How to make CPSW 
come alive using 
social media
Presenters
Karla Horon
Marketing Manager 
CPSI
Abisaac Saraga
Web and Social Media 
Manager
CPSI
Jason Thompson
Communications Officer
CPSI
Your line will be muted for the duration of the 
webinar. 
Please use the chat box to submit your questions and 
comments for our presenters. We’ll answer your 
questions at the conclusion of the presentations.
Thank you to our sponsor
• Questions Save Lives 
Campaign
• Canadian Patient Safety 
Week Twitter Talk
• Canadian Patient Safety 
Week Quiz
How to make CPSW a success
Communications Toolkit
Questions Save Lives Campaign
Questions Save Lives Campaign
Questions Save Lives is more than just our theme. 
It’s a thought provoking statement that engages 
our audience in a conversation.
It’s a reminder to care providers and patients of 
the important role that conversation plays in 
healthcare.
Care providers will be asked 
to share the most important 
questions they believe can 
save lives.
• Use tray liner or print template
• (Available shortly at 
asklistentalk.ca)
• Have staff write question
• Take a photo
• Tweet question using #asklistentalk
Want to make it bigger and better?
Organizations: Encourage staff to tweet 
their own questions!
Staff: Mention your Employer in your 
tweet
Check out our examples from this years 
Hands in Healthcare
Questions Save Lives Campaign
Example
Questions Save Lives Campaign
Save the Date ‐ October 28th, 2016 beginning at 10am MDT/12 
Noon EDT
What to do during chat:
• Follow @DrJoshuaTepper
• Follow us @patient_safety
• Use #AskListenTalk
• Tip – Use www.tweetchat.com to make the experience easier
What to do now:
• Send us topic suggestions to cpsw@cpsi‐icsp.ca
• Prepare tweets about the topics when announced
Canadian Patient Safety Week Twitter Talk 
Dr. Joshua Tepper
Tweet Chat Moderator  
President, 
Health Quality Ontario
Canadian Patient Safety Week Quiz
Canadian Patient Safety Week Quiz
Provider’s Dream or Scream: What kind of 
patient are you? 
Provider’s Dream or Scream: What kind of 
patient are you? 
Canadian Patient Safety Week Quiz
Patient’s Dream or Scream: What kind of 
provider are you? 
Take the Quiz share the Quiz 
Questions 
Please use the chat box to submit your 
questions and comments for our 
presenters. 
You can also email your questions to us at 
cpsw@cpsi‐icsp.ca
Thank you for joining us today!

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How to make Canadian Patient Safety Week 2016 come alive using social media!