, between 50-150 words. You will want to include the features of each product, but be sure to tie small benefits into each feature. And don't forget about a core benefit.
- 17. Making Product Catalog 6. Organize your content You'll need to plan which content will appear on each page. Be sure to place similar products together
- 18. Making Product Catalog 7. Print your catalog.
- 19. Thank You