How to Scale a Sustainable Accessibility Program

Nov 9, 2022Download as PPTX, PDF0 likes240 views

3Play Media

This webinar will explore what it takes to scale accessibility programs for enterprise organizations.

Presented by:
SCALING
ACCESSIBILITY IN
ENTERPRISE
(SUCCESSFULLY)
💬 To view live captions, please click the CC icon
✋ Use the Q&A window for questions during the presentation
⏺⏺
This webinar is being recorded & will be available for replay
📱 www.3playmedia.com l @3playmedia l #a11y
How To Scale a Sustainable
Accessibility Program

Mark Miller
Director of Sales
TPGi
Kelly Mahoney
Content + Partner
Marketing Specialist
3Play Media

AGENDA
The foundations of
digital accessibility
Moving forward:
maintaining and
monitoring
Actionable steps
toward solutions

Digital accessibility is essential to an inclusive user experience, and
ensures universal access to websites, mobile apps, and other online tools.
ACCESSIBILITY
A11Y

45%
have a clear policy for
captioning compliance
– 3Play Media’s State of Captioning Report (2022)
42%
have centralized procedures
or processes for captioning

44%
of organizations are producing
100+ hours of video content
– 3Play Media’s State of Captioning Report (2022)
88%
are captioning all, most, or
some of that content

CAPTIONS
Assume the viewer can’t hear audio,
include non-speech elements
SUBTITLES
Assume the viewer can hear, but can’t
understand (primarily for translation)
TRANSCRIPTS
Plain-text version of audio content,
not time-synchronized
VIDEO A11Y 101:
BASIC SERVICES

ESTABLISH BUY-IN
Identify key stakeholders; ensure confidence
in and knowledge of accessibility
ASSESS CURRENT STATE
Understand accessibility (or lack thereof) of
existing products, services, and processes
INVOLVE PEOPLE WITH DISABILITIES
Early and throughout; understanding a
problem and designing a solution
IMPLEMENTING
AN A11Y POLICY

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How to Scale a Sustainable Accessibility Program

1. Presented by: SCALING ACCESSIBILITY IN ENTERPRISE (SUCCESSFULLY) 💬 To view live captions, please click the CC icon ✋ Use the Q&A window for questions during the presentation ⏺⏺ This webinar is being recorded & will be available for replay 📱 www.3playmedia.com l @3playmedia l #a11y How To Scale a Sustainable Accessibility Program

2. Mark Miller Director of Sales TPGi Kelly Mahoney Content + Partner Marketing Specialist 3Play Media

3. AGENDA The foundations of digital accessibility Moving forward: maintaining and monitoring Actionable steps toward solutions

4. FOUNDATIONS OF DIGITAL ACCESSIBILITY

5. Digital accessibility is essential to an inclusive user experience, and ensures universal access to websites, mobile apps, and other online tools. ACCESSIBILITY A11Y

6. WHY ACCESSIBILITY MATTERS LEGALLY Lawsuits steadily increasing as websites fall under the ADA’s definition of places of public accommodation MORALLY Universal access is the right thing to do! Corporate social responsibility can influence brand perception, reputation, and value ECONOMICALLY People with disabilities wield over $400B in disposable income – this market segment will not spend money where they’re not accommodated

7. 45% have a clear policy for captioning compliance – 3Play Media’s State of Captioning Report (2022) 42% have centralized procedures or processes for captioning

8. STEPS TOWARD A11Y SOLUTIONS

9. 44% of organizations are producing 100+ hours of video content – 3Play Media’s State of Captioning Report (2022) 88% are captioning all, most, or some of that content

10. CAPTIONS Assume the viewer can’t hear audio, include non-speech elements SUBTITLES Assume the viewer can hear, but can’t understand (primarily for translation) TRANSCRIPTS Plain-text version of audio content, not time-synchronized VIDEO A11Y 101: BASIC SERVICES

11. BUSINESS BENEFITS Ensure compliance & a better position if legally targeted Improved search engine optimization Engagement, brand awareness, loyalty, & increased profits

12. MOVING FORWARD

13. ESTABLISH BUY-IN Identify key stakeholders; ensure confidence in and knowledge of accessibility ASSESS CURRENT STATE Understand accessibility (or lack thereof) of existing products, services, and processes INVOLVE PEOPLE WITH DISABILITIES Early and throughout; understanding a problem and designing a solution IMPLEMENTING AN A11Y POLICY

14. IDENTIFY TEST REMEDIATE

15. Q&A

16. THANK YOU!

How to Scale a Sustainable Accessibility Program

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