I Am Human Capital
an asset-based perspective
on reINVENTing work
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am Human Capital
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am an Entrepreneur
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am a Doctor
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am a Teacher
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am a Plumber
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am a Retailer
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am a Factory Worker
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
“There is no future in any
job. The future lies in the
person who holds the job.”
George W. Crane
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
My Obsolete Job Titles
• Small Press Operator (InstyPrint)
• Typesetter
• Keyliner
• Technical Writer
• Desktop Publisher
• Online Help Developer
• WBT Developer
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am Human Capital
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Human Capital
Revolution
Change how we think about
Muskegon’s Human Capital
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
“The most valuable assets of a 20th-century
company were its production equipment.
“The most valuable asset of a 21st-century
institution, whether business or non-
business, will be its knowledge workers and
their productivity.”
- Peter Drucker, 1999
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Nandan Nilekani
Author, Imagining India
Jon Stewart
Host, The Daily Show
We’ve always viewed a country of
a billion people as a detriment.
Mm-hmm, that's the big change.
I think we saw it as a burden.
Now we see it as human capital.
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
“Human Capital”
gets a Bum Rap
“I find ‘Human Capital’ such an
outdated and demeaning term”
- Chamber of Florida blog
“Who thinks the phrase
‘Human Capital’ is a degrading,
bean counter term?”
- Center for
Workplace Excellence
“The Case Against
‘Human Capital’
- Corporate People
Responsibility
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Changing what we
call people doesn’t
change our behavior.
aka Actions speak louder
than Words ….
or, why we don’t Trust
what Business tells us.
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Evolution of Work
Industrial Age
Personnel
Information Age
Human Resources
Knowledge Age
Human Capital
Automate, Eliminate
Reduction Downsize Rightsize
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Business Capital in a
Downturn
Financial Capital
• Financial Reports:
Asset
• Invest wisely
– Growth investment
– “Gotta spend money
to make money”
• Hold on tighter
Human Capital
• Financial reports:
Liability
• Stop investing
– Automate
– Eliminate
• Across the board cuts
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
We have to reduce Cost
We have to increase
Profit
The Corporate Boardroom
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Project K
“Project K is a significant, four-year global
program that will re-shape our cost
structure and serve as a catalyst for our
growth strategy."
“The likely outcome of this global initiative
is that by the end of 2017, we estimate that
Kellogg will have approximately 7 percent
fewer employees worldwide than we do
today.”
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
People are our most
valuable resource?
Whatever happened to the
Triple Bottom Line?
People
PlanetProfit
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Knowledge Economy
Business Model
• Human Capital alliance since 1993
• Core team with others who come together
and disband as opportunities captured
– Coop of shared resources
– Pool overhead for economies of scale
• Admin
• Sales & marketing
• Benefits
• Rainy day savings
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Economy of More
• The more we negotiate, the more we
collectively earn
• The more billable people we put to
work, the more we collectively earn
• The more rare and valued our
collective skills, the more we
collectively earn
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Economy of Agility
• Sometimes I lead
• Sometimes I create
• Sometimes I co-create
• Sometimes I support
• I am free agent Human Capital
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Challenge
YOU are Human Capital.
Saying it isn’t living it.
Will you accept the challenge?
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Human Capital Revolution
– Abundance
• Instead of:
– “What will we do with these people?”
• Ask:
– “What CAN we ACCOMPLISH with
these people?”
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Human Capital Revolution
– Be a Positive Deviant.
• At work:
– “Why do we do it this way?”
– Dare to cross silos.
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Human Capital Revolution
– Be a Positive Deviant.
• At school:
– “How does X prepare our children for
the future workforce?”
– Demand entrepreneurship curriculum.
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Human Capital Revolution
– Seek Human Capital partners.
• How do I want to work?
• What assets are available to me?
• What alliances can I form to get
there?
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
Human Capital Revolution
– Bring others along.
• Command and Control perceptions
and behaviors are deeply ingrained
• Tried that before = SO WHAT?
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
We can’t wait for THEM
to do something.
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
They won’t.
WE HAVE TO.
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
I am Human Capital
• I am the most valuable asset of my
community, my workplace, my nation
• I generate wealth for myself and those
with whom I choose to partner
• I am actively shaping a productive and
happy future for us all
TEDx Muskegon, October 2013 Chris Frederick Willis @media1der

