HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audience on Social Networks
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The document outlines a webcast on using visual apps to enhance social media marketing, featuring speakers Tomeeka Farrington and John Richards. It emphasizes the importance of visual content, such as images and videos, for engaging audiences on platforms like Facebook, Instagram, and Pinterest. Additionally, it provides tools and strategies for creating and sharing effective visual content to improve brand recognition and communication in public health.
HRSA Social Media Webcast: Using Visual Apps to Connect with Your Target Audience on Social Networks
- 1. HRSA Social Media Webcast Using Visual Apps to Connect with Your Target Audience on Social Networks Presented By: Tomeeka Farrington, Founder and Principal, Spotlight Communications John Richards, MA, AITP, Research Instructor, Health Information Group and MCH Library, Georgetown University 535 Albany St., Suite 200 | Boston, MA 02118 | t 617.423.0040 f 617.507.6137 | www.spotlightcommunications.net
- 3. Agenda I. Social Media Marketing: Showing vs. Telling II. Emerging Social Media Platforms and Promising Practices III. Getting Started IV. Questions
- 4. The Rise of Visual Social MediaAs more people engage with social media via smartphones, they're discovering that taking a picture "on-the-go" using a high-resolution phone is much less tedious than typing out a status update on a two-inch keyboard. of respondents are more likely to engage with brands if they post pictures, than any other media.
- 5. Don’t Tell It; Show It! Wherever possible, use visuals to share your message. Images Infographics Videos Checklists Tutorials Slideshows Add.. Captions and descriptions Keywords and hashtags Watermark or website URL
- 6. Don’t Tell It; Show It! Useful when expressing information in languages other than English https://www.nichd.nih.gov/publications/ pubs/Documents/cual_aparience_ ambiente_espanol.pdf
- 7. Visual Social Media Platforms Facebook Twitter Pinterest Instagram Vine Google+ Path YouTube SlideShare Flickr
- 8. Use it visually to:• ‘Star’ and‘pin’content that you want to expand or highlight. • Showcase a cover photo that represents your brand.
- 10. Use it visually to: • Incorporate TwitPics into your tweets. • Increase brand awareness by customizing your Twitter page background. TwitPicsTwitPics
- 12. Organize and share all the beautiful things you find on the web.
- 13. Pinterest is the largest traffic driver worldwide. 1. Pin images that represent your brand. 2. Create Infographics. 3. Add a Pin-It button on your website. 4. Optimize your Pinterest profile. 5. Optimize your boards for SEO. 6. Add #hashtags. 7. Build your following. 7 ways to leverage the potential of Pinterest for healthcare social media:
- 15. Fun & quirky way to share your life with friends through a series of pictures. Bullying Awareness Autism Awareness
- 16. Use it visually to: • Announce program news or events. • Share behind-the-scenes views of your organization. • Host a photo competition.
- 18. Social networking-enabled photo sharing and messaging service for mobile devices, allowing users to share with their close friends and family.
- 19. The best way to see and share life in motion. The Vine app is a tool that can be used to create a six-second video that you can share with your audience using Twitter, Facebook, and via your website or blog.
- 20. Use it visually to: • Display your latest technology • Highlight your organization's champions • Market upcoming events and important health days or months. • Offer health tips.
- 22. Platform created to encourage group messaging and webcasting.
- 23. • Showcase a cover photo that represents your brand. • Increase your SEO. • Highlight upcoming Google Hangouts relevant to your industry. Use it visually to:
- 25. • Demonstrate your expertise through visual presentations. • Encourage people to register to view your upcoming presentations. • Increase your SEO. • Embed lead generation. Use it visually to:
- 27. • Create educational how-to content • Create case studies • Personalize your program • Conduct interviews to show the “face” of your program Use it visually to:
- 28. Other Video Aggregators Resources NonProfits on Video: Using YouTube to Promote Your Cause http://www.youtube.com/CDCstreamingHealth YouTubeYouTube
- 29. Other Video Aggregators Resources NonProfits on Video: Using YouTube to Promote Your Cause http://www.wildapricot.com YouTube for NonProfits YouTube for NonProfits VimeoVimeo
- 31. Even text apps benefit from visuals http://mobihealthnews.com/18561/mhealth-alliance- un-award-8-grants-for-maternal-child-health
- 33. 4 tools to help you get started with visuals, audio and video Getting Started PresentationsInfographics
- 35. Piktochart is an easy Infographic tool that requires little design knowledge. 1. Infographics
- 36. Visual.ly is a one-stop shop for the creation of data visualizations and Infographics. Infographics (cont.)
- 37. 15 Stunning Public Health Infographics Infographics (cont.) http://masterofpublichealth.org/2011/15-stunning- public-health-infographics
- 38. Slideshare is an online slide hosting service. 2. Presentations
- 39. VoiceThread allows people to interact with your presentation. Presentations (cont.)
- 40. Tagul is an online word cloud generator. 3. Word Clouds Also try wordle.net
- 41. Use the content you have to create the word cloud… 3. Word Clouds http://healthdisparities.georgetown.edu
- 42. YouTube has a lot of tips on how to make more professional videos… Videos with Smart Phones
- 43. FiLMiC Pro is an app that boosts your iPhone video into professional quality. 4. Videos
- 46. IV. Questions
- 47. Contact Us Spotlight Communications, Inc. www.spotlightcommunications.net P. (617) 423-0040 E. [email protected] MCH Library and Health Information Group www.mchlibrary.org and www.healthinfogroup.org P. (877) MCH-1935 E. [email protected]