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I am human capital 4

  • 1. I Am Human Capital an asset-based perspective on reINVENTing work TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 2. I am Human Capital • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 3. TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 4. I am an Entrepreneur • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 5. I am a Doctor • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 6. I am a Teacher • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 7. I am a Plumber • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 8. I am a Retailer • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 9. I am a Factory Worker • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 10. “There is no future in any job. The future lies in the person who holds the job.” George W. Crane TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 11. My Obsolete Job Titles • Small Press Operator (InstyPrint) • Typesetter • Keyliner • Technical Writer • Desktop Publisher • Online Help Developer • WBT Developer TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 12. I am Human Capital • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 13. Human Capital Revolution Change how we think about Muskegon’s Human Capital TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 14. “The most valuable assets of a 20th-century company were its production equipment. “The most valuable asset of a 21st-century institution, whether business or non- business, will be its knowledge workers and their productivity.” - Peter Drucker, 1999 TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 15. Nandan Nilekani Author, Imagining India Jon Stewart Host, The Daily Show We’ve always viewed a country of a billion people as a detriment. Mm-hmm, that's the big change. I think we saw it as a burden. Now we see it as human capital. TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 16. “Human Capital” gets a Bum Rap “I find ‘Human Capital’ such an outdated and demeaning term” - Chamber of Florida blog “Who thinks the phrase ‘Human Capital’ is a degrading, bean counter term?” - Center for Workplace Excellence “The Case Against ‘Human Capital’ - Corporate People Responsibility TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 17. Changing what we call people doesn’t change our behavior. aka Actions speak louder than Words …. or, why we don’t Trust what Business tells us. TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 18. Evolution of Work Industrial Age Personnel Information Age Human Resources Knowledge Age Human Capital Automate, Eliminate Reduction Downsize Rightsize TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 19. Business Capital in a Downturn Financial Capital • Financial Reports: Asset • Invest wisely – Growth investment – “Gotta spend money to make money” • Hold on tighter Human Capital • Financial reports: Liability • Stop investing – Automate – Eliminate • Across the board cuts TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 20. We have to reduce Cost We have to increase Profit The Corporate Boardroom TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 21. TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 22. Project K “Project K is a significant, four-year global program that will re-shape our cost structure and serve as a catalyst for our growth strategy." “The likely outcome of this global initiative is that by the end of 2017, we estimate that Kellogg will have approximately 7 percent fewer employees worldwide than we do today.” TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 23. People are our most valuable resource? Whatever happened to the Triple Bottom Line? People PlanetProfit TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 24. Knowledge Economy Business Model • Human Capital alliance since 1993 • Core team with others who come together and disband as opportunities captured – Coop of shared resources – Pool overhead for economies of scale • Admin • Sales & marketing • Benefits • Rainy day savings TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 25. Economy of More • The more we negotiate, the more we collectively earn • The more billable people we put to work, the more we collectively earn • The more rare and valued our collective skills, the more we collectively earn TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 26. Economy of Agility • Sometimes I lead • Sometimes I create • Sometimes I co-create • Sometimes I support • I am free agent Human Capital TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 27. Challenge YOU are Human Capital. Saying it isn’t living it. Will you accept the challenge? TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 28. Human Capital Revolution – Abundance • Instead of: – “What will we do with these people?” • Ask: – “What CAN we ACCOMPLISH with these people?” TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 29. Human Capital Revolution – Be a Positive Deviant. • At work: – “Why do we do it this way?” – Dare to cross silos. TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 30. Human Capital Revolution – Be a Positive Deviant. • At school: – “How does X prepare our children for the future workforce?” – Demand entrepreneurship curriculum. TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 31. Human Capital Revolution – Seek Human Capital partners. • How do I want to work? • What assets are available to me? • What alliances can I form to get there? TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 32. Human Capital Revolution – Bring others along. • Command and Control perceptions and behaviors are deeply ingrained • Tried that before = SO WHAT? TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 33. We can’t wait for THEM to do something. TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 34. They won’t. WE HAVE TO. TEDx Muskegon, October 2013 Chris Frederick Willis @media1der
  • 35. I am Human Capital • I am the most valuable asset of my community, my workplace, my nation • I generate wealth for myself and those with whom I choose to partner • I am actively shaping a productive and happy future for us all TEDx Muskegon, October 2013 Chris Frederick Willis @media1der

Editor's Notes

  • #3: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #5: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #6: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #7: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #8: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #9: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #10: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #12: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #13: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all
  • #36: I am the most valuable asset of my community, my workplace, my nation I generate wealth for myself and those with whom I choose to partner I am actively shaping a productive and happy future for us all